As you all know, almost all of the world's top watches and top wristwatches come from Switzerland, and this "+" symbol also represents the highest level of human clock manufacturing.
But there are always exceptions, in which a number of top brand watches, Panerai (PANERAI) is a native of Italy origin, which in recent years with Cukuang large dial mechanical beauty, exquisite craft accuratetiming and rugged and gradually became popular.
Impression, Panerai is taking the "military style", and its predecessor is Italy Navy timekeeping instrument suppliers. Why does the military supplier that few people know become the top watch brand in the world?
Let's talk about it today:
"Panerai" was originally military secrets
This brand Panerai origin time also early, in 1860 by Giovanni Panerai (Giovanni Panerai) created. At this time, the main distributors are Vacheron Constantin, Jaeger Le Coulter, Longines, Rolex and other brands.
By the end of nineteenth Century, start time for the Italy Navy, Panerai compass, the direction of development and production of precision instruments. By twentieth Century the Second World War broke out on the eve of the Italy military to divers, diving forces equipped with a can be used in the extreme environment of underwater watch, so this time is still the dealer Panerai unwilling to start their own process of R & D.
Panerai for the Navy instrument with many years of production experience, and before the invention of the Radiomir laser luminous patent in 1936, designed Radiomir watch. It is worth noting that this watch uses Rolex movement.
But because of rugged features, and create a precedent of the luminous dial can help divers, read data in the water, so much praise, also from the Italy Navy Panerai that got more orders, and even become a military secret.
So at that time is not in circulation, few people can buy.
Screen tough guy to fame
With the end of the war, the military orders began to decrease, this time is worse panerai. Not until 1993, has been fully turned to the civilian market, despite the launch of the "modern engraved version, but still no military" because of what the situation awareness, are not necessarily better.
That popular Panerai is really a bit dramatic. In 1995, or "little meat Stallone came to Rome to play, accidentally bought a Panerai, and in 1996 the whole wearing a finished film with" Day Light "of the shooting. Although the film box office reputation is bad, but let the audience remember this table.
Of course, endorsement by a star for Panerai fame is not enough. In 1997, the newly established company Richemont (Richemont) on the phase of the Panerai, and their subordinates, become the first of its five watch brand (front are: Vacheron Constantin, Cartire, Piaget, celebrities), made a series of strategic plans for it, and succeed in the marketplace.
Of course, if it is said that the words of Stallone icing on the cake, Panerai fuel is not. To get started demonstration, even in his own movie series "death squads", are the most photographed Panerai watch brand.
Thus, Panerai also adhere to consistent with their own brand of "tough guy" strategy, specifically looking for some to screen tough guy from the stars, with the "death squads" in Json Statham, Dwayne Johnson, under the Hollywood popcorn movie bombing, Pei Na Hai in young male audience heart left a comparison a deep impression.
Large dial time
In fact, since it is in China Panerai, disputes can be described as a lot of people think it is not Rolex, exquisitely deft, but there are also people who love Cukuang it hard. And the big, round dial is one of the reasons why it's so popular.
In 2013, it happened that the Audemars Pigeut Royal Oak released a new 44mm complex sports watch, which allows you to re-examine and accept, and even favor, this large dial watch.
At a time when the market is a rare kind of large diameter watch products, so from one to the end to large dial design with the help of this wave of Dongfeng Panerai, became popular, but also a good grasp the concept of "movement" designed by the sports men's love.
In the design, if you look carefully, you will find that large design Panerai is extremely handsome.
In 1950, Panerai designed the most representative and the most characteristic of the crown support bridge, and this design make it full of the beauty of mechanical process. It is worth noting that all the Panerai Leather Watchband of leather material, and without any chemical treatment, and this feature also makes it have very strong retro flavor.
As for mature men, Panerai watches are not difficult to control, simple or casual shirt, it can be worn very taste.
And mix and match formal suit is also a very good choice, although less delicate sense, but in the big dial of the foil, but can men's fortitude, masculine charm to deduce.
Finally, when it comes to the price level of Panerai, leaves in the luxury watch in that it is not expensive is not too cheap, the price is mainly concentrated in 50 thousand ~ 100 thousand, there are many hundreds of thousands of.
The following is the case leaves for the entry-level watch Panerai recommend:
1. Panerai LUMINOR series PAM00111 watches
Reference price: RMB 40000 yuan
This watch in the style design in Panerai are more basic, 44 mM dial, the blessing of sapphire crystal mirror and Leather Watchband, equipped with Nivarox hairspring, Incabloc suspension technology, but it is a manual winding machine.
2. Panerai LUMINOR series PAM0024 watches
Reference price: RMB 50000 yuan
Black dial and stainless steel case looks very fierce style of mechanical, more weight and sense of design, but is equipped with rubber watchband, this has become the love of men do not love retro feel its reason.
3. Panerai massive collection of PAM00507 watches
Reference price: RMB 80000 yuan
This watch is the Panerai entry-level price is relatively high in a case, bronze, equipped with Leather Watchband, and dark green dial, no matter from which point of view, people are more and more popular on the retro sense, is absolutely excellent.
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Related labels:
Italy
Film
navy
Dare-to-die corps
Stallone
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