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What does a luxury shop assistant look like in your impression? High cold, snobbish man under the dish? Good looking, high EQ? The entrance threshold is not high, but the salary is very high? It seems to be in close contact with the wealth class, but the reality is not the same as most of those who have struggled for food and clothing.
A survey of GQ laboratory work performance "" the first bomb, lifted the veil of the airline stewardess; we back, and luxury goods store sales talk.
Does their work really look as easy as it looks? What is the income geometry? They are really legendary so kind? How accurate is the ability to guess the thickness of the wallet? How will the fancy guests open your imagination? Perhaps after hearing the self - statement of the parties, you will find that you have limited your imagination of the luxury shop assistant, not only poverty, but also prejudices.
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We have a bottom salary of eight thousand, plus a shop and personal accomplishment, on an average of ten thousand five or six months. The same level of sales income of different brands is similar. In addition to the daily routine of work station in the shop sellers, also including but not limited to make statements, tally points, recorded a single storage and unpacking. Every day is basically busy from early to late, the longest continuous work for 36 hours, second days into the hospital.
It's nothing to be tired of. The most difficult thing in the sale of luxury goods is to maintain the relationship with the customers. Privately, we laugh at ourselves as our sister sister on the street. They are always on standby, because they will be looking for you when they come back. You must hurry back to the store no matter what they are doing. We had a customer only once in the store, but after that, all the purchases were sold to him.
We also need to learn a lot of professional knowledge in various fields, such as real estate, stock and so on. We usually add WeChat customers, from time to time to the customer issued new information, to their friends punctuate praise and comments; see you can chat topic, also try to communicate with the customer occasionally. But if the customer did not reply within half an hour, I know I can not disturb him occasionally.
A lot of people think we snobbish, Kandie to eat, in fact we are treated equally to the customer. The first reason is that there will be a surprise visit to the "Mr. Shopper". Basically, every brand in the luxury industry will have such mysterious visitors' projects. They will score shops and sales, and they will be low. The year-end bonus will be hard to say. The second reason, many rich people are not able to see them, There are plenty of people who do not buy things but wearing glamorous.
But we sometimes give the guest of discrimination, but did not you say snob. Once two elder sister estimates are menopausal disorders, began the endless chatter from my ugly clothes in the shop, I direct your back: "the drawer there are more ugly, do you want to open your eyes? "I'm not afraid to complain. I have to educate you if you can't do it. Your mother didn't give you the lesson I gave you. "Customer is God" this concept, really let me see your ugly world.
But if you look at me as a person, I'll be better to you. Once a grandmother came in in a wheelchair. She didn't come to buy things, and she wanted to chat. We chatted for an hour. We were also chatting and idle.
The sales of our line is very similar to that of net red, but it is just the opposite: we sell luxury products to work and visit Taobao at work, and net red workers go to work to sell Taobao, and buy luxury goods after work. This line of work, you can theoretically promoted to management, but often the company will direct airborne leadership, so there is little in the promotion space.
Now I will not be like before, some shops can not even enter. It seems to be that these expensive luxuries are only the necessities of people of different levels. What are the material take many, is a bit of a see through the red mean.
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Many people think that sales is high and cold, indeed, we compared the vegetable kandie. As many guests are received every day, they must be taken seriously.
I don't think you may be able to afford it. I won't take care of you. You want to try it on. I'll tell you that the broken code is out of stock.
But I believe that every sale has mistakes. A aunt carrying a vegetable basket should have just bought something from the vegetable market, and the green onion has been exposed in the basket. As a result, she bought a dozen scarves at a single time, and each of them needs about three thousand or four thousand.
Another time, two high school students dressed in the middle school attached to Beijing Normal University and the schoolbags on their backs saw the circle in the shop. They looked pretty good at the same time. They looked pretty good and went around in a circle. We were spying on them, and they soon got back and bought all the things they had just tried.
Sometimes, you also need to look at a person with a changing eye. I have a VIP, a year ago the first shop, buy a ride will take a long time, a year later, his business is bigger, then every month to shop spending tens of thousands. I'm all happy for him.
