Why no one says UNDERCOVER "made in Putian"

It is also interesting to say, in the circle, no matter where a brand is, where there are many fans, there will always be some negative voices.

This is the case with Supreme, WTAPS, Vetements and so on.

It's a good thing to have people to hate people.

However, there will be a special case in it.

Just like the Takahashi shield by Jun Takahashi founded UNDERCOVER, as the circle of "excellent wind assessment" brand of large right from contact with it, almost did not listen to what people said UNDERCOVER is not good, it seems contrary to the popular view with Bo's approach, not try here in UNDERCOVER.

So, is UNDERCOVER really "perfect"?

To be honest, I don't think.

Do not deny that the design of UNDERCOVER given in each quarter as well as the concept of the sense of the product itself is remarkable, but sometimes surprise but always come very suddenly, like a pair of shoes in the 2017 quarter and launched the brand "Brain Washed Generation"...

1. UC shoes like "made in Putian"

As early as January of this year, UNDERCOVER released the brand 2017 Lookbook in the autumn and winter months. At that time, the most amazing single product was the bat shaped backpack on the model.

But at that time, there were some single items that did not appear in the Lookbook. For example, a UNDERCOVER Suede Sneakers evolved from the "Agam shoe" Nike Cortez, which is based on the film "Agam".

This symbolizes the last century culture's legendary 90s running shoes in Gaoqiao Milo here, instead of the original shoes shoes rarely used suede production, and tongue tag and the heel position are changed to UNDERCOVER brand ", in addition, the Nike Swoosh Logo change to a leather fabric made by note.

"If the price is Nike Cortez, 4, 5 times.

When you see this appearance, it is possible that many people think of four words in their mind, that is, "made in Putian"...

2. Giordano also do outdoor function brand?

When it comes to Giordano, what will you think of. Is it the popular upsurge of the year or the "fast fashion" clothing brand that is now discounted?

Seriously, if you think about it, you don't seem to have bought anything from Giordano for many years. The reason is also very simple. Its stuff has little attraction.

However, the recent Giordano brand brand, but let me find the feeling of the year. That's the Lowe alpine Silvermark that it joined with the British outdoor brand Lowe Alpine.

Carefully traced, in fact, as early as 2012, when both sides have cooperation, and cooperation in the joint brand new Lowe Alpine flagship outdoor style for the new brand, led by various functional fabrics with clean cut production, and many interesting details, or let people have the slightest fluctuation ~

In addition, the brand was also mentioned in the November issue of Go Out in the outdoor magazine, which is quite acceptable.

It is fixed.

3. "Ukiyo-e" Converse

I remember in the early days, Tai you once mentioned Hongkong's brand Simple Union, but recently, the brand has noticed news.

The Simple, Union and Hongkong Flying Hawk custom hand-painted studio The Studio launched a cooperation, the two sides to traditional Japanese Ukiyo-e for inspiration, launched a partnership Simple Union x TFHS Converse 1970s "(Ukiyo-e Fu Shihui)".

1970s in the shoe body, respectively, into a Japanese bird and crane "Kanagawa famous paintings in the surf", at the same time, followed by the Japanese sewing also more than 30 years of history goube pattern stitching label, finally with custom painted wooden pattern display box.

Interestingly, connect the box it will form a piece of ink style paintings of the absolute sincerity of the.

"The Union x TFHS Converse customized version of Simple 1970s Ukiyo-e (Fu Shihui) will be selected as 1st Anniversary shops in Shanghai element store Memorial exclusive sale. The big brothers of interest have to pay more attention to element's official WeChat and micro-blog.

Remember the person in charge at the time of element for I have seen the photos, see the official figure, is eager to have.

4. Champion "Artist Series" project

But in front of the Converse, we are familiar with the Champion also recently is a quite worthy of concern is the joint project, the British designer Jody Barton, the French illustrator Jean Jullien and illustrator Yu Nagaba male Japanese parents three people to create a "Artist Series" project.

"From top to bottom are Jody Barton, Jean Jullien and Yu Nagaba male long field

About the plan, the three artists were modeled on the Champion's most basic white Tee, and their Logo and their boxers' printing, smiling face Logo and Have a nice day were also modeled.

Although the overall looks very simple, but very eye-catching.

The three / Tee has landed Champion stores in London yesterday, each limited edition 100.

5. BBC high end line Bee Line new action

Farrell, Williams, Pharrell, Williams and NIGO jointly build Billionaire Boys Club. The brothers must be familiar with it. However, few people know that the brand actually has a high-end branch BEE Line.

This branch, created by Mark McNairy, a designer and a designer, has been very quiet after the restlessness of the year. And in the near future, the brand is a hot nowadays brand Noah host Brendon Babenzien, and invited him to become the next president of the creative director.

Then, Brendon brings a new series called "War and Peace".

The new series of large fonts and patterns as the main design elements, including the flowers presented ARMY words sweater, dotted with the words Love Genius of T-Shirt, Polo color coat and shirt, sweater, retro design elements of a single product.

As a whole, there is still a lot of Brendon Babenzien personal features.

"The series has been in the Billionaire Boys Club flagship store in New York, London, Tokyo stores and online store shelves, the right to go online to shop a glance, at present sufficient volume.

That's the five news of the week.

Regarding the front BEE Line, I believe that after the Brendon Babenzien plus, it will make this branch line highly topic oriented, but on the other hand, the official website's ample volume seems to have slapped me in the face. Then, the development of this branch will be what it will be, only to wait and see.