Never wear clothes that don't match your character

And in the realm of the Empire of luxury, there is such a special existence: Bally, born in Switzerland, in 1851.

Compared with the method of its neighbors, Bally has a strong "Swiss temperament": it also represents the artisan spirit (craftsmanship), quality (quality), unique (uniqueness), do not exaggerate, not arrogant, more intimate and practical, more functional.

Bally's blockbuster film in the Alps, Switzerland

While Bally in Beijing Sanlitun held a press conference when Yaqu correspondent interviewed Bally CEO:Frederic de Mr. Narp. He defines his own brand like this:

"Bally is not a red carpet brand. It's our daily service for city people.". "

When asked about the relationship between Bally and consumers, he used only one word: trust.

Although it is French, and now settled in Britain, Mr. de Narp still exudes its own brand of the same temperament: cordial and reliable.

He wore a white shirt, black suit, black leather shoes, no tie, but a white pocket towel. Dress can be said to be quite formal, but because of the choice of accessories and some small details of the treatment, and no oppression, sense of distance just fine.

Mr. Frederic de Narp

Bally entered the Chinese mainland market as early as 1986, and was the first batch of luxury brands to enter. 30 years of accumulation, the huge amount of the market, the emergence of a new generation of consumers, so that the entire Chinese market has become the world's largest market Bally, sales accounted for up to 50%.

The conference announced the New Asia Pacific spokesman Tang Yan, as well as the end of June just on the line China official online store is Bally in Chinese market follow up a victory with hot pursuit.

Of course, as committed to the study of how the media spend beautiful life style, elegance (public No. ID:caixin-enjoy) more attention, Bally is what good stuff is worth to buy, how to buy, and from Bally CEO, spokesperson who can learn, what dressing tips.

For men

Learn to dress with Bally CEO

Dressing well is a basic skill for the head of luxury brands. De Mr. Narp and Hugh Jackman looks somewhat similar, is the CEO version of the "Wolverine", more than face value is high, clothing is also a certified GQ: he won the British version of the best business award second, foreign media said that "very few CEO dressed like him".

With Mr. Frederic de Narp, learn how a CEO should wear

Such a walk in front of the textbooks, how can the Yaqu correspondent miss, hurriedly let de Mr. Narp to Chinese young people a weapon.

Tip1

Find out who you are first

Find out who you are, in two ways:

First of all, you have to define who you are: vibrant sports, outdoor coffee Heavy social nocturnal animals Or a regular office worker?

Second, you have to consider what kind of image you want to project to the outside world, on different occasions: do you want yourself to look reliable? Funny?

What type are you exactly?

Tip2

Be true to yourself

When you find your true self and make sure of the above two points, all you have to do is listen to your heart and express yourself accurately through clothing, accessories and other images.

Don't try to please others to wear uncomfortable clothes, and don't wear clothes that don't match your personality. As I have done to you clothes.

Tip3

"Right" is the most important

When it comes to "right", there are two meanings:

The first is the fit, which sounds simple, but extremely important. Always remember to wear only suitable clothes. For example, in business attire, particular attention should be paid to the fit of shoes and suits, as well as the degree of coordination between the two.

How important is "fit"?

Another implication is that the occasion is appropriate. For Mr de Narp himself, as the head of a luxury brand, business occasions dominate most of his life. He stressed that in the business related "every inch corner", even if it is not met telephone calls, should be dressed properly and properly, this is their own requirements, but also respect for customers.

Mr. de Narp's choice

Bally Scribe series of men's shoes

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On the day of the interview, Mr. de Narp himself was wearing a pair of Scribe handmade shoes. This series of Bally brand is extremely classic and significant, the brand was born in 100th anniversary when launched, and since then it has become an evergreen brand explosion.

Mr. de Narp demonstrates his Scribe handmade shoes on his feet

Scribe series of shoes are made by hand, made of leather, and more than 350 lines. De Mr. Narp repeatedly show me the choice of special rubber soles, said that this is the men's world the most lightweight and comfortable shoes.

For ladies

With the Bally spokesman Tang Yanxue dress

At a press conference held last week, Bally announced that Tang Yan became the brand's first Asia Pacific brand spokesperson. When asked why Yaqu correspondent de Narp Mr. Tang Yan, he answered:

"Bally wants to deliver a happy, positive, positive attitude towards life, so we want an elegant and sincere spokesman to deliver that value. I've seen Tang Yan's film and spent a few days with her in the promo film, and she's very energetic, and you can see that in Bally's products. "

Tang Yan on the day of the press conference

The choice of Tang Yan is clearly a step closer to the Chinese market, and more precisely, a signal to Chinese young female consumers.

And in the past few years, Bally is indeed constantly in a clear brand positioning, whether in product design or brand strategy, are constantly taking the younger route. Mr. Narp de led a series of internal restructuring work, no longer set the "design director", increase its proportion has more than half of the designer, and to strengthen the creative, production and supply chain department communication and cooperation, is committed to improving product sales ratio of ms..

Colorful JANELLE series women's shoes, is also the Chinese market explosion

"Men are very loyal and it is difficult for them to recognize a brand, but once it has been approved, it will remain unchanged for life.". Women are always looking for the coolest and most beautiful things. We've done very well in terms of male recognition, and at this stage we need to attract more women's attention - through more colorful and exciting designs. "Mr. de Narp said.

So, what are the Bally favorite products of the Bally new female spokesperson?

Tang Yan's choice 1

Bally Suzy Bag

Before Tang Yan became Bally spokesperson, he was photographed carrying a Bally Suzy bag at the airport. The Suzy package can be leisure, business, line is concise, elegant color, adapt to a variety of occasions.

Tang Yan's choice 2

JANELLE le fu shoes

De Mr. Narp told Yaqu correspondent, Tang Yan Bally JANELLE Kevin shoe is also fond of this, a series of Bally is the best-selling products in China.

In an interview, Mr. de Narp also showed a new line of the series, saying it was "stylish, comfortable and versatile."".

Mr. de Narp presents the new JANELLE series

CEO said, "want to buy Bally, buy online."

At the end of June this year, Bally launched a new Chinese official online store, you can buy Bally products online. This is the only Bally in the China market online sales channels, it is not in Tmall, Jingdong and any other business platform, its own mall is completely autonomous, not cooperate with any third party distributors and. Mr. de Narp has repeatedly stressed that this is the brand's all channel strategy (Omni-channel).

Bally official online mall home page

"We use a full channel coverage approach to ensure the best service to consumers. Not only to ensure genuine goods, to stop online shopping full of fake phenomenon, but also the pursuit of seamless online and offline shopping experience - if you are not satisfied, you can return the goods to the store. "

According to Mr. de Narp introduced, Bally China's official WeChat mall will also be on the line in the second half of this year, Bally will continue to increase investment in China's e-commerce.

Bally also plans to open a number of Chinese city concept stores, pictured Bally invited the famous British architect designer David Chipperfield flagship store in London

Through these initiatives to enhance Chinese consumers in the local shopping experience, but also Bally coping with luxury consumers in a common "purchasing" phenomenon means.

Of course, the main driver of the purchasing power, price, is also the main concern of de Narp: "we've been trying to narrow the gap between China and Europe in the last two years, and that's important.". "

Related labels:

Bally

Tang Yan

Luxury goods