2017年12月12日星期二

Forget the cold wind, everyone is wearing the best design.

The word "Tu Ku" is said to have evolved from the English too cool. After the combination of the two seemingly eight pole concepts, it also adds a nostalgic mood.

Although the word "Tu cool" does not exist before, but in fact, the connotation of soil cool is not something new. The so-called "soil" is a combination of seemingly untimely things, creating an aesthetic that does not follow the public eye.

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The essence of Tu cool is like anti epidemic. People who are keen on earth cool are not very interested in the fashion trend of traditional high fashion.

In the eyes of the hobbyists, the dressing style of the 80s and 90s was largely the source of their inspiration.

On the instagram, the fifteen year old British Internet red has the essence of red earth, and has about four hundred thousand fans by drying its daily wear and all kinds of rush brands.

Leo Mandella

In fact, this kind of "not advanced" and street wear style has a large number of loyal fans. This kind of scene also reminds people of the Chav group that originated in England ten years ago.

Chav refers to those in the British society to accept a government relief up youth groups, and Chinese in the context of "bully" and "riffraff" similar, many of them education is not high, and has a complex family environment and chaotic life, life style and traditional society naturally draw further apart. Compared with mainstream culture, they are more influenced by underground culture, and Chav culture is often associated with teenage pregnancy, alcoholism, crime and other bad habits.

Sport suit, wide trousers will tie into the socks (it is said that early in order to prevent carry weapons out of your pants), exaggerated and conspicuous ornaments are Chav their daily standard, women prefer bright colors of clothing.

Many films and videos have also depicted the image of Chav. We can have a better understanding of Chav's life and dress through the movie dramas such as the death of me, football hooliganism and the drama Little Britain.

"The dead against me" (2009)

"Football hooligan" (2005)

Little Britain (2003-2005)

In "trump agents", the familiar Eggsy is also a very typical Chav before being recruited.

However, unlike the hobbyists, Chav has a special infatuation for luxury goods, especially cheap replica Burberry handbags UK.

Chav of the classic Burberry pattern of a single product once obsessed, like a lot of people are still willing to pursue full Indian replica Louis Vuitton online uk classic logo bag, they don't care about the style and design, the most important thing is to let people know: "I have a brand-name products," Yu Shishe luxury goods + gold + movement this combination has become Chav's favorite collocation.

This phenomenon makes replica Burberry online uk PR a headache. As an old fashion house, they didn't want to have such a close relationship with Chav. So the brand decided to reduce the use of classic elements in design. For more than ten years, Burberry's classic yellow stripes almost disappeared on the show.

As the youth culture is becoming more and more popular today, replica Burberry online uk, who seeks transformation, has also begun to choose to cooperate with the hot designer Gosha Rubchinskiy.

Gosha Rubchinskiy

In the latest season's design, the yellow and yellow stripes swept across the cheap replica Burberry handbags UK show as if they wanted to emphasize that they had been one of the representatives of Chav culture. Now Burberry, when there is a relationship to disassociate classic style with Chav, there are now more effort to win back the favour of young generation.

FALL 2017

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Slide to the left to view the picture

In addition to Chav, the style of Tu cool is obviously still the shadow of the hip-hop culture, and it has to mention the Rich Chigga that was all over the world before. As a so many people stunned the Chinese American rapper $tick MV in Dat, he did not like the black singer dressed like that, but in the epoch-making buckle pink polo shirt, khaki pants, with a let people move eyes fanny packs - it is the model of the soil.

Rich Chigga - Dat $tick

Li Zhiyuan - too cool to be true (soil cool soil forced fear)

He has a relative named ugliness. In recent years the hot Demna Gvasalia and Gosha Rubchinskiy designer and stylist Lotta Volkova for breaking the conventional fashion and fame, three people have deliberately to visual impact into the mainstream aesthetic, also let the "ugly cool" has become a global trend.

They subverted the definition of beauty with an ugly and mediocre attitude. But Demna himself sniffed at this word. Besides, he had another most annoying word. Guess what it is called "cool".

Demna Gvasalia for Balenciaga

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When it comes to Demna Gvasalia, it is natural to mention Vetements, which was first noticed by everyone because of its rebellious and grotesque alternative, which made people feel refreshed in the same fashion fashion world. But with the popularity of all walks of life and the imitation of its design style, the uniqueness of Vetements has become the trend of car failure. The combination of street + Advanced has begun to "overrun".

To say so much, we should also tell you that Tu cool can also be made quickly. The latest season's Vetements didn't choose to publish in the show. Instead, it was Demna's own palm mirror. He randomly picked passers-by on the streets of Zurich, so that they could choose the new season's self design collocation and deduce their version according to pose in the reference book. The final picture of the finished product is simply the common people of the common people of the Bible, from the photographing posture to wear, that is, learning to use, package teaching package.

Slide to the left to view the picture

Nowadays, "cool earth" and "ugly cool" have become a cultural phenomenon. Today, most young people's esteem for them stems from their mindset that they want to show themselves. Of course, it is good to express oneself, but once it becomes cool and cool, it becomes a member of the blind army. Why not relax and do yourself?

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