2017年12月2日星期六

Why can Japanese men look good?

It's not because it looks nice. :)

See the title you are not stormed over to bitch? But we have to talk about the fashion industry in Japan today. If the whole East Asian man has what is called the original style, it is not in Japan. In addition to a strong fashion industry and a large number of well-known designers, the street trend in Tokyo is also a key factor in the formation of Japanese style.

As a result, Tokyo has always been one of the holy sites of the world's fashionable people. A few years ago, "buying clothes to Japan" is still a secret shopping trip that some fashionable men don't want to share with others. Now, this wave operation has become more and more popular. The men found, "only two times a year in Tokyo", can be full of their own wardrobes.

Although the DES GAR like COMME ONS, A Ape and Bathing C UNDERCOVER this kind of fashion brand already famous, but until recent years, outside of the circle of ordinary people gradually see that there are so many pretty small Japanese brands, you can buy so many quality and design clothes.

And do you find out that, if you find a commercial brand everywhere, there seems to be a lot of times more fashionable in Japan, even if it is a commercial brand everywhere? Don't doubt your intuition, because you may happen to be in the legend.

"For japan".

Compared with those of functional clothing design has a long history of the brand the same or more suitable for the European version of the type, "the Japanese special" not only "exclusive" this benefit.

The North Face Purple Label

- the most fashionable functional single -

When I first met "The North Face Purple Label", a lot of people could not help but exclamatory: when is the north face so fashionable?

The target consumer at the start of The North Face is an outdoors enthusiasts, and functional clothing was also in a fashion insulated world at that time. In order to promote short-term sales, in the 80s of last century, The North Face America sold the right to use the brand name to Japan's large group Goldwin to produce outdoor clothing series itself.

The North Face Purple Label 2017 spring and summer series

Fast forward to 2003, after years of The North Face brand sports agent in Japan after installation, Goldwin decided to launch a new branch, and submitted to the nanamica host Yong Ro (Eiichiro Homma) between the The North Face is responsible for the creative design, Purple Label was born.

"Purple Label" with the production in Japan of the advantages of using a popular Japanese modern European tailoring, the The North Face innovation brand, to meet the new millennium in pursuit of people on the street sense low-key clothing, and cleverly integrated into the Gore-Tex and Cool Max and other new technologies in the. Purple Lable not only has a balance between fashion and functionality, but also better than the common The North Face.

From products to pictorial books, "purple" is no doubt a pleasing purpose

The exclusive Japanese branch line, which perfectly combines casual wear and outdoor equipment, soon appeared in the filming of the Japanese journal. It was sold in the shop by small buyers, and became a popular product in recent years' outdoor fashion.

The North Face Purple Label 2017 autumn and winter

Black Label Crestbridge

- more suitable for Asian men's "cheap replica Burberry handbags UK" -

To mark the known character lines and suit the British brand replica Burberry bags uk, from the last century, the beginning of 70s awarded SANYO Japan Chamber of Commerce Group agent, and the Japanese Burberry Blue and Black Label for Label. The former is the main young woman in Japan, while the latter is the "Burberry restriction" made for Japanese men, while the signature elements of Burberry can also be seen in design.

Black Label Crestbridge

cheap replica Burberry handbags UK in 2015 his "logo" agent to recover, but Burberry's "blue" and "black label" has not completely become history, the two line soon merged, as a brand new Crestbridge debut, and the continuation of the series name spread very wide, such as the main class family man "black label" and it was renamed "Black Label Crestbridge".

Black Label Crestbridge 2017 winter series

Even without replica Burberry bags uk's blessings, the essence of the two series has not undergone a qualitative change. Now, by the year in Milan, Paris issued a series of Japanese designer Miwara Yasuhiro (Mihara Yasuhiro) as creative director of the new Black Label Crestbridge, "the British formula style remained orthodox clean" and the Japanese made high-quality design is still the continuation of the "brand X gene Japan British".

More importantly, the price of Black Label is basically less than half of that of cheap replica Burberry handbags UK, for example, the classic men's mid length raincoat is priced at RMB 5000 yuan.