On the whole, the richer the customers will respect us, the more they will listen to our suggestions on how to wear them. They will ask us how business is and how we will communicate like friends. But the rare flowers are not in the minority.
A girl was with mom come to return, because the girl in the adult high school student Li bought a pair of high heels, the return of the said foot wear uncomfortable, but not the sole ground, not retreat, his mother in the downtown store, store employees throw shoes, hit finally, only the alarm.
Another two female customers to return, but do not meet our demands the return, they are sitting in the store not to go, see the guests came and said "don't buy, this store has a problem, still in the store to eat takeout, we have no choice but to call the shopping mall security.
Also, we often meet star customers.
The small star temper more, more big star more affinity. When Gong Li came, could we say a picture? She said she didn't make up today. We gave her a little bit of grind and she promised. Jing Bairan is very polite to people, too. A little fame will love Poser, once a second female star tried a lot of shoes, shout and wrangle ordered me to tie her shoes, and finally chose the cheapest to buy double.
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When it comes to the sale of luxury goods, the interviewer first looks at the face and looks good, of course, with a bonus, but the face of a fake cosmetic face will be reduced. There was a coworker who used to face a stiff face, and it was more difficult to laugh than to cry, so it was not good to face a customer.
Do the guests really buy the bill because of the good sales, you don't look good, will affect the customer's desire to buy well? Looks like they can only make makeup. I'm a boy who will get to the bottom and draw a eyebrow, because the white light in our store is too bright, and if you don't make up it looks like a sick one.
Different brands of looks are not the same, like Givenchy Laurent love cool. Short hair girls are more popular. The time before the interview laobiye, asked what advantage, I said I would cook a month without weight, the interviewer is just a chowhound, then I was hired.
Our basic salary of ten thousand plus 4.2 points of commissions and bonuses, bonuses by shop sales, excluding five social insurance and one housing fund, normal hand twelve thousand, when more than ten thousand six or seven. But in the luxury shops when the sales of the most interesting, can still see a lot of drama here, also at the Hunan TV drama than.
A more than 40 year old man, divorced, love our shop is a 25 year old girls, every time to shop for the girls to buy clothes, privately micro letter asked her to go to the movies, eat. A few months later, she rejected the man carrying a man, he bought all the clothes to return, for various reasons quibble, eyes said that lie prick, the last full back.
But after female male customer sales example than male customers care more sales. A male customer often came to buy, buy and buy. Later, some people laughed and said, "it's better to give money to him than to pay him directly, so they really get together at last.
The most interesting thing is that you can see a lot of small three. They are usually cosmetic face (US cosmetic face particularly accurate), money does not blink; and the original words, most don't love dress, looks very worried. Those who are shopping with men may be impatient to accompany their wives, or hurry up to buy them, or sit on the side to play cell phones, or the shoes are expensive and the bag is expensive, so they won't buy them. With small three it is very refreshing, looks good buy, feel what to wear good-looking mistress, wife wear what is good. Also, likely will generally see the price, generally mistress never see, the shoes will buy half a yard.
Although it sounds a bit awkward, but we are actually more welcome. The spending power is relatively strong, because genuine words, they may be more likely to only very careful in reckoning, every time buy one or two, but the mistress will buy many.
But there are also very shrewd three. Once, a woman brought two times a look that is nurturing her old man, bought with a bag, she secretly ran away one, it can not only cash, the two men also will think that the package is to help her buy myself.
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Not familiar with the customer will call our sales, familiar with the customer will call the waiter, dear, baby, shame. Once, I once called a customer's sister and said I had 200 thousand bad results and asked her if she needed it recently. Then the sister came to buy a bag, and it was a result for me.
The luxury of luxury is not necessarily of quality. A northeastern local tyrant bought a pair of shoes quickly and returned, saying how the shoes were old? In fact, this is the old one, but the guest just doesn't agree. He is very angry to send text messages: "I X, your mother, I will kill you. I want to buy a pair of shoes and tell you several times. Why is it old? A man bought a piece of pure cashmere turtleneck, dry neck that place off the line, he had come to our shop: "what are you so big brand to sell! "A lot of people think that luxury can wear a lifetime, but in fact, the quality of luxury goods will not be much better, but the brand meaning and material are better. For example, this cashmere sweater, dry cleaning with a pure plant wash, if the use of chemical lotion will be a problem.
