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A few days ago, I saw some interesting data. These data are recorded over the past 50 years, the annual changes in the price of luxury watches and inflation in the world (in dollars). With these data, I would like to share with you an interesting question, why luxury watches prices are getting higher and higher? How many watches can the world people earn per year? Is this figure increased or decreased compared to the past?
Ford in 80s third generation Mustang (on) and Ford cash Mustang (down)
I know that almost all men who like watches are often interested in cars, so let's take a car as an example. In 1984, the price of a Ford Mustang is $7088, if the purchasing power of $7088 in 1984 to the present, equivalent to $16444. Now the price of a Ford Mustang is $32000. So we can see that the Mustang is now 2 times the price of the Mustang in 1984, and even more interesting is that now the price of the Mustang is V6, while the past Mustang is V8. Less two cylinders, but the price becomes 2 times. Everyone knows the muscle condition and so, we see what happens in the watch.
Again, let's look at some data. In 1957 the first generation Rolex calendar no sub was born, this watch in 1957 sales price of only $150. Then, the price of Rolex calendar drowner from 1957 to now, all the way up (I say several price nodes) to 1980, the price is $1000, $2000 in 1992, $3000 in 2000 and 2008 exceeded $5000, $6000, 2010 to 2014 is $7500. Prices are getting higher and higher, and some friends will definitely say that inflation is now. So let's take a look at inflation from 1957 to 2014. In 1957 the sub price is $150, the $150 in 2014 to the purchasing power of the equivalent of $1265. 2014 calendar Kelpie price is $7500, for $1265, is already 6 times. That is to say, the sub price doubled 6 times.
The first generation Rolex submariner (left) and Rolex cash no calendar Kelpie (right)
Rolex calendar from 1957 to 2014 drowner increase curve price (black), and since 1957 the monetary inflation curve.
In the sub, I want to share with another set of data I see, is a steel shell Daytona. I still come up with some price node. Rolex Di pass was launched in 1964, the price came to $2000 in 1992, reaching $4000 in 2006, reaching $8000 in 1988 to $11250 in 2012. Prices are rising all the way. Similarly, the price of $11250 in 2012, is the price of steel in 1973, the purchasing power of 6 times.
Here's an interesting statistic. In the past 50 years, the American people a year of income (average income) can buy a few Hymenocallis, can buy a few Di steel (because the statistics are Americans do, not suitable for our domestic situation, for reference only, the number of four to five homes in the integer). The first is no calendar kelpy. In 1957, the average income of the American people can buy only 11 years, lost 75 years from 1970 to 1992, only 14 can buy to buy 10, 2008 to 2012 are 6 to 7. In the case of the steel shell Di get, 1964 can buy 10, in 1988 can buy 7, in the year of 2000 can buy 5, to the 2008 and later, the basic can buy only 4.
From the beginning of 1957, the American people a year of income (average income) can buy a few red bar Hymenocallis, figures that can buy watches the number, note that the numbers on the histograms is accurate to 3 decimal places, for example 11.094.
From the beginning of 1957, the American people a year of income (average income) can buy a few Daytona, red bar number, which can buy watches number, note that the numbers on the histograms is accurate to 3 decimal places, for example 10.174.
The above data, facts have been placed here. For whatever reason, luxury watches are ever more expensive, which is an indisputable fact. Here we take a look at the luxury watches why the price will be higher and higher.
The first reason is inflation, but we also see that inflation has an impact on the price of watches, but only partly. Some people through different calculation methods (including the consumer price index, skilled workers wages etc.), forget about the 1957 price of only $360 Rolex DATE JUST gold in 2012 should be worth. The final price is calculated from $2980 to $6760, but in the past 2012 years the price of gold DATE JUST is $10900. Compared to the calculated $2980 to $6760, the price of watches can be seen up 1.6 times to 3.6 times.
So there are other reasons for the rising prices of watches. For this issue, different people have different views, I think in a variety of reasons, the first point is the added value of the watch is getting higher and higher, resulting in a substantial increase in the price of luxury watches. Let's start with an example of a car. Although the car is becoming smaller and smaller, but the configuration of the car is getting higher and higher. More and more electronic equipment, engine cylinder less, but with the turbine, mixing, engine technology is more and more complex, more and more high level of vehicle safety, involving more and more technology. Also, now Rolex 114060 series 31 calendar movement is more complex than the use of drowner oyster perpetual movement initially Kelpie too much, too many high technology content. A table of symbols representing the technical characteristics of the diving table has also been turned into a ceramic ring from the aluminum ring, plus a platinum character. Now the size of the watch is also getting bigger, the metal used in a watch is more expensive. Visible, the watch itself to enhance the technical content of the upgrade is the main reason for the increasingly expensive price. Rolex Kelpie is a very typical example, we see from the above data, the sub has gone from a "tool" (tool table) completely turned into a "luxury" (luxury watches).
The first generation Rolex oyster perpetual movement, pay attention to automatic and no assembly is located at the core.
In the sale of the 3135 movement kelpy. 3135 clocks and watches is one of the most famous movement.
The next thing I agree with is the investment in watch brands. Because now luxury watches technology, process configuration is getting higher and higher, which led to the brand to increase the production of table plants, process equipment, investment in the construction of more plants. In contrast, as well as investment in stores and boutiques. At present, for the construction of new table factory, new boutique, will certainly be more than investment any period in the past, a lot of these costs are allocated to each sales of watches, let the price of the watch to further improve.
Next is the consideration of the sales level. Although the price of some luxury watches will sometimes be slightly reduced by 5%, but the overall trend is increasingly expensive watches. Just like replica Louis Vuitton handbags prices rise every year, and never discount. If the price of the watch is the price, 60 thousand yuan wages now assume 114060 Kelpie sudden price dropped to 40 thousand yuan, so before buying the drowner people will be angry. The value of the watch brand will shrink. In addition, the watch is a kind of luxury decoration, since it is a luxury decoration, a lot of people will hold "investment" mentality to buy watches, want to see their purchase price watch brand is more and more high, this "demand" also requires the watch brand must be in the big trend, to watch the fare.
Rolex new ceramic ring 116500
OMEGA super dark side of the moon
Although not everyone will agree, but I also think, watches or bags, or, as long as I see love, regardless of the primary market or the secondary market two, as long as the price is acceptable, then you can buy. Wait only to higher prices (excluding those often sale clearance, the brand value is not a strong brand, so buy a table to buy the package please pay attention to the distinction between). The price is inevitable, the new Rolex ceramic ring Daytona 116500 price than the previous generation of Daytona you thousands of dollars; OMEGA super dark side of the moon than before any non noble metal super expensive. Because they are real "luxury jewelry". More and more cheap things, not called "luxury jewelry".
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