Acne Studios added a new cowboy line

The success of the Swedish brand Acne Studios is from the beginning of jeans.

In 1997, its founder, Jonny Johansson, produced 100 pieces of red stitching, plain jeans that were given to his family and friends. By virtue and comfortable jeans began, coupled with Wallpaper and Vogue Paris magazine publicity, Acne Studios began to become popular.

Hole, mother, grinding burrs, retro tight Weila pants nine..... Jeans fads are always changing, when all brands are trying to provide a variety of styles of jeans, Acne Studios has set up a new regional brand Acne Studios Bl Konst Bl Konst (Swedish, Blue Art want to reshape its meaning), denim products.

Acne Studios Bl Konst cowboy series will focus on the loose, straight and tight the three styles, divided into male and female models. Its minimalist design will retain the brand's consistent style, and its chief executive, Mattias Magnusson, believes that these are some of the things you really need to do with washed denim.

As for the cowboy itself, buttons and rivets are redesigned, Acne Studios and Konst Bl Italy reduced cowboy elasticity, although as in the past emphasis on comfort, but does not intend to follow in recent years become the trend of soft jeans. In the pricing, the same line of Bl Konst and the main line of products, the price of jeans is maintained at 190 to 330 euros.

For the current Acne Studios, jeans are not the most profitable one. Like the sweater and coat these popular products gradually overshadowed the limelight Acne jeans, Studios in the previous fiscal year's revenue of nearly 200 million euros, which accounted for only 15% of denim products.

Acne Studios executive chairman Mikael Schiller feel that Cowboys should also be able to make greater contributions to the Acne Studios. Schiller said in an interview with the BoF, Bl Konst Cowboy brand extension product is used to reshape the Acne Studios denim products, the company did not make clear the business objectives of the. In spite of a sufficient budget to establish the Bl Konst store case, Acne Studios chose to take this line of products at the various Acne Studios shop to build only a rather big independent store in Shibuya, Tokyo.

Shibuya which stores will be officially opened on April 6th. The store of goods to Acne Studios Bl Konst denim products, also based on the seasonal variation, and the selection of some jeans match, designed by brand founder Jonny Johansson surgeon other clothing category.

The store will also be different from the new look of the Acne Studios shop style, however, before the official opening, has not released any information about the shop design.

Picture from: fashionsnap

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