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The headlines are familiar, aren't they?.
Yes, in 2009, the end of the world (this name, a listen to is full of sense of age), there is a super fire inspirational text called "I struggle for 18 years, and you sit together to drink coffee.".
At the time of writing quite a picture, almost tearful rhythm.
"I found myself really is totally uncool, not painting, not playing musical instruments, do not know Hong Kong stars, did not read novels, do not know mp3, do not know what is walkman. My English is deaf, English, dumb English, my pronunciation, Chinese and foreigners can not understand...... Finally graduated, lucky to find a job in Shanghai undergraduate students only around 2000 yuan monthly salary, I want to rent a house, to pay the utility telephone also has student loans, also want to send some money to their reading at home, the rest of the money is only enough for me to eat every meal topped meal. "
After 18 years of struggle, "I" finally integrated into the international metropolis, and the surrounding white-collar is no different. "My white collar friends, if I was a junior high school did not graduate from migrant workers, you will sit in the Starbucks (Starbucks) and I drink coffee together? No, definitely not. As we grow older, you will find that it takes a lot of effort for something that seems easy to you. "
But when the flower has lost total return and stabbed the friends in your own micro-blog (or a friend who represent) a knife: "the real cup is: Although you have struggled to sit down with you hands and there were dozens of pieces of the star, and she holding is hundreds of thousands of hermes. "
The twinkling of an eye and in the past many years, times have changed.
Starbucks has become a farmer's market, has long been not a symbol of high power grid, even the big luxury brand replica Hermes bags uk is also open to ordinary people.
Just over 2 of replica Hermes online uk, who said that only hundreds of thousands to afford?
In addition to those desperate expensive platinum package, Himalaya crocodile skin such as this only in 2014 the production of diamond buckle platinum package, recently sold for $377 thousand in price, a large number of luxury goods have opened its own line, or scarves, belts, wallets, cosmetic that one thing that you can afford the product. Again bad, with fast fashion cooperation, and hundreds of pieces to buy a cheap replica Hermes handbags UK, it's really not difficult.
Now you may be a tragedy, 18 years of struggle, finally carry a cheap replica Hermes handbags UK (vice line count), they quietly, carrying a bag of tricks to look not to come out, there is no logo may be wearing clothes, but with millions of EMBA courses, eating organic food. A subscription of $100 per year in the "economist", agree with breastfeeding for at least a year like this.
Conspicuous consumption is over. It s all about intangibles now "| conspicuous consumption era is over, now is the era of invisible consumption
In fact, the above point of view is not "grace" from Mr. Elizabeth Currid, a professor of public policy but from the University of Southern California's Hockett (Elizabeth Currid-Halkett) published an article on aeon.
The summary of the article is: when luxury consumption has spread to the average people can afford to spend, the difference between the rich and the middle class is no longer purely physical enjoyment of the difference. Now, a "aspirational class" has become popular in the United States. They put more money into "investment oriented consumption" rather than "debt based consumption". For example, on education, health care and pension. And more importantly, some of the seemingly inexpensive consumption, everyone is actually a difference in difference of ideas. For example, would you subscribe to the economist for $100? Breastfeeding for at least a year requires not money, time, and ideas, but you won't disagree with that.
And so on, these really become the American rich and ordinary people watershed. Who will see you carry what brand bag, open is not SUV?
The article concluded that such intangible consumption would help pave the way for elite work and give social mobility.
If you don't say much, let's see how the article is written. The following is an excerpt from the #p.s. fragment and some simple translation, not to see the original, please pull at the end of the original link to read #
More than 100 years later, conspicuous consumption remained part of the capitalist scene, but it was much easier to obtain than in the Veblen era.
More, than 100, years, later, conspicuous, consumption, is, part, of, the, contemporary, capitalist, and, yet, today, luxury, goods, landscape, are, significantly, more,, accessible, still, than, in, time., Veblen's
Luxury goods have also begun to come into the homes of ordinary people, and the rich can afford to buy as much television as the middle class can afford. SUV, airplanes, and cruises have become increasingly populist. From an absolute material consumption perspective, the rich seem to be the same as the middle class.
However, the democratisation of consumer goods has made them far less useful as a means of displaying status.In the face of rising social inequality, both the rich and the middle classes own fancy TVs and nice handbags.They both lease SUVs, take airplanes, and go on cruises.On the surface, the ostensible consumer objects favoured by these two groups no longer reside in two completely different universes.
