A review of 12 years of Muji advertising

MUJI was born in 1980, Mr. Wang Qing two and the designer Tanaka a light exchange of ideas. "Even in simple adhering to venture on luxury" concept, now Muji has gradually evolved into a huge symbolic inclusive, from a spoon to Home Furnishing house, Muji has penetrated into all aspects of life.

From the beginning of 2001, Muji began to cooperate with the reputation of the original research. As an art director of Muji, he was responsible for the development of advertising, including advertising and publicity.

Nothingness

All the complicated, messy, colourful things

To be placed in an eternal starting point to re-examine

And this is the visual impression conveyed by Muji advertising

By original research Zai

Founded in 1980 to now, after more than 30 years, in the modern society into the twenty-first Century, Muji and what kind of way to explain that he has been keeping up with the times, even more advanced. Since 2003, in the beginning of the publication of information in the form of a number of related statements, so that we better understand Muji views and thinking.

There are four parts of Muji advertising

Namely

In newspapers, magazines, movie posters

Poster, newspaper

Two thousand and three

Newspaper, horizon Mongolia

MUJI theme, the size of the earth

MUJI from different regions and different cultures to find inspiration, combined with the appropriate materials and methods, as well as the pursuit of the most suitable type, the essence of the charm of the material presented to the user. The Muji way of thinking, with the expansion of the world to get a lot of resonance, more people not only recognized, and will choose to buy their goods.

The newspaper, "the horizon" in Uyuni

Poster, horizon

Two thousand and four

Newspaper, "home" Africa

The theme, Muji home

How can we live well? Try to make this basic question. And then free to imagine where they live. MUJI proposes several proposals for living. One of them is the "editing" way of thinking. The space of life is not determined by the style of architecture. Should be the accumulation of daily life, the gradual formation of the living space is the state of nature.

A small village called Deli in the mountains of northern Cameroon

Poster, "home"

Two thousand and five

Newspaper, "teahouse" Japan

Japan's national treasure, according to the temple of the East Hall of seeking "Tongren"

Poster, tea room

Two thousand and six

Newspaper, "natural"

Naturally, the theme

The back of the chair and the head of the bed design to become the same tilt angle, from a distance, will see two items of oblique line consistent. When looking for creative ideas that are not deliberately contrived, the same slope of the "back" is naturally produced.

Please imagine the bedroom in the bed beside the chair looks like, not what is special, but it is rather ordinary. Furniture at the front of the sleek and delicate shape, coupled with the echo of the back line, that can produce a comfortable and harmonious life. MUJI is the focus of attention on the side of such a routine.

MUJI bed and chair

Poster, "natural"

Two thousand and seven

Newspaper, "the topic of home"

In a conversation topic

No one can tell us how to create a home. Removal of all structures, such as bed or wall, makes it necessary to return to zero. But it is true that they have their own ideas about life.

Change a bed, change the material of the wall, judge the quality of lighting. Select the kitchen in line with the needs of life, to confirm whether the use of tap water. A chair or a towel can make a comfortable living environment closer to their own lives. MUJI considers a reasonable way of living, and helps you organize your content freely.

Posters, "home talk"

Two thousand and eight

Newspaper, "a more intimate existence"

In the presence of a more intimate theme

MUJI is not just a collection of goods. But for every corner of life to think carefully. What we think is really important, should be presented in a simple and intimate way. It is precisely because of the fierce competition in the world, it should be careful, intimate.

Poster, "heart"

Two thousand and nine

Newspaper, "like water"

The theme, like water

MUJI with water ". Water is steady, indispensable, always in people's side, providing rest and moisture. The world is shrouded in a downturn in economic topics, in this case we are more willing to carefully examine the basic of everything, I hope to be able to accompany more people around. I hope you relax slowly, do not panic, Muji always like water, cheer for your life.

Two thousand and ten

Newspaper, "return to the origin and think about the future"

The theme, return to the origin of thinking of the future

MUJI is as good as cleaning. All of the photos are basically fixed products of Muji, creating the ultimate minimalist form through continuous improvement. Each change is not large, but after many years of efforts, the accumulation of "basic", "universal" deep foundation. Return to the origin and think about the future. "As a motto, the future of the pursuit of good looks, are expected to be able to think with each customer to create.

Two thousand and twelve

Posters, warm world

The theme in the warm world

In the global pursuit of the same era of the same, Muji is considering the rest of the world will continue to live the traditional life of the future. As far as possible to move to the origin of the material, respect the local nature and production methods to obtain raw materials. But Muji again without the use of staining, with the original hair color of Alpaca to produce products, although the number is very limited, but retaining the original state of precious alpaca.

