- gentleman's Weekly -
New media brands from the perspective of Finance
Fashion, business, Interviews, Stylish
Today's story revolves around a well-known investment manager's DW watch.
People who really love watches are mostly impressed by their exquisite design and perfect craftsmanship. Now people who buy watches are more impressed by the identity, status and financial resources they bring.
As a woman, you can buy things too much, the bag is always better than watch important. But for men, the luxury of luxuries, such as houses and cars, will be left with watches. Not to say, men generally wear only two pieces of hands? One is the wedding ring, the two is the watch.
Morning, a financial friend suddenly asked me: "to recommend watches.". "Because he is a very good friend, his ability to spend and aesthetic, and do not know how well, know how much, and a little while he recommended a 2w+ IWC. Friends back in the afternoon: read a few Longines, interested in more than 2W. A little tangled. "
At that time busy, no idle chat, ridicule said: "to X total your distinguished identity, do not buy DW on the line.". Unexpectedly he seemed a bit surprised.
"According to a famous investment manager I know, the new wealth champion apprentice, is wearing DW. I also like the simple atmospheric style. "Once, he was wearing a chain of daikin. "
The reason for him not to buy DW, the cause is a few days ago with a media friends meal together.
He said: "there is a student returned from studying in Holland into a private placement in Shanghai.". Responsible for investing in a variety of dishes larger projects, is the last few rounds, angel rounds are not cast, just every day with the big boss to eat, meet, chat. But still wearing a DW, it doesn't feel right. "
In his eyes, this feeling is the same as in CBD eating rice noodles on Guilin, tens of millions of projects are the same.
The friend in recent years also rely on the media to earn some money, despite his extremely low-key, but it is also a brand wardrobe body. cheap replica Burberry handbags UK glasses, wallet, apple equipment two plus a hammer, Armani Adidas shoes, clothes, wearing a wrist is fire in a complete mess of Rolex sub table.
Think about it, the title should be changed to "a financial man who is investing" is how to get rid of KO from the media
"Mr. demeanor" is not DW black, on the contrary, admire its marketing ability, it is worth learning Chinese brands.
Different from other traditional channels to watch, DW almost entirely on social media the main social app build up the family fortunes, called ins. Starting with just $15000, less than five years ago, one of the most popular brands in the world, with a profit growth of 214% between 2014 and 2015, currently has about 3000000 fans on ins.
Zhang Fan, founder of the position network, said there were four big blows in the watch ring.
Rolex powder likes to boast of "once and for all.""
Patek Philippe loves bragging about "adding money to PP""
Apple watch likes to boast that "all today's mechanical watches will be replaced by Apple watch because everyone has only one wrist."".
DW is a "world there are more beautiful than DW watch".
From the design point of view, DW coincides with the aesthetic of the young people at the moment. Nordic concise atmosphere, round table, thin, the disk almost no unnecessary details, coupled with thousands of yuan of friendly prices, to win the hearts of young people, is indeed a matter of course. In fact, DW also has the same origin with Rolex kelpy.
It is said that in 2006, the founder of DW Filip Tysander trip to Australia, met a man named Daniel Wellington, and then he was on his hand that Rolex attracted to the lost watch strap is Nato NATO military band, later returned home to Sweden, he began production with Nato (nylon) watch strap watch.
Only young people will eventually move towards spending upgrades. To have a friend for many years, were removed from society, this kind of DW belongs to the youth Carnival watches can be said to have been not suitable for him, after all, as the leadership, you wear DW, let your men wear what is good?
The foundation of luxury value creation is anxiety about identity. The Chinese craze for luxury goods is in fact influenced by the culture of business circles.
Read Sohu news client sent a story like this: "one day, Party B came to talk about business, brought a software engineer, (I) first saw him wearing DW."...... The project was not given to them at last. "So many entrepreneurs now, even in the local have not buy a house, (most social security has not paid enough, not qualified) will also be equipped with luxury cars, watches. Busy societies, and no one has the time to sense the charms of these big brands, buy them to buy a sense of identity.
Mainstream social values, so everyone is part of the vanity fair, is a enchanted process.
For China's richest people, it has long been a time of conspicuous consumption. Although until today, "Rolex", "Patek Philippe", "Vacheron Constantin" these luxury brands are still very hot, but they have gradually started from the "rich" class began to enter the middle class.
The rich with watches are, of course, the vast majority. Warren Buffett is a big fan of Rolex, the Rolex oyster perpetual calendar watch, wearing a golden Soros preferred PP, wearing one hundred year Patek Philippe Aquanaut, and Wang Jianlin, about 5000000 of the value of the Vacheron Constantin Limited Edition watches...
There are low-key pies. Finance takes the lead, big brother Zhou Xiaochuan wears Apple watch, Li Jiacheng wears 3000 Hong Kong dollars CITIZEN.
Most of the Chinese officials who are forbidden to wear watches will choose the politically correct brands: Beijing, seagulls, Shanghai, Fiyta and other countries.
Who you are is more important than what watch you wear.
Related labels:
Luxury goods
Calatrava Ref
Shanghai
Patrimony Traditionnelle
Mr. grace
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