Author: can not sing "time story" of the big right
Like retro, like Vintage Style? Well, I think, for the United States Rugby Ralph Lauren (referred to as RRL or Double RL), big brother, you should not be unfamiliar?.
Whether it is sports or retro Vintage Style in retro are now showing a growing situation, said Vintage had to mention that this Ralph Lauren's Retro extension RRL, especially in many retro enthusiasts, RRL is with an irreplaceable position.
"I, don, t, care, about, the, trend, I, care, about, the, style.""
This sentence, from the brand owner Ralph Lauren, meaning probably is: "I do not care about the trend, I care about style", in the hearts of most Americans, Ralph Lauren of the brand is not only a fashion group, is more representative of the American people eat melon for the upper social yearning for a better life.
American dream, who does not like ~!
The "I don" t design clothes, I design dreams. "- Ralph Lauren, it seems, uncle Ralph was a speaker jack.
So, before we talk about today's leading RRL, we need to talk about the main brand Ralph Lauren.
Next, the big brothers loved to hear the big right story link:
Then, in 1939 78 years ago, in an unnamed town in America, there is a child named Ralph Lifschitz (born 16 years after he was renamed the Ralph Lauren), the children grew up in clothing is very favorite, often a person playing house stitching clothes at home, but also often go to work to earn money to buy clothes, after graduating from high school, probably because too much love can not afford to buy clothes and found, he wrote on the album desire is: to become a millionaire......
This kind of thing, I believe a lot of people have done so, but they are fierce, it is fierce: he really did.
In 1967, Ralph Lauren established his namesake company, opened his own tie line of products, because like polo, he will be the line named Polo Ralph Lauren; in 1968, based on the line under the brand's series.
This extension is the most classic products, is Polo's shirt, color, over the short collar, coupled with the brand's most iconic Polo Logo, classic it has to mention Ralph, Lauren, people will naturally think a Polo shirt this step.
After that, Ralph Lauren didn't stop making money, and rolled out a lot of products, branches and stores:
Like perfume, watches, the Fifth Avenue in New York flagship store "Ralph s Coffee Ralph Lauren Purple Label coffee shop, Ralph Lauren, Black Label, phRalph Lauren, POLOJEANSCOMPANY's regional cowboy series, as society women playing golf and the design of the Ralph Ralph Golf, Ralph Lauren Home regional furniture accessories. Goods are available in all varieties....
* Ralph Lauren Home
* did you notice the Ralph, Lauren, Label, Purple, and Ralph Lauren Black Label in front of you? There's nothing wrong with the standard black label. Ralph Lauren people have it. Because of the different points that you like, when you mention the purple label, we may only think of the The North Face The North Face Purple Label.
Of course, also have to pay attention to the point. For example, a clothing brand to open a coffee shop, furniture products, also do watch... With clothing group to describe Ralph Lauren is too limited, now Ralph Lauren, our products already covers life's aspects.
But, after all, priority among priorities of clothing or Ralph Lauren, in 1997, Ralph Lauren launched the American retro clothing series, can also be seen as the beginning of the article mentioned in the RRL predecessor, the source of this line was to cause Ralph Lauren I love for vintage clothes, in the position is higher than that of their own the Polo Ralph Lauren.
RRL produced clothing, inspired by the previous western style and old-fashioned tooling, whether from design, materials, tailoring is the highest level, tailoring is also more in line with the current aesthetic.
Materials, brand products have been produced using state-of-the-art materials, as is the brand of 100% wool sweater, that is the standard, but also often used on cashmere material, released in 2015, a blue Indigo wool sweater, it is hard to find a sought after degree.
And the most exquisite is that RRL clothing products are basically from different countries, T-Shirts, fur coats, coats and so on, mostly from China, belts produced in Italy, boots produced in Britain, jeans produced in the United states.
At this time, I have to come up with my old saying: "property specializing in what", which country is good at doing what, RRL will choose to do in this country?.
Remember an article that said: "if you've got a RRL, then you have to admit that the country you've been to is probably more than you've ever been to.".
In addition, the Japanese men's fashion magazine "Free Easy" also has a high rating for RRL, this style in favor of American retro college wind, leisure and retro tooling magazine's most respected brand AMI khaki is RRL.
Its editor in chief once said: "the place that likes RRL most is the brand, in faithful restore at the same time, still joined the Fashion element at present appropriately.".
Like brand color denim jeans, based on the classic red ear and leg chains on the details of the suture, will add more modern tailoring.
In the big right view, RRL produced jeans, no matter from which side, is no less than C.
RRL for this American retro culture expression, with the most incisive to describe, absolutely not.
But you might not believe it, it's such a popular retro line, and finally closed down in 2001 because of poor management.
But! You may have to believe not once, because in 2004, retro, American retro regained public acceptance, but also because of Japanese love for American Vintage culture indirectly affect the pattern of Ralph, Lauren to restart the line, let RRL back to the people line of sight.
Until today, although the RRL in the country is not very popular, but the fans still have a retro impregnable position, RRL rarely in Internet sales, retail is less to buy things up often.
And in the franchise store, in addition to RRL own clothing, there are many other Vintage products, for retro fans, it should be the existence of heaven in general.
Even if it is not enough for the Vintage culture love big right, a simple understanding of RRL, will be impressed by its own product texture, not to mention the fans really like Vintage, RRL, is not only a clothing brand extension so simple, on behalf of the back of American retro culture more students will make people yearn for.
Nowadays, the word "retro" is becoming more and more frequent around us, but it is rarely mentioned for RRL. In fact, it is rather embarrassing to say the same thing:
"No Ralph Lauren, no later Japanese AMI Khaki culture, no Japanese AMI Khaki culture, there is no current rawdenim market, the Ralph Lauren of your favorite retro line RRL is what position is not to say. "
A style of dress can become a culture, must have the charm and historical accumulation, if the real love of this culture, I think should not simply to buy the corresponding style of dress is so simple to understand it, than to buy buy buy more fun.
Of course, you can start from the RRL to understand ~ after all, what people say is also an American retro big brother.
Finally, if someone with RRL sees it, please contact the big right, and we'll talk about the advertising fee.
Peace
Related labels:
U.S.A
Japan
Polo
Cologne
The story of time
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