Two thousand and fourteen

Of course, posters, "natural Muji"

Of course, the theme of nature, and no India

"Nature, of course, no print. "Is the theme of Muji's advertising in 1983. In order to let the women of all ages, can be made of natural material in high quality, comfortable wearing feeling basic clothing, Muji also will continue to develop life, clothes, food and life in the future, all the goods, to the life of different ages and cultural backgrounds. Each proposal reasonable ".

Magazine

Two thousand and two

In the 2004-2005

2012 - 2014

The original web page has been changed from ZAKER to view on mobile devices

Related tags:

Advertisement

MUJI

Between

Camelhair

Inclination

Aggregate

White wax

Economic topics

Inclusiveness

Back

Hair color

Teahouse

System of law

Backrest

Type

appearance

A burst of people who are not allowed to Ching Ming Festival

Not a few days, we can go through this Saturday can be sure of the Qing tombs! Said the grave where knowledge can be big, pay attention to the former Temple Temple worship, or universal grave outing, fancy is not appropriate dress everywhere, the solemn Memorial blot on the previous. An explosion has to be disrespectful, pimadaixiao too pedantic and exaggerated, so, how should the Qingming wear?

Qingming Festival is also a ceremony

A to the tomb, ancestral grave outing eat all sorts of customs through the Youth League, a strong sense of ceremony, Chinese people frequently reported, but the funeral clothing worship great stress, it is not in the program gaudy, spiritual worship has become waste, so not bad.

The queen and Prince Philip attended the funeral of Thatcher

In April 17, 2013, former Prime Minister Margaret Thatcher's funeral was held in London's St Paul church, Mrs. Thatcher's funeral will be held to the highest military honor ceremony, Queen Elizabeth II, British Prime Minister Cameron and former Prime Minister Brown attended the funeral.

Fashion funeral, ordinary people can not learn

In February 25, 2010, McQueen's funeral was held in West London Knightsbridge Church in St Paul, more than 150 friends attended, including supermodel and fashion editors, designers, brand CEO, so that 150 people in 70% people and are related to the nature of the dress is McQueen's works, as can be imagined the funeral are difficult to be quiet however, they work overtime or a black water at.

Death at the funeral

Have to admit, in the modern memorial dress, Westerners have a more systematic sense of ritual. The appropriate dress, dress etiquette and western festivals is no different, does not require the above case the novelty of the elegant, only need to openly to decent, all in a good mood just with identity. When a Thatcher Prince Philip dovetail three piece, and "death" at the funeral of Chris Rock in the traditional two button suit, the best model is in line with the identity of the.

The movie "the godfather"

I'm afraid there is no sense of ceremony to say, more popular than the underworld memorial memorial: one of the "American history" trilogy in tweed suit, as America the vicissitudes of "the godfather" flying sand and rolling pebbles thick; in the sense of self realization reach the peak of perfection, as Ma Lan and Brando rose, the leader of this lifetime with mafia the epic, from the pocket of his suit a little red to black and red everywhere in front of the tomb.

Italians know the most serious dressing

In the movie "I love Love", I Am in Tilda Swinton and the son of the memorial, "the godfather" to the memorial children families, all dressed in black. Classic, deep, decent, fit and founder of the cold black suit, seems to be the Italians (men and women) in any serious activities in the dress are "standard model".

Suits can never see light?

Strictly speaking, the memorial and funeral ceremony dress, in addition to not have non basic accessories (usually cufflinks, tie clips, pins, earrings, hair, some more elaborate ceremony can not even wear watches), clothing can not choose reflective items.

The Funeral (film = 1996)

For example, closure collar velvet jacket, grand to grand, but like in the evening social social go to the ladies".

Closure collar is too ostentatious, with a black suit, is still quite inappropriate.

Single row of two button suit for the best choice.

In addition to not have any reflective material, the same suit styles also have to be careful what tailcoats, tailless semi formal dress like you still have a wedding dress, this activity is more suitable for Blazers.

However, the quality of a buckle less solemn too much.

Double breasted and three button and overnice not moderate tone.

Therefore, the universal two button is the best choice.

Leather shoes do not choose bright skin and money

In addition to the suit, matching formal shoes also have stress. The joint is bright skin style, blogue carving style is very fashionable, but the two are not in the conventional context of the memorial ceremony inside. The most conservative classic Goodyear Napa small leather shoes in Oxford is the most appropriate moderation, Derby shoes version slightly looser can bring more comfortable wearing experience.

