Jobs's hand almost killed the Swiss watch

The main fan said: Seiko deliberately

(the | black pocket, authorized business scope issued)

Recently, Jobs wore a Seiko auction of about 300000 yuan.

The cover of the Time has become

Is a classic, Jobs wore it with apple first Macintosh photo.

He's on this one

Love Seiko CZK050 quartz watch, comparable to that of a black Lssey Miyake sweater, where the table where.

Why can a Japanese quartz watch into Jobs stuff?

One of the more surprising things to tell you is that, in the past, it was almost impossible to dry up the Swiss mechanical watch.

As we all know, when the watch was made, there was only one:

See time. How good is not important, left is king.

Of course not, of course, globally recognized

The highest standard is the Swiss Neuchatel Neuchatel observatory.

From 1866 onwards, the various brands of watches to go through the race for up to 45 days of abnormal test, and finally ranked according to the accuracy.

Like Patek Philippe, Rolex, OMEGA, after winning the prize to get soft, not only give yourself a free advertising, watch sales is good dream will wake up laughing.

Anyway, in the past few decades, all in front of the Swiss brand. It was not until 1963 that Seiko took a quartz clock (not a watch).

At the beginning of the record in the first year, the extremely brutal, with a small quartz timer project tenth, after several years in a row in 100 away.

See the Japanese players so slag, the Swiss people underestimate the enemy is normal.

But in 1968, the game was a big reversal. Seiko swept the game second, fourth, eighth, and the use or mechanical.

Swiss people get a chrysanthemum chrysanthemum. After all, is on the watch house, where afford to lose the face, so he actually closed all the Observatory's game.

Even the above mentioned position, until second years also lost to all sense of shame to announce.

Seiko look here can not play, and went to the next door to continue to challenge the Swiss Geneva observatory.

But I did not expect that the Geneva astronomical observatory temporarily changed the rules of the game, so that mechanical watches and quartz watches with the same game. This TM is more than playing rogue also rogue.

Beta21

However, this time the face hit more pain. Speaking of this, I have to mention the working principle of quartz watch.

In fact, the timing principle of quartz watch is very simple, quartz crystal exposed to the current will produce predictable vibration, so it's time to be more accurate and reliable than mechanical watches.

In addition to the Swiss CEH electronic watch center of the quartz table Beta21 to get the top 3, the fourth to tenth are all Seiko mechanical watches.

The story of the real comedy development, took place in 1969. Seiko in this year launched a book in the history of the quartz watch:

Seiko Quartz Astron

Please mend the brain to see the Swiss goods expression, used to describe the urine, not at all. Because no one has ever been able to make quartz crystal so small, but it was realized by asians.

Seiko could hide it in the watch, shocked the entire Swiss industry. The point is, it's more than all the tables in the world at that time

More than 100 times more accurate, battery life more than

A year, most of the mechanical watches

250 times.

It has the advantage of rolling sex: when the quasi, durable, the key is cheap.

At the time, can accurately grasp the time than you now to buy a super luxury run.

Seiko 70s

But the birth of the Seiko Quartz Astron has subverted all this: anyone can master the time. This is a devastating blow to the Swiss mechanical watch, insiders will this event called quartz crisis.

Swiss mechanical watches quartz watch is unable to parry this price max, its total global exports in 90%, has dropped to 40%, 30%......

In simple terms, a complete fiasco.

In 70s, Seiko is defeated by the Olympic Games official timepiece proud

OMEGA ended their exclusive 17 Olympic Games used in accounting history.

Even a 007 bond act circle wear Seiko quartz watch appearance. In the 1983 "007: Octopussy", a representative of the Seiko watches sector most black technology.

Later, the Swiss mechanical watch did not die, but fast, thanks

The founder of the Swatch group

Nicholas Hayek man.

The Swiss watch is so expensive today, thanks to his offer. Hayek do

Two very important choices.

First of all, the production of parity table against japan. He developed a kind of quartz table than Japan's 100 parts, only need to be part of the quartz table, greatly reducing the failure rate and tabulation costs 51.

So there is a later parity fashion Swatch.

In the end, Hayek also rapidly change the marketing strategy, to brainwash people to the earth: a mechanical watch is not a simple commodity, it does not need to replace the battery, it pays attention to technology, brands and handed down.

He has acquired OMEGA, Breguet, Blancpain, Longines and other historical heritage watch for mechanical watch, the importance of brand value has greatly exceeded the value of the watch itself.

The same wit Rolex, but also unswervingly take the high-end route.

They don't like the Japanese Seiko CASIO and spell the price, but talking about feelings of history speak speak manual.

The brand will be paved to the most high-end, most of the timeliness of the place - the airport, the target is often out of the celebrities and rich. And fully into the budget to support golf, equestrian, windsurfing, Vienna concerts such high-end consumer sites.

In 90s, the Swiss mechanical watch slowly recovered prosperity, the myth was created.

Just like a classic slogan: the diamond is forever, the same as ever, the Swiss redefine the value of the watch.

Mechanical watch has become a highlight of the identity of the luxury, many people are willing to hit a few seconds to buy a table.

Most people have long been brainwashed, watches the most useless function is to look at the time.

Even if the Japanese quartz table to achieve the error of one hundred and a half seconds, but also reduced to cheap, no sexy tool attributes.

Japan is not only the industry rules table cock, say, Switzerland has been to the control of the big brother.

So why do not want to spit a man want to dream of a Patek Philippe, which is a woman with a dove egg in essence no difference.