2017年4月7日星期五

You once hated the big logo, a full return

Luxury just entered the Chinese market, a lot of people will choose to buy luxury psychology, is to use the brand's logo to highlight their identity and status.

But in recent years, Chinese luxury consumer group concept began to change, rely on the logo to show the consumer psychology slowly faded, more and more consumers want to choose a more low-key, more texture of luxury, to reflect their own tastes and fashion sense. So, many big names have started to logo process. Lattice, metal rivets and weaving and other more design sense of the recessive logo gradually replaced the obvious letter logo.

Bottega Veneta Intrecciato classic braid and replica Fendi handbags Pequin vertical stripes

However, fashion and trend is actually a huge cycle. 2016 Alessandro Michele served as creative director of replica Gucci handbags since the re opening of iconic metal logo, all of a sudden the fire up. This wave of Gucci driven by the rapid spread of logo fashion in the fashion industry, many brands have launched their new logo design.

Big logo after a few years of silence and then broke out again, a high-profile return, not only to return, but also to wear a large logo in various parts of the body seems to have become a trend. Logo design not only appear in the bag, shoes and clothes, on the belt, seams, heel, and even in the ear, neck, fingers, feet on the neck are everywhere!

GUCCI

A lot of people before the impression of replica Gucci bags is mostly Gucci double G mutual buckle logo, Gucci double G mutual buckle logo was born in the mid 60s, from the name of the founder of the brand Guccio Gucci initials.

Alessandro Michele on as the creative director, in this double G designs on the re creation of many, with a more youthful style, this has let many people no longer love pattern again revitalized.

On the left is the previous double G canvas bag, on the right is the re creation of the design

In addition, Alessandro Michele also double G into a parallel sort of design, adding to the design of the bag, to create a new GG Marmont series. The huge double G logo, a little old sense of brass metal buckle, with a high concentration of color color bag together have a gorgeous and domineering feeling, whether in the T stage of the details of the plan to capture or magazine charts are people wants to see a few eye.

In addition to the double G design, replica Gucci bags's letter logo is also used in a number of new generation of design, and many of them very popular single product. Gucci 2017 holiday series launched and short sleeved hoodies, above logo design is very Vintage feeling, simple or complex collocation skirt looks very fashionable jeans.

Chiara recently wore the latest replica Gucci online short sleeve

There is a need to mention the logo single product, that is, replica Gucci handbags's dual G belt, especially the super wide style, has become a decorative effect from a simple single product accessories!

Gucci peak in terms of logo, is launched in the spring and summer of 2016 Gucci Ghost series. Graffiti artist Trevor Andrew from New York Broolyn weekdays Gucci graffiti, Instagram has received much attention and praise, Alessandro Michele simply and he launched a whole series of cooperation. The success of this cooperation, but also to the Gucci logo culture to the highest peak.

LOUIS VUITTON

Speaking of logo, we have to mention the most well-known luxury brand Louis Vuitton. It can be said that the first is the Louis Vuitton Monogram pattern that Chinese recognize and begin to understand the luxury.

Louis Vuitton is not only the pattern of old brown this one, still innovative.

Obsidian series black and red pattern and Supreme presbyopia presbyopia cooperation series to find everything fresh and new feeling

Louis Vuitton family also very young Lock Me bags and Twist series are used in the design of the new logo as the button does not reduce brand recognition, but also very young, fashionable, once captured many young girl's heart.

Twist series of that name, because it can actually be button letters "twist", as long as a turn, originally presented the letter "LV" logo becomes a V! This is also the way the package open and close, when the L and V coincide, the bag has been unlocked!

TOD'S

A lot of people are aware of Tod's's peas shoes, but may not know the source of the name Tod's. Tod's, formerly known as the "J.P. Tod's", the name is not the name of the founder or nickname, but Della founder Diego Valle in a word through Boston phone book to see, feel the pronunciation of this word in any language are very nice, but a little traditional English accent, easy to have with the British aristocracy Lenovo so, choose the word as a brand name.

A few years later, "J.P." two letters were removed, and now we are more familiar with the Tod's. In line with this name, Tod's's brand logo drew two images of the lion, a more royal aristocratic feeling.

Tod's design has been relatively low-key, Tod's design is not common in the obvious logo design, until the launch of the dual T package. Double T Tod's package first appearance, can be traced back to the spring / summer 2016 Milan show, this bag is ingenious only two letters T overlapping style is made of switch cover buckle, collocation when wide straps of the fire season, very exciting!

Tod's double T logo design not only for the brand to establish a symbolic design, but also to increase the highlights and fashion. It can be said that the birth of the double T package for the classic Italy brand to find a new breakthrough point, so that Tod's instantly become young!

