Star clothes sell expensive, they are selling grade.
American fashion circle "sisters flower" than the famous Kardashian family, the Olsen sisters, the former child actor into a young fashion designer, has its own fashion empire.
The most famous personal brand of Olsen sisters is The Row, which is expensive and beautiful.
Olsen sisters wear The Row
The fashion circle has never been expensive, but the young The Row has been founded for more than ten years. Only by making the basic funds, it has won two gold jewelry CFDA Fashion Awards, and is also favored by two successive presidents.
Melania Trump is wearing The Row
What do these two girls think about in a time when everyone wants to be a net red, giving up as a star and selling tens of thousands of dollars in basic money?
"The whole of the United States is watching them grow up."
In 1986, the Olsen sisters were born in an ordinary family in California, USA. Ashley Ohlsonbymari Kate Olsen was born two minutes earlier and became an elder sister. Not long after this world, their lives have been in the light of the spotlight.
When the two sisters were half a year old, a friend of a movie and TV group introduced their actors to take part in the sitcom "happy house". The two babies performed very well. They didn't cry or make no difference. They stood out in more than 20 candidates.
The role of the two sisters, the young daughter, Michelle Tanner, who plays the leading role in the "happy house"
In 1987-1995 years, they Michelle the role of Tanner in common as "happy house", this drama won high ratings at the same time, the sisters also became known to every family all over the United States in the child, watching them grow up.
The Olsen sisters mother have business mind of two daughters to see the long-term future -- in 1993, she founded the Dualstar for the Olsen sisters (binary) media company, specializing in the production of the two image based on peripheral products, by selling the first pot of gold surrounding, childhood sisters accumulated their business.
The Olsen sisters wear their own brand clothes
From the age of 12, the Olsen sisters started to cooperate with the retail giant WAL-MART, launched a youth lifestyle brand MaryKate and Ashley. It is called "lifestyle brand", because they not only have the clothes, but also the production of they as the image of the Bobbi doll, cosmetics, perfume and so on.
Rely on selling cheap clothes and around WAL-MART, let the sisters are nearly 400 million dollars in revenue, coupled with the film and drama reward, in 2002, the Olsen sisters boarded the highest income Forbes entertainment sports hall of fame, when they are under 20 years of age.
Yes, they both have a sister named Elizabeth Olsen, born in 1989, Elizabeth not only taller than two sisters shed, style and sisters are quite different, basically as an actress working in the entertainment circle.
Elizabeth has starred in "peace, love, and" double Martha "misunderstanding" and other niche films, the most famous role, 2015 is "the Avengers" in "the scarlet witch".
The transition from the designer child, their ambition is more than this
At the age of 18, Olsen sisters' life changed significantly. They finished the last movie "New York time" in the actor era. They went to New York University, and they were officially appointed as the president of the two Star Media Group.
While shouldering heavy responsibilities, they are also thinking about the change of career direction. Actors are hard to get angry. It may be an unmistakable choice to create fashion brands just like a few years ago, using their image and influence.
In 2006, after careful consideration of the preparation, a fashion brand named The Row was born. It was found that the style and transformation of the brand after the Olsen sisters like black, white, khaki, grey, minimalist with some unruly Bohemian girl.
The location is "high-end garment", but every single item of The Row is very solid and suitable for matching even a shirt sells for ten thousand yuan, a pair of simple happy shoes sells for eight thousand yuan, windbreaker, coat and so on. It is basically twenty thousand yuan take off.
For such an expensive price, the beginning of the establishment of the brand has also encountered a bottleneck in sales. Olsen's sister said in an interview: The Row's target customers are not only simple "middle class", but also aim at those who pay attention to everyday clothes and feel willing to pay for quality.
It is with such simple simple "power, although it is the entertainment of the old fox, but the Olsen sisters to send clothes no large-scale star, but to focus on the pursuit for top material, cashmere, leather and other precious fabrics in the The Row of each series are very common.
In 2012, The Row got the affirmation of the mainstream fashion circle and won the award of the designer of the American Fashion Designers Association. At the same time, The Row also brought more than 1 billion U.S. dollars sales to Olsen sisters.
The award ceremony of the sisters, the middle is the The Row of the old customers, American socialite Lauren Hutton
It is worth mentioning that, between 2011-2014 in March, The Row is the creative director who worked in the C line Maison, Martin Margiela and other brands of French designer Nad Ge Vanhee-Cybulski The Row, after the end of the work, she went to hermes.
With the The Row in the high-end market foothold, the sisters also launched a new brand Strike while the iron is hot., Elizabeth and James, the name comes from their sister Elizabeth Olsen and brother James Olsen, very humane.
Compared to the (in addition to you without the shortcomings of the The Row Elizabeth and James), go light luxury line, price a lot cheaper, ordinary people can also start a weigh toe, in the probability of occurrence of the stars in the street is very high.
From the e-commerce website shopbop price reference:
In 2013, Olsen sisters became the fashion e-commerce company Beachmint.com, designed for its brand StyleMint, and participated in sales and business work.
In 2015, The Row won the CFDA design award again. This time, the Olsen sisters, holding the trophy, were more upset.
As long as you dare to wear, how about one meter and 55?
In the many fashion circles of Gao Mei, the official height of 1.55 meters of Olsen sisters is absolutely small and exquisite.
Although they are twins, they never deliberately pursue "exactly the same" for the dress and dress, and often wear their clothes in their favorite style. In a chat show, sister Ashley said he favored simple clean cut, sister Mary Kate said only the style of Bohemia.
Now as a fashion designer, the two sisters have a style of dressing. Such as "little man can't wear a long jacket like they can never taboo, care, we ordinary people can reference to the Different people, different views.
For example, in the past few years, they appeared on the same frame on the Met Gala red carpet, with clothes in a similar style but in detail.
2014 Met Gala
2016 Met Gala
2017 Met Gala
I remember a few years ago began to pay attention to the Olsen sisters, is attracted by them both black standing on the roadside photos, like many designers, black and white is their love for formal occasions in color.
We are not difficult to find, dish hair sisters appear more spirit neat. (because the head is big
As a not long residual child star, perhaps because I have been in the spotlight today, the Olsen sisters, except for a few activities, has always been low-key runs his own fashion brand, rarely appeared in public under the lens.
Olsen sisters in Paris Fashion Week
From the twins of the ordinary family to the owners of the fashion empire, if Olsen sisters' childhood success is an opportunity, their success after adulthood, except for the early strong financial support, comes from the accurate positioning of their brands and the insistence on beauty.
After all, in this society, if you know how to sell real good taste, time will tell you what the right choice is.
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