Google wants to combine fashion brands with smart watches!

Tech companies are not new to fashion brands, but this time Google is ready to win by brand: Android, Wear, and

More than a dozen fashion brands have been co operating with smart watches, and are expected to go on sale this fall. These brands include Fossil's Michael, Kors, Emporio, Armani, and Guess, Hugo, Boss, and so on. In addition, like the tag heuer, such as replica Louis Vuitton online uk and MontBlanc, the luxury brands also cooperate in the list.

These smart watches are designed using traditional watches, ranging from $one hundred or two hundred to $two thousand, such as replica Louis Vuitton online uk's smart watch Tambour Horizon, priced at $2450 (about 16391 yuan).

Android Wear is an intelligent operating system, Google for the development of smart watches and build the beginning, Google cooperation with LG, Motorola, ASUS and Samsung and other mobile phone manufacturers to launch G watch, Moto 360, ZenWacth and Gear Live and a series of smart watches. In the updated version 2 of 2015, Android Wear added record movement, smart recovery, handwriting recognition, and independent Wi-Fi functionality.

But the smart watch, which was chased by countless people two years ago, hasn't recovered from the recession yet. Smart watches are limited in battery capacity, computing performance, power consumption and many other aspects. The category may never become a popular, popular computing platform like smartphones.

Smart watches in the cooperation and fashion brand, Android Wear removed the heart rate sensor of this function, GPS retains such basic functions, there are also some styles have additional settings, such as near field communication (NFC) payment function, but in general, as a smart watch, these tables are not smart enough.

On the other hand, in order to make intelligent and fashion fusion more natural, Android Wear also spent some time: for example, with Michael Kors cooperation, in the shape of the watch series directly after the Kors' and analog watches design, and the color dial according to the change of time in different; for example, taking into account the a deep origin and travel, in cooperation with replica Louis Vuitton bags uk, you can even check your flight schedule.

Smart watches left Michael Kors and Android Wear launched the Kors analog watch ".

Although Android Wear has entered the market in 2014, but was postponed several times to update system, and repeated use of it in the last few years has been flat, the latest report on the market research firm Strategy Analytics, despite has occupied 51% of the market share of Apple's watchOS, Android Wear has been three consecutive quarter is the Samsung Tizen beyond, the prospect seems not optimistic.

Smart watches to sell better, and other areas of cross-border cooperation is the commonly used methods, such as Google's Android Marshmallow has worked with game manufacturers Jadali (Atari) cooperation, launched the smart watch pre 20 Jadali Mini games.

And fashion is a very close to consumers in the field, a variety of products in joint funds, cooperation can also illustrate this point. The Android Wear changed the previous cooperation and practice of mobile phone manufacturers, turned to traditional watchmakers and fashion brands, should also want to borrow this wave of fashion, the smart watch their promotion to more and stronger consumer groups.

Want to borrow fashionable elements to sell smart watches better, Android Wear is not the first. Apple Watch is the most fashionable products cut from the beginning, that year, fashion executives one switched to apple, a brand consultant, PR Manager, marketing director, Apple also sponsored an important dinner at the Met Gala 2016 fashion circles, invited the singer Taylor Swift Apple Music. But a report from Mobile Life Centre in November 2015 showed that the most frequently used function of Apple Watch is the dial, that is, the time.

But the Apple Watch for a group of people finally came to buy a smart watch idea, but they will buy a cheaper alternative to early adopters.

Now, Apple Watch has changed its positioning, the main fitness crowd.

Fashion brand is not the first time to take the side of science and technology, last year Fossil group launched 140 smart watches, bracelet, this year plans to double the number of the 14 brands, launched 300 smart watches, bracelet. Watch business is the largest source of revenue for the Fossil group, which accounted for 77% of Fossil's revenue in the first quarter of this year.

This part of wearable device sales, the main or smart watches.

International Data Corporation (International Data Corporation) a report predicted that in the next ten years, although the smart watch in accepted by more and more people, but the traditional watch sales would be significantly increased, even a downward trend.

In 2016, sales of Swiss luxury watches fell by 10% compared to a year ago, and people chose to wear traditional watches, mostly for decoration.

Intelligence has become a fashion brand, value-added products, and broaden the way the sales crowd, but with the fashion brand cooperation, can help Android Wear sell better? Not always。

But at least this might help fashion brands pay more for watches.

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