Luxury is no longer the privilege of the rich, given that many people now can afford good cars and designer bags. So the United States began to take on another rising class: the aspiring class". They may still get the yacht, but they will be more inclined to education and human capital to consolidate their social status.
Yes, oligarchs and the superrich still show off their wealth with yachts and Bentleys and gated mansions. But the dramatic changes in elite spending are driven by a well-to-do, educated elite, or what I call the 'aspirational class' This elite cements its. New status through prizing knowledge and building cultural capital, not to mention the spending habits that go with it to spend on - preferring services, education and human-capital investments over purely material goods. These new status behaviours are what I call' inconspicuous consumption 'None the consumer choices. Of that the term covers are inherently obvious or ostensibly material but they are, without question, exclusionary.
These classes, which earn about $70 thousand a year, choose to invest more in education, health and retirement, and buy more money than the average consumer buys. (education expenditure accounts for 6% of the former household consumption and 1% of the latter)
Eschewing an overt materialism, the rich are investing significantly more in education retirement and health of which are - all immaterial, yet cost many times more than any handbag a middle-income consumer might buy.
And education is becoming more and more expensive. Consumer spending data for 2003-2013 and ten showed that college tuition rates rose by 80%, and women's clothing costs rose by 6%. Rich people can accept more quality education.
The vast chasm between middle-income and top cent spending on Education 1 per in the US is particularly concerning because, unlike material goods, education has become more and more expensive in recent decades. Thus, there is a greater need to devote financial resources to education to be able to afford it at all. According to Consumer Expenditure Survey data from 2003-2013 the, price of college tuition increased 80 per cent, while the cost of women s apparel increased by "just cent over the same 6 per period. Middle-class lack of investment in education doesn t suggest a lack of" prioritising as much as it reveals that, for those in the 40th-60th quintiles, education is so cost-prohibitive it s "almost not worth trying to save fo R.
In addition to the above, the article also gives a few examples. For example, subscribe to $100 a year in "the economist", is not to say that the middle class can not afford to subscribe, but a concept of consumption choice and, to subscribe to the "economist", at least you have received a good education. It's also your high-end social pass, and in social situations you can talk about the economist more popular than you're carrying hermes.
Knowing these seemingly inexpensive social norms is itself a rite of passage into today s aspirational class. And that "rite is far from costless: The Economist subscription might set one back only $100, but the awareness to subscribe and be seen with it tucked in one s bag is likely the" iterative result of spending time in elite social milieus and expensive educational institutions that prize this publication and discuss its contents.
Perhaps most importantly, the new investment in inconspicuous consumption reproduces privilege in a way that previous conspicuous consumption could not. Knowing which New Yorker articles to reference or what small talk to engage in at the local farmers market enables and displays the "acquisition of cultural capital, thereby providing entry into social networks that, in turn, help to pave the way to elite jobs, key social and professional contacts, and private schools. In short, inconspicuous consumption confers social mobility.
More profoundly, investment in education, healthcare and retirement has a notable impact on consumers quality of life and ", also on the future life chances of the next generation. Today s inconspicuous consumption is a" far more pernicious form of status spending than the conspicuous consumption of Veblen s time. Inconspicuous consumption "- whether breastfeeding or - is education a means to a better quality of life and improved social mobility for one s own children whereas", conspicuous consumption is merely an end in itself simply ostentation. For today s "- aspirational class, inconspicuous consumption choices secure and preserve social status, even if they do not necessarily display it.
After reading the article, "Mr. demeanor", the first thing that comes to mind is that American education is really expensive, and the Chinese are much happier! But back to China, the consumer class also has this kind of germination. We are no longer keen to show off the simple luxury, (of course, in the luxury luxury cars is still the current social brush presence of a big weapon, the "king of glory" the father of Yao Xiaoguang a few days ago to spend 98 million in Hongkong purchase of real estate will illustrate this point) no longer love only love things to some nouveau riche (such as those for a look you know you are rich in replica Hermes online uk belt, donkey card bags, bright blind Vacheron Constantin watches), more love low-key luxury connotation of a single product.
Although China's compulsory education has greatly reduced the cost of education in China, similar to the United States, the true symbol of the rich class is actually able to pay for quality education. You see, those expensive degree rooms in china.
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