Author: grow flowers, write, listen to HipHop's Cheng Gairui
This is your stage.
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Yukihiro Katsuta
I wonder if everyone feels the same way? This is the best UNIQLO, ace.
The first half of the UT and KAWS X's "Peanuts" is not a small impact, the recent JW ANDERSON collaboration and successfully brought the big luxury and the distance between us.
The X JW ANDERSON reportedly UNIQLO joint series for sale during the sale, the shop door is long queues.
However, when we are still immersed in the joy of the upper part of the body, as in the second half of another wave of U series will highlight UNIQLO from behind the stage.
The UNIQLO U 2017FW in New York Exhibition Preview
At first glance, this series may have a "not very different" feeling before, but in fact, the latest U Series in fabric, style setting has made a new breakthrough.
For example, when the BLOCKTECH was again UNIQLO technology U Series in the bag, and the BLOCKTECH technology into the epoch-making into a long military coat.
3 U BLOCKTECH drawstring Hooded Jacket RMB 999.
This U series of coats, while maintaining a high sense of the same, but also because of BLOCKTECH added wind, rain and breathable features.
U BLOCKTECH RMB 799 "women's windbreaker.
In addition to the BLOCKTECH coat, the U series has also launched the epoch-making light parka that style.
The U light RMB down jacket 799.
You know, the past's jacket even more thin, still can be seen to be set down. And this "down + coat" setting is another eye-catching manifestation of U aesthetics.
The women's U two-sided wear down coat RMB 999.
In addition to the above BLOCKTECH + down coat new collocation, the U series package also make people applaud, especially that U satchel, absolutely has become the potential of a single product.
U RMB 149 / bag.
U / RMB 299 backpack.
The U RMB 299.
In addition, this collarless cardigan is very appealing, especially the big chest pocket, I believe that many older drivers have ready to see this.
3 U fleece cardigan RMB 299.
Moreover, careful friends also found that the U series product style has gradually from the previous UNIQLO official map of the shadow, but presents with more sense of life shooting mode.
The 2017 winter season U series will be released on October 12th.
When it comes to life, you have to mention it has been promoting LifeWear service the word of life. Because throughout all the UNIQLO single product, is starting from the word LifeWear.
LifeWear takes life as its name suggests, is the use of clothing to better serve people, the main body is human, rather than clothing.
This is why we are most UNIQLO produced in the closet all over again, standing to better and more soft fabric, make it more suitable for our pursuit of life.
So, why would the proposed LifeWear UNIQLO clothing keywords life?
In order to find the reasons, we had no small difficulty, go to the UNIQLO CITY TOKYO's global headquarters, we try to find the answer.
Something good is waiting for you at the end of the text.
So remember: see the end.
With the help of design, the enterprise culture of class distinction should be improved
The UNIQLO CITY TOKYO, located near the harbor, was designed by Allied Works Architecture, a famous American architect.
As we all know, the class system of Japanese enterprises is very obvious, so at the beginning of the design project, the discussion focuses on how to improve the class culture with the help of the design.
In order to solve this problem, the open floor of UNIQLO CITY TOKYO is based on the conceptual design of "STREET OF DREAMS", which is simply a concept of natural street in 6.
So the entire 6 floor is divided into "UPTOWN on the town", "MIDTOWN Midtown", "DOWNTOWN lower city" three streets, hoping to create a more natural public areas.
Walk in the street met with familiar colleagues, employees can be more natural to talk when we visit, also really saw many people smile and greet each other, or directly stop to talk.
After reading the street, we go back to the entrance to the 6 floor, the entrance area of a large number of all wood design, combined with warm lighting, the same is given to people who do not want to speak loudly, destroy the atmosphere.
So that when I was communicating with the receptionist and sister, I had to put my ear to her mouth to hear what she said.
Go forward again, is a large city exhibition area, including UNIQLO flagship store, UNIQLO and global cooperation designer and UNIQLO global brand ambassadors and photos are erected in the.
In these people, but we are familiar with NIGO, Pharrell Williams, outside Christophe Lemaire et al., there are five global brand ambassador UNIQLO photos, coincidentally they are athletes.
"From the left third, right second, South Valley Zhenling
Which focuses on the want is called the South Valley Zhenling little sister, the little sister may be a lot of people (including me) are unheard of, but the little sister really impressive experience.
Born in 1996 the South Valley is Zhenling as of April 14, 2017, the world's youngest Grand Slam explorers, this grand slam refers to the completion of the world's 7, the highest peak of the South and North pole.
