Stroll around luxury, "medieval shop" was a trip to Japan featured tours, "medieval" that is used, second-hand luxury goods trading in Japan has a considerable volume. With the explosive growth of second-hand luxury electricity providers in recent years, the U.S. market has gained more attention, and with the increase in the number of users, sales doubled, various platform models have also emerged. At the same time, in China, second-hand luxury electricity supplier has also carried out many attempts.
The fiery American market
At the end of July, the largest second-hand luxury online sales platform The RealReal sales data released in the first half of 2017 report. The report shows, Chanel, Herm s, replica Louis Vuitton online uk is one of the most popular 95 luxury brands, but in recent years because of changing the design director and popular with young people like Gucci is strong, for two consecutive years in fourth place, behind C line and other big.
Young people's love of second-hand luxury has also become a major industry growth point, it is understood that the site users 95 after 90 more than 35%. Consumer preferences for young groups are also reflected in the data. The trend of brand attention rising, Supreme sales increased by 1500%, Off-White increased 730%, Vetements increased by 548%; the young designers leading fashion brands also gratifying gains, Self-Portrait's sales rose 636, J.W.Anderson rose 143%, Rosie Assoulin rose 137%.
In addition, sales of men's consignment product has more than doubled, an increase of 108%. Luxury watches sales grew by 150%, the main brands are Rolex, Cartire, Patek Philippe and so on.
The explosion of second-hand luxury has accelerated competition in the industry. According to WWD reports, in June of this year, The RealReal received $50 million financing, has now received a total investment of $173 million. Store sales are likely to be the next breakthrough for The RealReal. Since the opening of the first entity concept store last December, The RealReal has provided free offline luxury identification services in 7 cities. The day before The RealReal announced at the end of this year will be in New York Manhattan set up an area of 740 square meters of the line flagship store. In addition to allowing consumers to see second-hand sales of goods, the store will also provide services such as identification, valuation and other services.
The RealReal currently has 5 million registered members and more than 3 million 500 thousand web visitors per month. While trading 30%, they claim that more than any other channel, the seller of second - hand luxury goods will be able to earn more.
In addition to The RealReal, other platforms offer unique services. For example, the Vestiaire Collective, a secondary trading platform specializing in high-end luxury goods, allows sellers to price their own products, which allows customers to be more willing to visit websites frequently, and to lower their prices in seconds. Rebagg specializing in luxury bags is more suitable for users seeking ease, they require customers to send goods to Rebagg to complete the valuation, directly to customers to offer, and within 1-2 days to complete the payment. Inventory, cleaning, sales, after-sales and other processes are entirely undertaken by Rebagg. Recently, Rebagg also announced the completion of the $15 million 500 thousand B round of financing.
In addition, the same hot secondary product sales platform thredUP relaxed the definition of "luxury", more common is "J.Crew" and "Banana Republic" such light luxury brands. However, the original children's consignment started, and sales of second-hand clothing mainly consignment parity site thredUP does not intend to let the huge potential of second-hand luxury market, in July launched a beta version of luxury consignment website "Luxe". In response to industry competition, thredUP also dug in front of Christie's senior vice president and head of the international watch retail division Reginald Brack to lead its watch division.
Chinese market: to connect with Japan
China's luxury trade is still in its infancy, compared with the rapid growth of the online luxury goods market in the United states. Luxury B2B trading platform Liwo founder Zhao Depeng told 36 krypton said in an interview, we have a great market potential, but the market is not able to match. According to data released by the China second-hand Association Working Committee on second-hand luxury products, the total circulation of luxury goods reached about 50 billion US dollars in 2016, while the second-hand luxury goods market was less than 1 billion 500 million US dollars.
Comparatively speaking, the total circulation of luxury goods in Japan is slightly lower than that in China, but the size of the secondary luxury goods market is more than 5 billion US dollars. Zhao Depeng's thinking is to connect the Chinese and Japanese second-hand luxury goods market, the introduction of high-quality goods for the Chinese market. In Japan, the purchase of second-hand luxury goods is normal, the entity store sales second-hand luxury goods often appear in the most bustling commercial district, second-hand goods market scale, process management, professional standards, and sales of normal goods supermarket is.
In the category of luxury goods, the "medieval luxury goods auction", which is carried out by the owner of second-hand luxury goods, is a consistent system. Auctions are not open to consumers, and only shopkeepers evaluate the goods and bid on them. Such auctions take on a single day, most of which start with a single day, and as many as 8000 items can be taken out all day long. For the middle shopkeepers, the goods can not be sold out, do not worry, suffered too much damage, election in the next auction, you can shoot again.
Zhao Depeng used his background in Japan to work with these small and medium-sized luxury stores in Japan to help them connect with domestic distributors. He wants his own Liwo B2B platform can replace the line under the form of auction, avoid to see the goods three days, three days, the auction back one day, an auction will waste a whole week, the low efficiency of the situation ".
True and false identification is painful point, the market potential to be developed
Compared with dimples in B2B mode, the domestic market is more common mode or C2C, which is communicated with the second-hand luxury buyers and sellers, to provide trading platform service and pumped into. In this market, to solve the problem of fakes is the first task for everyone to reach a consensus.
At present, the domestic luxury appraisal industry has no absolute authority. Both as a second-hand luxury industry association working committee, Chinese Vintage Chinese Electronic Commerce Association luxury identification center by the third party accreditation bodies such industry association operation, also has the similar luxury appraisal institute do take easy identification of luxury business institutions. According to Yi extravagant shot said that in 2016 the annual identification samples, only less than 40% for genuine. China Vintage association also gives a similar proportion.
Peng Lei is the second-hand luxury C2C market, an entrepreneur, in his leisure products shoot App plan, the seller will set the minimum price of the auction, buyers do not know the starting element the lowest price under the premise of zero. In dealing with the problem of fake, "for publishing idle pat App" on the one hand, the information put forward many conditions; on the other hand, in cooperation with the Chinese Electronic Commerce Association to provide authentication services, will require the seller to auction first sent to idle pat identification, and then sent to the buyer by the idle pat.
Fake problems were not solved, the market is flooded with fakes; on the other hand, the domestic luxury market is still in the period of expansion, the circulation amount of annual growth reached 20%, people generally low value of second-hand luxury goods, attitude is also unlikely to accept second-hand goods. In such a market environment, there is still doubt about whether the secondary luxury goods market can grow further.
In 2008 founded the temple library as an example, the first luxury professional identification and online secondary trading services mainly for the completion of the financing, in 2011-2012 years, but the rapid transition to global procurement, maintenance services and other luxury goods, mainly operates under the store line. In 2012, the volume of transactions between the second and the new luxury goods accounted for half of the total, and by 2015, the proportion of second-hand luxury goods had been less than 5%.
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