Red iPhone, this time, no one mention maishen buy iPhone old.
6 years ago, I have not so much money now, holding iPhone class play "fruit ninja" students, most of the family in Shanxi, a coal mine. 6 years later, a whole row of seats on the subway with iPhone to watch the video, all people are just ordinary office workers.
In 2010, a 32G version of the iPhone 4 price of 5999, when the Beijing Chaoyang District average price of 28000 yuan / square meter; today, 128G version of iPhone 7 in the red Jingdong pre price 6188, Chaoyang District average price is 70000 yuan / square meter.
Even the king of mobile iPhone, but also can not prove the dignity of identity. On the mobile phone, human beings seem to have eliminated class differentiation, advance into the Communist era.
But in fact, the rich can use the phone, you still can not afford.
There is a mobile phone, from the beginning of the birth, the user will lock for the overall health so I can design a variety of rich and extravagant, and its name, many people have never heard of
"Vertu - weft graph".
About Vertu, just know a little, to grasp the characteristics of its 80%:
Expensive。
Vertu Chinese official website, the cheapest Aster T series touch screen phone black style, priced at 32000 yuan. The most expensive Signature series mobile phone keyboard "red and black", the price of 243000 yuan.
Beijing a good programmer, a year not to eat or drink can not buy a top Vertu.
At first glance, Vertu and TV shopping in the elderly without distinction: copycat machine large screen, thick shiny metal frame, mobile phone shell, cortex
In China, this phone is generally used to hang on the leather belt on the leather jacket, as well as the wrist of the Daikin chain Daikin table.
But the world's most expensive mobile phone after all and the old machine is different, all with the real thing.
The expensive Vertu, with gold really drill material is to screen all is homely food, a scratch resistant sapphire crystal screen, keyboard keys with ruby sapphire, leather mobile phone shell is used alligator, lizard skin, ostrich skin, the most common calfskin, also must come from continental European alps.
Hand holding a Vertu phone, the world is not the master of the shopping mall is the luxury of all luxury counters chaos.
Better reflect the luxury identity of Vertu, is a mobile phone is all in the hands of the British Empire to build, but also engraved on the phone in the name of the British craftsmen, sense of ceremony.
The cell phone is created by the London Symphony Orchestra, every time the phone is to listen to a concert, waiting for the phone to answer the phone after the end, is the respect for the arts.
Every detail, Vertu are hard to tell you one thing: this 10 tens of thousands of dollars, spent value!
But it is said that the Vertu is not the most important thing for the rich, but its personal assistant service.
No matter where in the world, as long as you press the butler service button on the phone, the Vertu team will meet all your needs.
Do you want to go to Tianjin in May to Jay Chou concert but not grab tickets, Vertu can help you to get; you buy an elephant in Thailand, Vertu to help you; you got nothing to go on a trip to Syria, Vertu can provide protection to find mercenary terrorists when you meet...
Of course, these services are not to buy mobile phone calls with gifts together, to charge 20 thousand yuan for 1 years -- Bie Xinteng, don't take this 20 thousand, your Vertu is at most a luxury hodgepodge of shell, thrown into the Zhongguancun cabinet copycat in Taiwan did not recognize.
Such a luxury mobile phone, what kind of rich deserve it?
IPhone is still a luxury in 2011, Vertu has more than and 80 stores in the world, of which there are 38 in china. Today, Vertu has more than and 40 stores in China, at the same time, the United States and the United Kingdom each has only 3, Japan and South Korea simply no more than 1.
Vertu's dad, of course, is chinese.
However, the Chinese rich like Vertu, life is not good.
In March, Vertu's ownership was sold by hand, which is the third time that Vertu has been sold for the first time in 5 years, and the buyer is a mysterious "merchant of exile in Turkey", with a price of $50 million.
If the purchase amount is used to buy the most expensive custom Vertu phone worth 40 thousand pounds, only enough to buy a set of 1250. In contrast, the market capitalization of $730 billion 300 million, enough to buy 750 million of the most expensive 256G bright black iPhone 7 Plus.
Even worse, is the Vertu operating conditions.
From 2002 to 2015, Vertu phones sold a total of only 450 thousand units, with a 100 thousand yuan calculation, total sales of RMB 45 billion.
Contrast iPhone, only in the fourth quarter of 2016 to sell 78 million units to a single currency of RMB 5000, sales of RMB 390 billion.
In fact, the "luxury" crown of the Vertu, from the date of birth is a pit father goods - pit, is the emperor of the phone NOKIA.
The first Vertu phone was launched in 2002, the phone is no longer a rich man's toys, and widely used by ordinary people. NOKIA was very influential to see opportunities to make use of the rich and ordinary people do not like the mobile phone.
So Vertu came into being, as NOKIA crown pearl.
But just 2 years later, apple began the development of iPhone, intelligent mobile phone era atmosphere, mobile phone will soon become everyone's portable computer.
At the same time, Vertu still remain in the era of functional machine NOKIA, spell spell luxury material, durable, fight jet gun spray is intact.
When Apple showed nuclear weapons, Vertu is still concerned about what to put in the hands of a sharpened sword.
Behind the story is well known, do not have to go to the Android system NOKIA, was eliminated by the era of smart phones. Vertu, also in 2012 by the sale of NOKIA.
Although leaving NOKIA, to some models with Android, but Vertu is still difficult to get rid of the shadow of NOKIA.
Vertu is now the most expensive models Signature series, like appearance cool saint's garments, still in use NOKIA Symbian system had 40, but no camera --
It seems that Vertu, rich people would never use Alipay, Didi taxi, hungry.
In the final analysis, Vertu is a cell phone. Even a WeChat can not be equipped with a mobile phone, inlaid with more gold diamond, but also no use.
The Vertu personal assistant service proud, although in the era of functional machine can complete the other mobile phone cannot be done, but in the era of intelligent machines, in addition to Syria to find a mercenary bodyguard, most of the functions can be completed by App.
As a mobile phone, Vertu is mediocre.
Whether it is clothing, bags, watches or cars, luxury goods are the most important feature of "easy to use", "expensive" is only "easy to use" derivatives.
People who are rich and have a reputation for being a "good" luxury, but never expect to earn their respect by using expensive luxuries.
Vertu in vain to mediocre phone labeled "expensive" label, putting the cart before the horse.
Fortunately, Vertu and the Chinese market, as well as a variety of luxury loving chinese.
In a discussion of Vertu on China's Web site, a Vertu user in Xi'an said:
"My mom took Vertu to a nightclub in Xi'an, and the girl didn't even look at me. Go to a nightclub in Beijing, the girls take the initiative to come to me, or Beijing city! "
In this regard, I can only say:
Luxury only to let others know that they have money
So alive, not tired?
Related tags:
Mobile phone
Beijing prices
Ostrich skin
Symphony Orchestra
Mobile stickers
Gold watch
Mobile shell
Team
Leather
Mercenary
Musket
operation period
By Britain
Civil service
TV Shopping
Mobile era
Waistband
Intelligent machine
Can
没有评论:
发表评论