At first the South Valley Zhenling find UNIQLO, just want to get a sum of funds to continue the journey, but very moved in UNIQLO heard the story of the South Valley Zhenling.
This is the view in UNIQLO, an ordinary person to climb to the top of the story, to a certain extent and UNIQLO brand spirit slightly similar.
Therefore, UNIQLO aspect of inviting people epoch-making South Valley Zhenling as UNIQLO global brand ambassador, hoping to borrow her story of ordinary people the spirit of the summit.
After looking through the exhibition area, you will see the entrance and exit of the office area, but there is also a place called PORCH between the entrance and the office area.
In PORCH, well chosen tables and chairs, sofas and plants are designed to create a comfortable atmosphere where friends at work can have a more relaxed and positive attitude to collide with more work sparks.
There are many meeting rooms on both sides of the road, but in order to protect the privacy, the conference room which is used by the outside personnel is made of invisible glass design.
The internal staff meeting room is made of fully transparent glass, which is also intended to promote intimacy between employees. When you see the person you are looking for in a conference room, you can knock directly into the room.
Move on and you come to Midtown MIDTOWN. One of the core areas of Midtown is the place called THE ANSWER LAB below.
THE ANSWER LAB, as the core creative area, has put together a variety of advanced digital devices to try to solve all the creative issues of technology, fashion, design, art, commerce, and social media.
So, if it's faster than technology, you're more likely to absorb the classic nutrients and walk a minute further, and you'll see the READING ROOM at the end of midtown.
It has included more than 3000 books, including technology, fashion, business, retail, design, culture, and the latest magazines.
In the middle of the readings are tables and chairs for employees to read, think and discuss, in the hope that the maximum extent of the work will be extended to the staff.
Around READING ROOM, there are more independent spaces for staff to exchange discussions with, hoping to produce more possibilities.
Moreover, in order to let the office completely shake off the shackles of the office, the 6 floor is opened by the external staff responsible for business ARIAKE CAFE.
Apart from healthy, freshly squeezed fruit juice and mellow coffee, ARIAKE CAFE will have a person responsible for playing all kinds of vinyl records, relaxing and accumulating with music.
Continue to go down, will enter the DOWNTOWN area of the city, to the city basically came to the end of the 6 floor, in addition to a variety of PORCH and office area, located at the end of the THE GREAT HALL is the core area of the city.
But at the same time because the visit is being used, so we can not enter the shooting, but I secretly glance at the THE GREAT HALL can accommodate thousands of people gathering place for use, simple atmosphere than wood design with warm light, very high music hall feeling.
"This photo by Nacasa Partners shooting.
Through this visit
Completely dispelled past impressions of Japanese companies
The past had been exposed to some Japanese enterprises, many enterprises have also heard the wind, square, stubborn seriously, subordinate is clearly my stereotype of Japanese companies. Surprisingly, the first company visited in Japan had completely broken the impression.
The entire UNIQLO CITY TOKYO, from every corner of detail, well reflects the "human nature" two words. As the three main street, not for people and naturally create intimacy between people, while the presence of PORCH and the cohesion of the comfort of the ground.
In addition, as a modern enterprise, the stimulation of creativity is indispensable.
Therefore, UNIQLO, CITY, TOKYO, THE, ANSWER, LAB and READING ROOM also provide a good supply of creative nutrients.
Apart from a comfortable working environment, food is an important thing for anyone.
It used to be said that eating out is for survival, but eating in a restaurant in the name of "DAILY SPECIAL" is a pleasure.
When you look across the harbor from the ground glass, eating is called eating. Note that you can look at the harbour and eat a restaurant, not 300 per person.
In addition to these, I feel the most respect for human nature, there are actually two places:
PRAYERS ROOM SMOKING ROOM
(here should be a picture, but unfortunately we can not take pictures)
Faith and smoking are two very personal and minority behaviors, but in UNIQLO CITY TOKYO, while ensuring community, they do not despise anything personal. A man of faith has a place to pray, a place to smoke, and a place to relax, and that is respect.
When a company can do starting from human, human centered, with environmental services, rather than requiring people to adapt to the environment when the class system is likely to have not broken the self.
Speaking of which, probably also answered the question of "why the first UNIQLO can put forward the key service life", I think only a respected company can put forward appropriate words like LifeWear service life.
"Please feel free to take - a copy"
UNIQLO CITY TOKYO wants to use the environment to change possible conflict, and UNIQLO hoping to dress so that each person's life is more suitable for yourself, is the same reason.
From LifeWear to UNIQLO, CITY, TOKYO, I found respect, and you?
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