The occasional Qingming linen

The old saying said: "pimadaixiao", rooted in the classical five suits this system long-standing custom. To reproduce the coarse clothes slightly archaic burlap too kitsch kitsch, but can try wearing a linen, not only thin air for spring outing, and coincident with the previous protocol, can be regarded as the best of modern Chinese dress ceremony.

Yohji Yamamoto Yamamoto Teruji also favored linen material, black and white color and smooth minimalist form is not abrupt today; Belgian designer Damir Doma early keen to launch the urban monk like linen fashion, chic and solemn, it is suitable for the tomb of the atmosphere.

Yohji Yamamoto Damir Doma =.

If the design of powerful fashion models still flax makes you feel solemn enough, then choose the most moderate full linen suit and a linen coat collocation, linen shirt and loose linen trousers, abnormal breathable and comfortable, looks very well

In line with the context of the Ching Ming Festival, ancestor worship outing two. The weather was suddenly hot, and the linen suit gave him a chance

Lardini double breasted suit CNY 7735

Men's Ugg Chukka boots 755 Freamon CNY

Ports 1961 court detail shirt CNY 4090

You Tomb-sweeping Day collocation is how, is in the limelight, the shocking or classic black suit, or is the occasional seasonal linen clothing? Share it with us.

Related tags:

A suit

Joint

Tweed

State funeral

Tie clip

Grave

Swallowtail

Single row

The ancestral temple

Children

Family

Mafia

Wear method

People learn

Emilia sonchifolia

Indian aster

Funeral

Linen

Style

Monks and priests

Million small needle! It reached the top ten games

Swiss watch Longines has 185 years of watchmaking history, in the long history of the birth of many classic table. Longines table, of course, will not be placed on the precious wealth, it will often come back to the traditional tabulation and draw inspiration from the introduction of a number of classic series of complex carved table. This time is no exception, in this year's exhibition it launched a new replica of the wrist watch.

This time, Longines from the classic table in 1945 to draw inspiration from the introduction of the classic series of 1945 engraved watch. To tell the truth, Longines is not every time the moment is so amazing, but this time the 1945 watch still caught my eye. Its design is minimalist style design typical, let me think of Slim replica Hermes handbags and NOMOS d 's watch, of course, has its own characteristics and Longines unique and elegant temperament, also wearing a unique retro engraved table.

Pictured on the left side of the Longines 1945 table, on the right side of the new complex carved table. We can see that both of them are round stainless steel case, with a small needle design, small second disc placed at 6 o'clock position and decorated with radial sun pattern, very shiny. The same is the use of black point scale circle, the Arabia digital time scale and silver gem when the standard patchwork, showing the pure style of the mid twentieth Century. Both of them are made of blue steel willow shaped pointer, beautiful pointer echoed the same line of beautiful and smooth ears, full of harmonious beauty. In addition to the same place, of course, they also have different, the biggest difference is the dial, 1945 models with the chronology of smooth honey dial engraved 1945 new watch is using copper wire drawing dial, although both are warm colors, but the new watch is more masculine.

In addition, we can also see that the new replica watches than the original 1945 table size to be larger, indeed, Longines put the original size from 38 mm increased to 40 mm, and the flat thin bezel also widened, even more tough. Although the female point of view, I love the original table, but there is no denying that the original table section of more than new neutral delicate engraved watch is masculine. The new re engraved watches and the original 1945 watches, all with a velvet like delicate leather strap, elegant and without the sense of age.

There is an interesting little story about the newly launched 1945 series of the classic. It is said that Longines did not want to cut the table, until the Instagram to see someone in the sun (pictured). Later, they gave the owner of the Instagram number to say that the Longines museum would like to see it, of course, the master promised. A few months later, the watch was sent back to the owner, and was told that it would be possible for the host to enjoy it. Indeed, the new replica watch appeared. Although the prototype watch equipped with L12.68Z manual winding mechanical movement, now classic engraved watch equipped with L609.3 series automatic winding mechanical movement, providing 42 hours of energy reserves, but it is the mainstream of automatic chain. Even if we have to take into account the modern aesthetic, Longines has been doing very well in this regard.

The most exciting is its price, the price is only $$1700, ten thousand yuan rmb. According to Longines, said the classic series of 1945 engraved on the watch, the reaction from the retailer's press is very strong. And I believe that such a price, it should also become one of the popular Longines.

Related tags:

Mistress

Willow shaped

Series table

Broadening

On the chain

Radial

To review

Point

Honey

Clock dial

Watch case

Arabic numerals

Watch strap

velvet

scale

Press

Chronology

Movement

Cortex