Fan said: the consumption scorn chain has been pulled up again.
(business model, reprint please note)
Overnight, the old brand of jewellery in the United States was Tiffany. Even the main fan who are IQ negative straight, will talk about the "super" single product Tiffany:
They include home small lighters, photo frame, alarm clock and other western style
It also includes toys such as Yo-yo, poker, table tennis and so on
"Only you can't think of it, there is no one you can't buy," fan master is understanding.
This one, including a thing made meow star people ten face Meng Ring Sterling Silver Mao Xianqiu
And the trembling pure silver nest of the bird star
So how expensive are these interesting things to look like?
The nest on the left of the next figure is about 76000 yuan, and the ball on the right is about 87000 yuan. Yes, you can't see it wrong. Each one is 5 figures. A lot of netizens say: the scorn chain of keeping pets has been pulled up again.
Wang Sicong, who has just bought a cat in Japan, will buy it a Tiffany wool ball?
To hear this, is my Fendi and cheap replica Hermes handbags UK more expensive?
If the yuan wool ball for you today "aidabuli", then the other thousand items, Tiffany minutes will make many people feel "not making friends".
Printed on the Tiffany Logo, with the robins blue packaging, your family disposable cups into a $920 China cup.
The intimate Tiffany also do not want to put them in the cup wall on you, Straw provides 18 carat gold or silver. But if it does not pay
1651~2312 yuan, they won't appear in your cup.
Do you know what I mean?
The same is the gold and silver points there is no stranger to the clip (next time please let the tape eraser, what's to come more fiercely)
On the left side of the silver 1090 yuan bite is also bought, but the right side of the 18 carat gold oversized clip price close to 10 thousand yuan...... And there's always a trench to buy.
Favorite fashion circles for fans of the clip we don't know the first day, Prada, Cartier, 3.1 Phillip Lim have launched a single product ~ clip
3.1 Phillip Lim "Alix" Logo bag clip
With the circle of friends scraper type public ridicule, and even mixed, Tiffany launched a series of single product in the online discussion of high. Fan fan can't help thinking: why does Tiffany bring out these seemingly useless and cheap products? Is it just because "poverty limits our imagination"?
I am a dividing line -- --
No luxury today are worthless"
In the era of consumption upgrading, any seemingly unattractive single product may become a overnight payment. Luxury tycoons are all struggling to bring forth the new to bring forth the new to feed consumers who are more and more difficult to satisfy.
Before Tiffany, Prada, Cartier, replica chanel bags uk and other big names have launched some of the universe - "Wulitou" single product.
Remember that a launch of stock of the Prada clip it robbed (is, Tiffany is not the first person to eat crab)? This sterling silver Prada clip in the electricity price of about 1222 yuan, quietly placed where there is a glamorous and elegant style.
To say it with other clips of different places, probably lies in it (born with Prada Logo), which is the legendary grass root to the difference between rich handsome (needle).
But maybe you guess the beginning did not guess the ending, the real effect of Prada clip, is actually a wallet -- want to let out of money so from a range of children instantly become more perfect?
On the cheap replica chanel handbags UK side, it has made a positive contribution to pet fitness. A wood resin combined with a whirl of darts, let the local tyrants don't have to worry about throwing it out of it, and Gou Goujie won't live.
After all, the wake - up dual C Logo is very high - recognizable, and doesn't have to say 1300 dollars (about 8590 yuan), and it can make a person tremble.
The wayward Herm s, has launched a Home Furnishing product in the trash - platinum package (about 60 thousand yuan). It's a question to think about whether you would like to throw rubbish inside out of a hollowed out design.
And for the benefit of Chinese chowhound replica Louis Vuitton bags uk, has also launched a pair of chopsticks nearly $300. In the view of fan, it was thought to get the new LV handbag with the box.
No Tiffany the earliest to stationery, silver started
Unlike other luxury brands, as early as in 1837, when founder Charles Lewis Tiffany and John Young set up the first store in Broadway 259, New York, Tiffany was a stationery shop.
After that, Tiffany is more famous for silver tableware. In 1851, Tiffany launched 925 silver jewelry, although this is not the first Tiffany, but in this we preferred certification standard purchase of silver, but let Tiffany become the 925 silver "spokesman".
After that, Tiffany has gradually become a jewelry brand, and "marriage" is more than a century of brand concept.
Stationery + silver ornaments, we must know the history of the Tiffany brand, and look at the products it launched today, it is no longer so surprised. The combination of the two is also a kind of insistence and innovation of brand concept.
No consumption upgrade, the There are plenty of people who pay
As a brand born in the US, Tiffany's biggest contribution is to bring European aristocrats' habit of using silverware to the United States, which has become the popular way of Tiffany in the early stage.
No matter in the former European and American upper class society, the persistence of silver ornaments
Or in today's consumption upgrade, the demand for luxury goods is not only rising year by year, but also the demand for category and uniqueness is expanding.
Luxury is not the moon that we can look up to, but it can be the six pence that many people need.
People are willing to spend a lot of money on improving the quality of life at home. All kinds of exquisite things are good consumer products for many consuming people, no matter whether they are bought at home or as gifts.
Jobs's "empty" home, the largest "furniture", is a Tiffany desk lamp.
At least for now, luxury goods are not products for most people. In a sense, luxury is still a result of a small number of people who have enough spending power.
In the breakfast of Tiffany, Audrey Hepburn was so yearning for it. Even if he could not afford it, he would like to engrave his name on the ring and enjoy Tiffany service.
No Tiffany "strong momentum" of the year
Before this year, when other luxury goods were competing for celebrities to become spokesmen and hyped up social media, Tiffany, a wait-and-see attitude, had been a bit stagnant because of its poor performance and sluggish brand.
However, since Reed Krakoff and Vogue Coddington US have been joined in recent years, and the new CEO Alessandro Bogliolo has been reformed this year, the strategy of attracting younger audiences has achieved initial success.
At the time of the recent publication of the brand, CEO also said that the increase in sales came from the increase in jewelry sales rather than the price rise.
Gradually adapting to the gradual rise of social networking and self media, as well as the influence of net red economy, Tiffany has already got a warmer trend and is heading for the trend of net red brand.
Mao Xianqiu, take the price of paper clips brush circle of friends of the explosion case, in fact the product as early as April of this year launched a new round of social networks, but the storm and detonated, is to set off another round of sales campaign.
But a little while ago in New York Tiffany flagship store opened "Blue Box Caf" (blue box Cafe), also let Tiffany become the duly completed network red brand opening day rentouzandong, drink a cup of coffee to queue for hours, many stars, red net to punch......
Selling coffee and tea in addition to Caf, but also displays a lot of Tiffany Home Furnishing series products and silverware, stationery.
As you can see, from the decoration to the tableware and even the door of the store, it has been made into the "representative color" Bluebird blue of Tiffany.
Once, Audrey Hepburn can only stand Tiffany in front of the store to eat Croissant drinking coffee, and now, the classic film and even Tiffany this brand itself has obsession people can sit in the store to eat authentic "Tiffany breakfast", make people think about or very exciting.
See here, you will worry about Tiffany ball of wool and clip sales?
Related labels:
Tiffany
Cartier
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