Massimo to focus on personal brand MSGM

EMILIO PUCCI officially announced the creative director Massimo Giorgetti left, designer and brand of a two-year contract expires, the two sides decided not to renew the peaceful break, Giorgetti this month will leave, he will be in the spring of 2018 series of EMILIO PUCCI's last works, but this series is not open to the public lookbook.

In 2015, Giorgetti officially entered the EMILIO PUCCI, the first series is the spring of 2016, in September of that year the spring 2016 Milan fashion week in EMILIO PUCCI Giorgetti gave his T debut, to the underwater world of this series inspired quite good reputation. Now everyone is integration for street style and high fashion has a It is often seen. back two years ago, but the combination of early attempts, regarded as a luxury fashion house and street style young designers partner who.

EMILIO PUCCI 2016 spring and summer series

Gorgeous color printing is a sign style EMILIO PUCCI, the brand attracted Giorgetti is hoping that he can make Bohemia style printing design is more cool and more young people prefer to vote. After the designer to do quite well, play fabric innovation, each season has a new style of fabric to make people shine. The inheritance of the brand gene patterns, Giorgetti design tends to abstract, with bold personality is quite eye-catching color. In profile, the elegant dress each season is the lack of brand signature style, but at the same time the Giorgetti side is endowed with more theatrical style, on the other side of the street into the skirt sweater, sweater, coat fan shape very chic.

EMILIO PUCCI 2017 autumn and winter series

EMILIO PUCCI 2016 autumn and winter series

EMILIO PUCCI served as creative director at the same time, personal brand is made full of sound and colour. Designers in 2009 founded the MSGM, the design style of the street, currently has two men's and women's production line. In some fashion brands in Italy in the future, MSGM is expected in a young Italy brand. The country also has a very good popularity, the most simple way is to see that its influence not only by purchasing a treasure. Welcome, can also be seen in the many red shop with MSGM logo sweater, t-shirt.

MSGM 2017

MSGM 2017 men

The Giorgetti did not renew the contract with EMILIO PUCCI, the designer himself said that to a large extent, is due to the desire to focus on personal brand operations. Although in the old fashion house can enhance the designer's own visibility, but for MSGM, to deal with the current designer brand more and more, the problem of homogenization of the increasingly serious situation seems to be more urgent. Jonathan Saunders, Sibling was once very optimistic about the designer brands have been forced to shut down, but also illustrates the fierce competition in the industry.

Massimo Giorgetti currently serves as a personal brand of CEO and creative director, operational and design burden on their shoulders. MSGM has laid a very good foundation, is regarded as the future strength of the fashion industry in Italy, Girogetti wholeheartedly on the individual brand, it is not difficult to understand the rational choice.

Future trends in Massimo Giorgetti seems to have become clear, the short term should focus on individual brands. The other side of the new creative director EMILIO PUCCI candidates are still in the fog, Giorgetti's predecessor, including Christian Lacroix, Peter Dundas et al, the overall style is quite gorgeous warm. In view of the contract should be PUCCI EMILIO broke the peace, for the next creative director arrangement prepared, not surprisingly, in September 2018 fashion week will be able to see a new EMILIO PUCCI.

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