Do not think that today finally to Nike, do not worry about the old iron. Today we grilled the brand, that it, Nike this brand really is too big, it's not one or two articles can be finished; secondly, after yesterday's 315 party as a matter of fact, the old iron, I do with heart.
Recently, Nike's PR company to work all night every day, yesterday exposed to sell shoes without air, will have to toss for a while; some time ago signed a little meat Wang Junkai, on the network communication effect is very good, but there is a group of people to sign out, Nike entertainment stars, not so Nike
DD I have seen a lot of these two days of the relevant articles, in general, is consistent with the Nike according to the urine, it must be signed sports stars,
Now turned over to sign entertainment stars, it was forced by other brands do not go, all the way to sing bad, direct shouting - Nike's golden age has passed.
So I would like to turn over and ask, why not sign Nike athletes? Or in other words, if you really want to sign a player, who can Nike sign?
We look at Nike a few years ago, almost hold the top players in most sports, some of the most popular items, you like basketball, Kobe, James, Durant; football C Ronaldo; tennis Federer, Covic...
At the time, these athletes were able to influence the world.
Although they are still in Nike, but you know, age is really a serious problem in the sports world. The Mesozoic players, some did not sign Nike, like harden, like curry. But these people, that really might dominate the stadium in the next occupation career, more and more people come to influence
So look at the young players who have not yet been signed,
You tell me, who else can have the influence of those people? Whether it is CBA or, or superior, or even track and field, after Liu Xiang,
It's really hard to find young athletes who can help Nike re open the young market.
Of course, it may be said that the Nike had not always sign players, there are also many passers-by, ask them to commercials, to convey everyone can participate in the sports spirit of France
That's right,
Nike has always wanted to convey that the movement has nothing to do with identity, and money has nothing to do with who you are, as long as you want to exercise, just do it. Even if it is now signed with Wang Junkai, I believe that Nike also think so.
But the question is, what do we really like, is the movement itself, or the eye of the sports equipment?
In other words I dare not say, just from their own public situation, we often send some sports brands, sports equipment articles; and sometimes send some sport articles, like basketball, skateboarding like ah ah.
The feedback is, for various brands of equipment of the article, you are very interested in talking; but for sport articles, often is not what people see you
And you might argue that many people now enjoy fitness, isn't that a sport? In fact, you know, fitness is a certain social attributes. What do you mean?
In fact, fitness is no longer simply a sport, but the modern life of social tools.
Fitness can be used to send a circle of friends, fitness can be used to show their taste of life, fitness can be used about...
Now we like, I am afraid that is not the movement itself, more shoes, clothing, such as a topic, you can hype sports derivatives.
Now our country really love sports, love with a fierce confrontation movement for young people, may be less so
I can't help but sigh:
Where is the blood of young Chinese people?!
All right... Please allow me to make an intermittent disease: but in such a big environment, if you want to simply rely on the spirit of moving people, may not be so realistic.
So you see, now there is no suitable athletes can sign, and no good sports atmosphere, that Nike want to open 00, or even after the young market, but also how to do it? We sign a small meat.
In fact, the signing of small meat is not what the news is now,
And think about it, it may be a more rational choice.
You look at the sports products, in fact, boys are still relatively easy to be interested in, it is difficult to move the little girl, really need to spend effort to fight for consumers, but also girls. And Wang Junkai fans, but the main force of the girls.
The same thing happened in other brands, such as BURBERRY before signing Wu Yifan, even the show let Wu Yifan walk in the front. Just want to through Wu Yifan among the young woman's influence, to open the market so young
What have Luhan hand in hand SUPREME replica Louis Vuitton bags puma ah, ah like,
Is not to do the business of young people, you can understand.
Anyway, now a small meat signed signed, no matter how many people look bad, but also the rice to cook mature rice, then Nike will be how to save now bad situation? May we come up with a bold idea, if I am Nike, want to restore the current situation, how would I do?
Everyone keep quiet, I want to start dnunbing.
I think I should find a way to get the young people interested in the sport itself.
What to do the game, the construction of the stadium and so on, has been unable to meet the appetite of the children now, engage in large! Now not all popular movie, right, Nike also want to make movies! A film about sports.
Under the sponsorship of the athletes to run again, all the people on the street, even if it is a passerby, have to be a Nike. You see our country's sports movies are really rare... Before Jay Chou's "jam", the story that can pull the fire up, I Nike if you invest in a sports movie, you can certainly sell
As long as the young people on the enthusiasm of the fire ignited, but also afraid that people do not buy me things?
Of course, if the film does not do this thing Nike, then a few years, and so I refused to have the basic money, I came to pay for! Shoot a really good-looking, domestic sports movies, starring Dick and Wang Sicong, Mimi sauce is a female, to affect more young people!
Uh, but you see the movie as you need money, give me some of it, many littles make a mickle. give me a chance, a movie dream come round you
Good good, I know that you should pull down the curse...
Said back to the Nike thing, before saying that he signed Wang Junkai's situation, what is not the golden age is over, and that's that, I really do not want to comment.
But yesterday the 315 exposure, as Nike Dan king of the user, the old iron I really is deep heart. There is no air cushion shoes sold you
You are selling 1499 pieces of air cushion shoes ah big brother, there is no air cushion? Do you think you are selling wife cake, Fish-Flavored Shredded Pork?
No matter what the reason, to do such a thing to go too far, and then the solution is so pit father. This thing out, I look at their own shoes that a few pairs of Nike, there is always a little worried. Not every pair of Nike sneakers, as long as it is not visible air cushion, it is cut open to see it...
Hey, what can I say, I hope Nike PR, can survive so.
Well, today, we're talking about Nike. If you have anything to say about the recent events, please go to the comments area and leave me a message
Finally, you tell me about Nike
Don't give me the money
He needs a lot of money lately
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