2017年3月12日星期日

Jingan women's Guide: identity, desire and cruel time

We gave the "Tokyo woman" of finished grilled inside several has forced brands, the fans have a message to let the background to write the deep North of Guangzhou male / female pokedex. Today, "Mr." demeanor to recommend an article from DT finance this article, by way of big data depict life in Shanghai Jingan District (Jingan District is a district of Shanghai, a symbol of the white Formica is also known as a barometer of the domestic high-end consumer) this group of women's way of life. In the eyes of one thousand individuals have a thousand Hamlett, and every one in the big city of the people working hard, but how many people can find actress Aya resonance.

Source: DT Finance (ID:DTcaijing)

The |: Li Yulin liyulin@dtcj.com

Figure | Zou Lei Zhu Hanyu

"Gentleman weekly" has been authorized reprint

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Read "Tokyo woman" pokedex, Mr. DT personally a Jingan woman "routine" of, let you feel Shanghai in this materialistic city, and in the depths of the bustling women's struggle. I wish you all a happy holiday

The man: they are located in the bustling Jingan silk

The recent drama "Tokyo woman" of the fire, since the media has opened all the Amway model.

In this play, actress Aya in metropolitan Tokyo to work hard, ideal and reality, the emotion of her experience and desire, in the home also caused a lot of sympathy.

After all, in the north of Guangzhou and other big city life, too many of these women like ling.

In the Shanghai core area of Jingan District DT Jun, can see countless Ling in the bustling Nanjing West Road every day, some of them struggling to high heels on a face some jerky, hand bags cross swagger......

Booking on the restaurant, do agents boyfriend, meaningful work. Roppongi Hills, Dongbao cinema movie, two night trip to Hakone, Harry Winsto's wedding ring, happy marriage, successful life necessities.

- "Tokyo woman of" EP01

For a place name, which is also a yearning for a successful woman in Jingan.

In the office here in Jingan, but also life of countless 20, 30 and 40 year old Ling, are you one of them? Or are they by your side?

Today, Mr. DT through the consumption of large data to describe this piece of "Jingan woman Tujian", explore their self driven and value pursuit of the growth in material.

We extracted the first peak "Ali 2017 online shopping time, special purchases for the Spring Festival Festival" Taobao Tmall transaction data to see, Jingan is the main consumption of women women aged 28-37, in addition to the population base is large, compared to this age and just entering the workplace girl, also has a strong purchasing power.

According to the academic level, nearly 90% of the turnover of Jingan by the undergraduate or higher degree of female contribution, if from a professional point of view, it is more than 80% of the purchasing power from the company staff. In the fierce competition for talent in Shanghai, Jingan office in the survival of the girl, who can not have a decent diploma around it?

The above is the "Jingan woman", I am afraid the most basic.

Man time cruel: 30 year old Jingan woman's life differences

Close to 30 of the women have been caught in a bottleneck, looking back along the way, is on an oil rush, or change the direction of re starting.

- "Tokyo woman of" EP05

And you look clear, inner life and death struggle of the woman in Jingan, approached 30 year old Ling is running on the road to the Ginza GUCCI interview, she did not even trouble on the accelerator to go forward.

In the workplace, age is more valuable for women. Compared to the consumption structure of women of all ages, you can also feel the time to the Jingan women's thrust:

20, 30, age of 40...... With the growth of the age, the amount of food and household goods in Jingan women's consumption structure gradually increased, while the opposite, to raise their own beauty jewelry and clothing accounted for the amount of decline.

Women in Jingan have moved their attention away from their families to the smallest social organization. Tokyo or Jingan, the life of a woman probably so.

And from the consumption preferences of women of all ages, this kind of life was pushed to the front of the time is more obvious in Jingan.

20 years old, delicate makeup and sexy dress is every young woman in Jingan social. Every Valentine's day, Christmas Eve, you can see the glittering Nanjing West Road high heels on their arm mates and passers-by rub shoulders, his face filled with a charming smile is like a declaration of victory in life.

Actress Aya in the 30 years old birthday had suddenly found the play and their own female friends, you are a mother. As a 30 year old woman from Tokyo, and compared to the new season of perfume, age of Jingan women are more willing to take attention to choose best for baby milk powder, diapers and baby clothes.

At the age of 40, then look back, life is also another ukiyoe. After a failed marriage Aya began to find the independent liberal age woman in Jingan also began to care more about their health and life of the rich, trying to find yourself in the process.

And life to a 50 year old woman from Jingan, fuck heart Sun Zhiyu, they continued the elegant life -- health, fitness, photography and pets are living their keywords.