Double T design loafer but also very good, the logo design is not abrupt, relatively simple temperament, although very iconic, but when worn on the feet and not feel what is the brand of logo, is also a kind of decoration.

Tod 's the latest launch of the Sella in this package is actually hidden logo oh! It uses the Tod's is best at the oil side and suture technology, the body is divided into several different blocks, showing a large Tod's on behalf of the T shape design.

CHRISTIAN DIOR

In everybody's impression, Dior is most classical design representative in the bag, is probably Tengge lines, CD abbreviation, Dior alphabet pendant and all kinds of flowers pattern.

In fact, Dior John in the Galliano period, as the Monogram series, are all "Dior" pattern, the Dior Monogram lines later in the secondary market is also quite popular, many trendsetter will hold a little feeling of the old old Dior pattern of antique street style fashion bag collocation.

This pattern in the Dior 2016 autumn and winter that season was introduced again, and the use of three-dimensional velvet trim, more advanced than the previous design, used in the relatively large Diorama, very elegant senior.

Dior's new designer Maria Grazia Chiuri took office, Dior also increased a lot of logo exposed design. It's a lot like the new season Dior is about personality and female energy, there's a kind of cry like the world, that's what Dior means.

Dior the new spring and summer 2017 is divided into 4 series, namely J'adior, Dio (R) volution,

Fencing and Divination. What they have in common is that they put the word "DIOR" into the design of many single items.

One of the popular J'adior series, there is no intention to cover up the meaning of logo. The word J'adior comes from the French "J" adore, "I love", is the name of Dior's most famous perfume. This season, whether it is bags, shoes, or a variety of accessories, can see the old metal texture of the logo. This is a retro and cool design is also Maria to convey to the women to love the concept of life.

Black and white J'adior and Christian Dior Monogram also appears in the heel strap, shoulder strap and Xian skirt belt, quickly attracted everyone's attention. Especially the ribbon design and the cat, has global buying stock.

It also shows that not only designers now again love back to the logo design, many consumers have gradually begun to accept, even to fall in love with the design of logo exposed, after all, logo is a very important part of brand culture.

BALENCIAGA

Balenciaga1919 has been established for nearly 100 years of history, and its logo is also a step by step change. The beginning of the two axis of the capital letter B in the middle of the middle of the old slash of the three logo, now looks particularly serious.

Balenciaga has always liked to use the capital letter B as the main decoration of logo, such as these vintage bags on the brand logo are two capital letters b back to back, there seems to be like a butterfly pattern?

Balenciaga is the most iconic package is a motorcycle package, is a complete package does not rely on logo. But the locomotive package after every year the Balenciaga will launch several new bag of the bag of the canvas bag body style, is the first black and white stitching, very simple fashion, is in line with the popular street style.

The design of Balenciaga directly to the letter on the single product gradually became popular, now popular Balenciaga shoes have conspicuous socks Balenciaga letters, there are also popular small hat, no what special design, but a simple and quiet Balenciga logo seems to be just to meet the tide of people want to cool well.

GIVENCHY

Givenchy was founded in 1952, has been known for high-end custom fashion and accessories. The iconic logo brand is 4 letter "G" deformation group and bold G IV ENCHY words, Givenchy 4G logo representing classical (Genteel), elegant and pleasant (Grace) (Gaiety) and Givenchy personal charm, these are also the brand from the beginning has been adhering to the founder of the spirit of the brand. Although designers are constantly upgrading, but the spirit of eternal 4G.

Givenchy logo used to be used in the design of the Givenchy bag, including the classic Nightingale packet handle on the 4G logo. But the logo is not used now.

However, the new season of Givenchy, the use of a large number of "Givenchy Paris", from the bag to the clothes to the shoes with such a black and white design.

Including the new Pandora Box also added the word to the design of the thick shoulder strap, the back is very young, with a rebellious cool.

2017 fire Givenchy printing sports package directly with the brand logo as decoration, the logo design.

FENDI

Fendi has been licensed for nearly a hundred years, is the Fendi couple founded in 1925 in Italy, Rome, was originally a leather fur shop. In 1962, Karl Lagerfeld joined Fendi Lafayette, will also be the classic double F logo into Fendi, after Chanel logo, Gucci double C double G logo, one of the most well known double letters logo.

Fendi's double F logo comes from the word "Fun Fur", meaning "fun fur" in China, which is the most proud of Fendi's design. However, the double F design is not the most used in fur design, is more used in the bag above, it is estimated that a lot of people should remember that year was very red double F pattern shopping bag.

Fendi's most famous Baguette stick package, with a more subtle approach to the classic double F logo used in the package design. Double F logo became the cover at the buckle bag, metal button rotating flail on, so logo is not just a decoration, but has a dual identity, more practical, more sense of design.