There are some things that we can't do. For example, we often meet the purchase of bags on the other side of the purchase, and come to our store to ask for identification, but we will never help them to make an appraisal. Because everyone will have mistakes, who can not afford this responsibility. For example, we can't adjust the customer's purchase record. For once, a man and a woman two customers to buy something, the woman asked the sentence: "Hey, we in the total consumption of how much ah? "Colleagues before the crackling of the male customers to buy the whole thing to say, the man's face is always green, broke out on the spot.
In fact, online those bursting, can not be used by employee discount. We will have the discount of the end of the season 70 percent off in a year, the staff discount is 30 percent off, and the average sale is two thousand and one hundred months after the sale. But most of the goods we can't afford, what the colleagues usually buy is the Zara price clothes. It is true that there is a lot of sales after buying and selling on the Internet, and once found, it will be expelled.
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Boys have an advantage in women's wear brand work, that is, girls will listen to men's sales when they buy things, so generally speaking, women's brand Department likes to recruit men's sales, after all, opposites attract. And another reason is,
Women are less willing to go shopping for a beautiful woman than they are.
According to my personal experience, sales of the line, gay straight than popular, because the female guests can not afford to praise, I think gay can do this point. And the straight woman is more popular than Lara. What I mean by Lala is T. The T colleagues I met were more men than I did, and many of the guests didn't eat this one.
Gay is more delicate than straight ones, can put a thing boast some female guests even as if it were raining flowers, in front of gay directly off trying on clothes. Most straight sales operation if packaging is not beautiful, basically can only say three words: "pretty", "for you", "worthy", listened to.
This time to admire the gay company, when they sell not only will introduce more details of the products, often at according to different customer needs to join the scenario description; for example: this pair of shoes is very suitable for you to wear son's wedding, the dress for a first date, "a power suit to see a client will be able to win", etc.. The most amazing thing is that once a woman guest tried on a dress, the little gay sales cried on the spot, crying and praising, but the last female guest didn't buy it either.
"Sister, you have come", "I haven't seen you for a long time, I want to kill you." Of course，
The worst is not "Niang gay", but "tender gay". Female guests like them because they have less precautions, and boys like them because they don't look aggressive. But the most important thing about the sale of luxury goods is professional and EQ.
I know a very high, very professional male sale of the EQ, and his best place is where he can take customers where he can take. The customer will ask him to go to party for his birthday, and the customer will buy him a gift on his birthday. Once he talked to a woman and said he liked a cheap replica Louis Vuitton handbags UK bag, and the woman bought him immediately.
Don't misunderstand him, he really didn't go to sleep so well. How major is he? For example, let's give you an example. He often received an old man, the old man because they do not love to wear socks, shoes not only help when he stinks, will drop a lot of skin; but the sales do not care about these, his attention is what position the most dander shoes, so he can recommend to the old gentleman suits him. Foot type shoes.
Our monthly income on average is about more than 7000, up once a year, about 5%-8%, not much worse. But if the relationship is good, some guests will give their store scores to the sales. Our guests' scores are generally very impressive, some even up to one hundred thousand yuan.
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After these luxury clerk's story, we suddenly realized that the shop assistants in some way is like a mirror of your inner sense of insecurity and self-confidence, what you hate, fear of what, afraid of what might be able to see some clues to their attitude from you. No matter whether your impression has changed, maybe one thing can be happily decided: don't be afraid to enter the luxury store, there's nothing to do, and luxury salesmen don't eat people.
Planning: GQ lab editor, writing: Rocco Liu
Interview / writing: late style, Yang Yiqing, Zhang Yaqi, Nono, Max Li
Visual / Cartography: Max Li mapping: Nono
The picture is selected from the picture library and has nothing to do with the interviewees.
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