A review of 12 years of Muji advertising

MUJI was born in 1980, Mr. Wang Qing two and the designer Tanaka a light exchange of ideas. "Even in simple adhering to venture on luxury" concept, now Muji has gradually evolved into a huge symbolic inclusive, from a spoon to Home Furnishing house, Muji has penetrated into all aspects of life.

From the beginning of 2001, Muji began to cooperate with the reputation of the original research. As an art director of Muji, he was responsible for the development of advertising, including advertising and publicity.

Nothingness

All the complicated, messy, colourful things

To be placed in an eternal starting point to re-examine

And this is the visual impression conveyed by Muji advertising

By original research Zai

Founded in 1980 to now, after more than 30 years, in the modern society into the twenty-first Century, Muji and what kind of way to explain that he has been keeping up with the times, even more advanced. Since 2003, in the beginning of the publication of information in the form of a number of related statements, so that we better understand Muji views and thinking.

There are four parts of Muji advertising

Namely

In newspapers, magazines, movie posters

Poster, newspaper

Two thousand and three

Newspaper, horizon Mongolia

MUJI theme, the size of the earth

MUJI from different regions and different cultures to find inspiration, combined with the appropriate materials and methods, as well as the pursuit of the most suitable type, the essence of the charm of the material presented to the user. The Muji way of thinking, with the expansion of the world to get a lot of resonance, more people not only recognized, and will choose to buy their goods.

The newspaper, "the horizon" in Uyuni

Poster, horizon

Two thousand and four

Newspaper, "home" Africa

The theme, Muji home

How can we live well? Try to make this basic question. And then free to imagine where they live. MUJI proposes several proposals for living. One of them is the "editing" way of thinking. The space of life is not determined by the style of architecture. Should be the accumulation of daily life, the gradual formation of the living space is the state of nature.

A small village called Deli in the mountains of northern Cameroon

Poster, "home"

Two thousand and five

Newspaper, "teahouse" Japan

Japan's national treasure, according to the temple of the East Hall of seeking "Tongren"

Poster, tea room

Two thousand and six

Newspaper, "natural"

Naturally, the theme

The back of the chair and the head of the bed design to become the same tilt angle, from a distance, will see two items of oblique line consistent. When looking for creative ideas that are not deliberately contrived, the same slope of the "back" is naturally produced.

Please imagine the bedroom in the bed beside the chair looks like, not what is special, but it is rather ordinary. Furniture at the front of the sleek and delicate shape, coupled with the echo of the back line, that can produce a comfortable and harmonious life. MUJI is the focus of attention on the side of such a routine.

MUJI bed and chair

Poster, "natural"

Two thousand and seven

Newspaper, "the topic of home"

In a conversation topic

No one can tell us how to create a home. Removal of all structures, such as bed or wall, makes it necessary to return to zero. But it is true that they have their own ideas about life.

Change a bed, change the material of the wall, judge the quality of lighting. Select the kitchen in line with the needs of life, to confirm whether the use of tap water. A chair or a towel can make a comfortable living environment closer to their own lives. MUJI considers a reasonable way of living, and helps you organize your content freely.

Posters, "home talk"

Two thousand and eight

Newspaper, "a more intimate existence"

In the presence of a more intimate theme

MUJI is not just a collection of goods. But for every corner of life to think carefully. What we think is really important, should be presented in a simple and intimate way. It is precisely because of the fierce competition in the world, it should be careful, intimate.

Poster, "heart"

Two thousand and nine

Newspaper, "like water"

The theme, like water

MUJI with water ". Water is steady, indispensable, always in people's side, providing rest and moisture. The world is shrouded in a downturn in economic topics, in this case we are more willing to carefully examine the basic of everything, I hope to be able to accompany more people around. I hope you relax slowly, do not panic, Muji always like water, cheer for your life.

Two thousand and ten

Newspaper, "return to the origin and think about the future"

The theme, return to the origin of thinking of the future

MUJI is as good as cleaning. All of the photos are basically fixed products of Muji, creating the ultimate minimalist form through continuous improvement. Each change is not large, but after many years of efforts, the accumulation of "basic", "universal" deep foundation. Return to the origin and think about the future. "As a motto, the future of the pursuit of good looks, are expected to be able to think with each customer to create.

Two thousand and twelve

Posters, warm world

The theme in the warm world

In the global pursuit of the same era of the same, Muji is considering the rest of the world will continue to live the traditional life of the future. As far as possible to move to the origin of the material, respect the local nature and production methods to obtain raw materials. But Muji again without the use of staining, with the original hair color of Alpaca to produce products, although the number is very limited, but retaining the original state of precious alpaca.

Two thousand and fourteen

Of course, posters, "natural Muji"

Of course, the theme of nature, and no India

"Nature, of course, no print. "Is the theme of Muji's advertising in 1983. In order to let the women of all ages, can be made of natural material in high quality, comfortable wearing feeling basic clothing, Muji also will continue to develop life, clothes, food and life in the future, all the goods, to the life of different ages and cultural backgrounds. Each proposal reasonable ".