In addition to the dual F, Fendi before there is a very famous logo design, Pequin vertical stripes, this design is also slowly fade out, until the latest Kan I series, Pequin stripes and a comprehensive return.

The birth of Pequin fabric, brown and yellow stripe patterns become another classic pattern of the company.

Fendi after the introduction of several classic package Peekaboo, 2 Jours, 3 Jours, By The Way, including the new season Kan I, etc., are not seen double F logo figure. Instead of the package design is very simple, and the small monster in the limelight.

After a couple of years of silence in the Fendi F logo, we were pleasantly surprised to find that Fendi's logo came back not only in this year's autumn and winter show, but also as a form! This time, in addition to the classic double F regression, but also ushered in a new interpretation of the F alphabet.

The new F logo is riding a circle, there is a means of innumerable twists and turns. Circle F appears in all you want, can not think of the place, can be connected to the body and a small ring with a hand-held, or even simply a small hand.

In addition to the package, even belts, earrings and sunglasses are used on the F pattern. In particular, as a belt buckle, it is not only very chic, but also suck the eye, let a person look at one can remember.

But the double F logo as the most iconic brand Fendi design, but also a very beautiful return! The new dual F design can no longer be the previous pure color, but added a lot of color, and even a small embellishment. Material is also used in a special soft velvet material, look particularly warm, comfortable, and the ancient means very strong.

Not just the bag, Strap You also launched a dual F design, and the most handsome is that each coat has a pair of F behind the design of the belt, there is a fan.

SAINT LAURENT

Saint Laurent was originally the name of the nationality of the designer, brand founder Yves Saint named Laurent. Yves Saint Laurent in the 70s of last century, the use of artist Cassandre in the brand design for the logo in 1961, created a Monogram design. The Monogram is designed to repeatedly connect the Cassandre logo to point and line, making the three letters, which are hard to reconcile, become extremely elegant.

2013, when he was director of Hedi Slimane Yves Laurent will be renamed Saint Laurent Saint Paris. The name changed by a lot of questions, because in the past few decades, Yves Saint Laurent commercial logo can be said to be one of the world's most recognizable brands logo.

But fortunately Hedi Slimane retained the original "YSL" logo, so in large and small single product, including the bag Monogram series, shoes, makeup, perfume, etc., we can often see "YSL" logo.

Saint Laurent Monogram Monogram College, Sunset series is divided into many different Monogram series, has so far launched different design different colors or different materials more than more than and 100 bags, enough to see the classic degree of this series.

One of the tassel design Monogram packets should be the most popular.

Monogram Kate combined with the most popular chain and tassel elements, simple and elegant.

Sunset Monogram in front of the bag with a square pocket, looks very elegant and intellectual.

When it comes to YSL, when the launch of a male bag, wrapped with a big body YSL logo, very assertive personality, especially cool, I was particularly fond of.

2017 spring and summer is the new creative director Anthony Vaccarello entered the first series of Saint Laurent, YSL classic logo regression, and even appeared on the heels of heels.

Ultra high heels special sexy, with such a classic logo as a heel, this idea is really wonderful!

Anthony Vaccarello also uses deconstruction, the original logo split open, both to retain the original classic ideas, but also to make it more distinctive, more color.

The new logo design earrings can be worn separately, can also be combined into a brand logo, and black and gold or gold and white gold inlaid crystal color, full personality.

Deconstruction of the series logo also appeared in the brand's latest bag. Do not know whether you like it or not?

C e LINE

C line from the beginning of brand creation has always insisted on the clean cut line, design style and handsome woman. C line early like most of the brand, also launched a large area logo pattern overlay canvas bag.

C line bags now mostly go a simple route, logo was often very, like C line Clasp, only a little golden logo.

But in the design of canvas bags, C line will use big logo, such a large logo bag actually picked up the cool, especially suitable to the seaside resort.

In fact, when Phoebe joined C line, designed by C line logo a lot, including the C line letter T-shirt, although the big logo, but with a strong brand of cool temperament, with chic fonts make simple T-shirt looks particularly senior.

The smiley package the fire, in fact, the C line logo design canvas bag in a shot in the street once red for a while. C line logo comes with a subtle style, I can not say why, but take up is a little did not play, but there is a low-key feeling.

In fact, regardless of the fashion circle logo wind is blowing violently, or temporary silence, in a sense represents an era of public aesthetic orientation. Some people like the logo design, some people are good at driving the logo fashion sense, while others are more suitable for low-key and simple design. No matter how the trend, the most important thing is to see whether you like it or not, and then choose their own good.

Well, so much to see, do not know how many of the major brands in this quarter logo return what view? Do you like to print the logo package, or prefer to use stealth logo to obtain the identification of the package? Let me know in the comments below!

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