Man: you've been chasing the identity of Jel Robuchon?

Women want to be the same as others, so we can grow together.

- "Tokyo woman of" EP03

When Ling and other girl want to have the same toys, she hopes to grow up like other women, at the age of thirty in Tokyo Joel square ebusu garden Robuchon Restaurant (well-known Michelin Samsung French restaurant) is said to date, this can prove to be a good woman.

(image: BiliBili video screenshot)

Whether it is Joel Robuchon or replica chanel online, Tokyo women and women in Jingan are pursuing, nothing more than these logo symbol of class and lifestyle, which is also an important part of their dreams.

With the down to earth Korean skincare with FOREO face wash delicate instrument, carrying a Chanel or replica Louis Vuitton handbags, on the AIR JORDAN mix to go out, this is the 20 year old woman in Jingan. They are young and energetic and ready to go abroad for vacation with Nikon and GoPro.

And when the young capital no longer, a 30 year old Jingan woman on the dresser quietly became the flagship brand skin care anti aging POLA, at the same time, most Home Furnishing appliance brands like Dyson has become an important label in their pursuit of quality of life.

After the age of 40 Jingan women, in the pursuit of quality and comfort on the road to go far.

They will prefer to have cooperation with JIMMY CHOO high-end Amoy brand bug and light luxury brand down jacket MONCLER, while hunting this young girl Feng Jue card unheard of mink coat brand, appear in their field of vision.

Man: end of Jingan women's desire and move on

Insatiable, greedy women. Only the envy as a taste of life to taste, can be regarded as a real urban woman. Come on, take it one step at a time, because there's a lot to be desired.

- "Tokyo woman of" EP11

The 29 year old Ling said in an interview, the first time the mother wearing replica chanel handbags suits, then only a Chanel brand.

Perhaps Aya told a hypocritical lies, but it is possible that the many Jingan women's voices. Every day in the plaza near them, in the face of bright but difficult life, how would not want to have an expensive luxury body, how will not want to life the way forward?

Spend one or two months salary to buy a coveted brand package, how much is the girl to work overtime after left to their own comfort. Across the picture below, you can feel almost all of the red name brand bags, have been firmly remembered by the Jingan woman.

As a twenty or thirty year old woman to buy the highest turnover brand handbags, replica Louis Vuitton handbags almost on the basic models of Jingan woman "".

The rest of the difference is that the more than and 20 year old Jingan woman can accept CHARLES KEITH such a cheap brand, at the age of 30 is the entry-level luxury light.

But after the 40 year old woman in Jingan, in addition to the purchase of GUCCI PRADA, such a big package, but also willing to try like aspinal London or of PLAYNOMORE this small bag.

In addition to buy bags, women are most willing to spend money to maintain their own face.

In Jingan, SKII is almost loved by women of all ages in Jingan. If the difference, from South Korea to Po Laiya, Guerlain luxury skincare brand whoo, from Innisfree, CHCEDO POLA, CPB, and then to the circle of love all lady and SUQQU, 20, 30, 40 years old Jingan women's skin care brand advanced road, along with life to rise, Jingwei clear.

In addition to the upgrading of the brand, advanced 20, 30, 40 years old woman in Jingan, but also in the different types of consumer products of the same brand of advanced.

Take a Ling favorite luxury brands, 20 year old Jingan woman love to buy the brand perfume, a 30 year old woman love to buy is the brand bag.

Although want to do this brand, but has in the bag before they have to accept you only have a bottle of perfume in reality.

It is precisely because of this desire, because of the side has been the bag of 30 year old colleagues feel jealous, Tokyo women or women in Jingan will work harder to pay.

Yes, imagine all the desires are derived from the "I could be her", you may be the envy of the Jingan women's life, but every age woman in Jingan also has its own jealousy and desire, these forces also push you forward in a way.

"The end of the" Tokyo woman, when everyone thought Ling should accept the 40 year old fate when she was in the last scene in the re release of his own greed. But, as a result, her life will continue to move forward.

Today, the story of the Jingan woman, not just buy buy buy.

Through consumption data, DT you really feel the 20 year old Jingan woman's dress to pursue their own feelings, work hard to win recognition of happiness, 30 years old when they enter into marriage and children happiness, and after 40 years of life after the blessings of liberty to regain stability......

These, perhaps "Tokyo woman" and in the life of Aya echoes.

Finally, the DT Jun Ling friend Youxi this phrase to fight in Jingan, Lujiazui, each woman woman after woman factory village...... I wish you a happy holiday!

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