Nike so big always has a lot of money to support or some high-end or strange line, is to develop new markets, the development of new technology, high cost and expense. But there is a branch, is ugly because once lead to poor performance, Nike was completely cut off, two years ago after the resurrection, but now has become the new head of Nike counter attack.
This series is Nike's functional family
ACG (All, Conditions, Gear, all-weather equipment). Now the ACG is Deep-Fried Chicken with Chili Pepper, even in the two level market speculation, is likely to increase can not buy the right size, some of the most popular single product prices even seconds off the YEEZY BOOST 350 (Kanye coconut).
Now the hottest style in the tide is undoubtedly functional wind, and as one of the leaders, ACG is every time the sale of the official website is second empty, often "a coat hard to find."". However, ACG has a senior personnel know only the tide, ugly black history was cut off, after the story is very material.
How ugly was ACG once?
First, let me show you the ACG, the hot eye warning!
It's not black. This ugly mountain climbing shoe is the mainstream product before ACG is stopped. When I was a shy vanity bag boy, love shopping is the discounted Nike area, can see the mountains of the hot ACG eyes every time, even if it is cheap, I have never bought a pair of.
But in fact, this ugly explosion design can not completely blame ACG, after all, it was positioned as professional outdoor products, as we all know, the design of outdoor products are all that shit.
In fact, in the 90 century, ACG has also embarked on the peak, and The, North, Face, Patagonia and other professional outdoor brand par. But after the new century, the outdoor market cold, ACG products are gradually mediocre, and finally reduced to the whole line cut off.
ACG ashes
ACG at the end of 2014 officially announced the resumption of, at that time did not set off what waves, but when you see the moment of ACG products, all of them were bright blind, ACG has become rare in recent years, the trend of collective events climax ring.
"After the birth of the ACG from the Nike high-end units," said Jarrett, director of design at NikeLab, Reynolds, ACG's focus will be shifted from the professional outdoors to the urban functions of NikeLab.
The city often has: "a minute before the rain is still riding a bike, after a minute to squeeze the stuffy subway" this situation, and the new ACG (All Conditions Gear) is for the city to create a changing environment.
Since to do function, Nike really found on this planet do function doing the best people (no one), Acronym host: Errolson Hugh.
If you don't know who Errolson Hugh is, we can look at his amazing resume:
In 1994, we started high-tech fabric company, created various advanced functional fabrics, and worked with German military apparel manufacturers.
In 2002, founded revolutionary function brand Acronym, and in that year won the "time" magazine selected "Coolest Inventions of 2002" award.
Errolson Hugh is not a school designer, but it is also because of this, he will be more bold, functional clothing tailoring and other complete innovation, his design is the one and only in the field of fashion design, even now no one can imitate his essence.
In the design of the ACG series, Errolson Hugh is not painting drawings for writing, but directly on the computer in 3D modeling, I guess it is because he cannot show the drawings on tailoring and stitching funny ideas, to show him the delicate to stunning design.
ACG those amazing "Beware machines.""
ACG's red explosion is more than just a cool appearance. Errolson Hugh, the functional design you don't want to think of, is the root cause of ACG's capture.
Spring and summer is the product of the most beautiful season, but the 2017SS ACG is exceptionally exciting, the details of the more terrible, so I can not help but come up and share with you.
A pair of shoes that can last a day
This pair of shoes is called ACG.07.KMTR, it cancels the shoelace, with a bandage and drawstring tightened uppers, its operation method is brain hole wide open.
The vamp opened, wear inside, pulling rope to pull back, and then catch the bandages, wear well.
Pay attention to "ride" the word, why not buckle straps? It seems that a snap on the bag, because the buttons are attractive, you can almost take lightly from any angle, can automatically buckle, no alignment of the hole.
Located in the tail of the shoes is a drawstring, suction, shoes and then gently tie, you can put the pumping rope head is fixed, not swinging. To tell you the truth, the thrill of this operation is definitely not something that words can describe. It really allows me to play for a day.
An extra wide pair of pants
How many functions can a pair of trousers add? For this seemingly ordinary overalls, DWR waterproof breathable, are only worth mentioning, it functions in a particular.
The large zipper on the side is not a pocket, but a vent. It will reveal a large net surface after it is drawn. Even in the sultry summer, it can sweat and ventilate in time.
When you need it, you can tighten the leg space and also give the pocket a closed effect. Also, don't underestimate the pocket. It's big enough to fit a sports kettle.
It is more clever than usual trouser pocket, pocket square, it is a small pocket more prominent, it can just put down the keys, coins and small objects, no matter how you play, what posture, things will not fall out, but you can get in touch with the time.
One jacket and the hard shell of a shirt
Do you think it's a shirt? In fact, it can be worn as a jacket, but more formally, it's actually a hard nut to crack in the outdoors. It has all the necessary qualities: a waterproof, breathable windproof, water vapor barrier, even cut can make movement without pressure, but it does not stop here.
The strap design allows you to feel the heat of the moment, put it back in the body, do not know how to put clothes out of embarrassment, even if you carry all feel cumbersome, it also can be incorporated into a handbag bag size.
A woolen and cool T-shirt
I know you want to ask, why would a T shirt be made of wool and not hot enough? But in fact, the high-end outdoor brand, cashmere / wool material is not uncommon inside the layer, the advantage is soft, breathable, pro skin. This T-shirt's wool blend also uses Nike's housekeeping fabric technology: Dry-Fit, perspiration and breathability are much better than regular fabrics, not only hot, but also cool.
This T-shirt is more special, actually cut, cut it with the traditional way of "two pieces of cloth together with a completely different spell sleeve", design of irregular cut, several pieces, can let you when in motion, a T-shirt still follow your body, do to protect. In stretching, the obstacles are reduced to a minimum.
A man has been cut off line, can become the new Nike fighter counterattack today, ACG rely on the value and function of both Yan, wearing the ACG experience, is a word ""! Text can not express the first time pulling ACG rope when the kind of pleasure, today's introduction of ACG is just the tip of the iceberg, more pleasant and pleasant surprise, you also need to experience.
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