Black Label Crestbridge

Lanvin en Bleu

- the parity edition "noble son" -

In a lot of people, Lanvin man is the image of a thin and expensive boy on the banquet, and the expensive suit makes the ordinary men far away. But in Japan, you can use less than half the price to buy the French brand of various classic items -- Japan special for the exclusive "label" version of Lanvin en Bleu.

Lanvin en Bleu 2017 autumn and winter men's clothes

Than the British brand black label, designed for Japanese consumers to create a "blue label" Lanvin is not known. The concept of Lanvin en Bleu official James "is synonymous with fashion chic", from the album series can be seen in this special branch cut, color, type version also continues the fashion house uninhibited romantic design style, coupled with the Japanese unique fashion aesthetics.

Lanvin en Bleu 2017 autumn and winter men's clothes

Despite the low sense of existence, the price of Lanvin en Bleu is very advantageous, for example, a geometric printed shirt in the new series is priced at 1500 yuan, and the price of the suit coat is over 3000 yuan, which is almost 1/3 of the Lanvin positive price.

Lanvin en Bleu single

Champion Japan

- high quality street single -

In the US, Champion is usually associated with cheap sports shops, but in Japan, it is the pronoun of genuine high street design. Recently, Champion once again become a fashionable T-shirt pullovers and the explosion of new favorites, excellent performance also depends on the Champion Japan.

The iconic elements of Champion

Champion Japan is famous for its large code pullovers, boxy and long sleeved T-shirt, knitting structure to ensure the greatest degree of clothes by reverse softness and weight, make the products reach higher than the general sports brand casual clothing delicate texture. Each season Champion Japan regional lookbook, also published as a general surgeon invited fashion photographer shooting.

Champion Japan 2017 Standard series

Last year, Goldwin sold the business license of Champion to Hanes Brands. From the latest lookbook, the brand didn't seem to be influenced by business intervention. Champion Japan, a branch line that integrates Champion with its own characteristics, integrates itself with the understanding of street and trend, and makes her personal products become the standard of fashionable people quickly.

Champion Japan 2017 Standard series

Stussy X Champion Japan cooperation series

Converse Japan

-

It's quite different from the "CONVERSE" you're familiar with -

There are two kinds of "CONVERSE" in the world: one is Converse in Japan, the other is the other Converse.

Like The North Face, Converse has already sold its business rights in Japan. The most direct difference between the daily and other versions of Converse lies in the control of the details and quality and the high quality of the classic shoe type.

For example, the high-end line that was born in 2008

Converse Addict, creative director of N.Hoolywood's principal iris Daisuke. This branch line is improved on the basis of six and 70s Converse shoes, and each pair is also made with top material and advanced vibram sole.

In 2014, Converse Japan and Mita Sneakers with the Japanese veteran sneaker store hosted by Kunii Eita, launched the same popular high-end engraved line

Timeline series.

Recently, Converse Japan collaborated with the designer Hiromichi Ochiai of the tide brand Facetasm for another dress line:

Converse Tokyo, the logo is the most well-known brand of the star logo, the design theme of this season is "Follow Your Star".

In the series containing Facetasm and Converse elements, the logo of Converse is printed on the large T-shirt. The loose primrose jeans remind people of the golden age that skateboards and pilot jackets used to be popular. In addition to the design and practicality of the future, the price of the Converse Tokyo One line is only a fraction of the Facetasm.

Converse Tokyo One 2017 autumn and winter photo album

"The Japanese special" where they come from?

Franchising has been in the fashion industry for decades. Many brands are large franchisers. They used to sell their names and logo to expand their brand Empire quickly. But compared with the United States and Europe, the Japanese brand production scale is much smaller, so the Japanese special edition can be more free to design experiments, and do not need to cater to the mass market.

Due to exclusive license, the Japanese branch, including Converse Addict and The North Face Purple Label, can not be sold overseas. Love in Japan "special" commodity fans in addition to buy buy buy outside the local area, can also help universal purchasing.

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