A doomed meeting
The brand of Margaret Howell begins with a series of contingency.
To be precise, it's half a year that three different Select Shop, with three different pieces, happen to be the chance of Margaret Howell. For a man who loves my clothes and looks like a ghost, it is no accident to see a brand at first sight for three times, but a fateful necessity.
It was later learned
The love at first sight is actually the Margaret Howell's young compound MHL
(Margaret Howell London)
This kind of feeling, let you think there is a class of people to know in life: it is the first time, but there is a kind of familiar and understanding after being apart a long time. The appearance of these people makes you never believe in ghosts and gods. You can't help being grateful for your fate. Thank you for giving it to your bosom friend, and letting you know how to speak pleasantly and tacitly.
Especially when you enter the third ten years of life, prices and trends are no longer the focus of your attention. You start looking for a style that resonates with you. It may be an excellent fabric, which may be an interesting detail, or an interesting subject.
This resonance is hard to describe in detail, but you know it must be low-key, simple, neutral, like a quiet and hidden person, you can deliberately ignore him, but you can never really ignore his existence.
And this unspeakable resonance is the creative idea that designer Margaret Howell (hereinafter referred to as MH) and her name brand have never changed for 45 years.
Margaret Howell myself
Fall in love with a temperate grace
Before the designer changes, almost all the designers of the same name are the focus of the designer's personal preferences and styles. This is particularly evident in the MH brand. (quotes are part of ELLEMEN's interview with MH)
"My favorite clothes have to look stylish, but they are free to move after they are put on. "
After graduating from college, MH, which was excavated by "Vogue" because of the design of accessories, was not a little feminine in life. Not only has been a boy's hair, but also designed a lot of clothes and shoes that were only for men. This concept of "neutral" which seemed very advanced at that time was recognized by the founder of the famous brand Joseph and supported all the way until MH founded its own brand.
Margaret Howell women's dress
"I always like the simplicity of men's clothing, but I don't want to feel constrained. So my clothes are not traditional British style tailoring, but they look stylish, but they are also free to wear when they wear them. "
Margaret Howell SS17
"I think something that is out of date, or something bad, may be a luxury."
But neutrality is just the first impression of a brand. After a thorough understanding, you will find that under the neutral appearance, MH is the ultimate pursuit of the material, cutting and detailed paranoia.
Since the founding of the brand in 1972, MH has persisted in the use of the best natural fabrics. Not only are they all of the British native fabric, but also the native British production. Because the production and production process of the fabric is too strict, the production of MH has been not high.
The shirt is always MH. Cotton, cotton, poplin, Oxford, every kind of shirt is not only a master of the MH style, MH is the most popular single product.
As we all know, the more simple the style is, the harder it is to design. A similar designer can interpret the fashionable shoulder drop, destruction and printing elements very well, but it needs a very good designer to make a short sleeved white Tee different.
This is why white Tee rayon Alexander Wang can sell 1500 a let New Yorkers in droves, similarly, MH pure Oxford shirt even if the price by 265 can stop it in Japan more than 30 stores the No.1 single product.
Made the whole single product brand in the London Workshop, 100% cotton material, cut loose a large number of hungry left chest single pocket design, only the front slightly too high, the Pearl Oyster button slightly increase, while over the shoulder with a small ring for hanging in the post. It doesn't seem to be different from the ordinary Oxford shirt, but no matter whether it is natural white after washing, the thin effect brought by loose cutting, and the promotion of multiple small details to the overall quality of the single product, it will let you see its first love for it.
"I really ignore the fashion circle, or anything that the media says, I just want to do everything well."
Although expensive for the British Royal designer and two legion of jazz, MH himself has unusually low-key. Not only in some of the small public magazines that they have approved, the only online electronic platform is their own official website. Online sales have become mainstream today, and this choice requires not only courage, but also the persistence of our ideas and confidence in the product.
Not only is the brand, MH himself is also rarely public appearance, even his own press conference does not come out. "I really don't think designers need to show up. What I want to show is already displayed. It's my design, which is totally unimportant about my personal glory and aura. You like my design is the biggest recognition for me."
Exquisite and exquisite fabrics, loose and poetic cut, plus a simple and neutral style, MH products show us the unknown aspect of British Fashion -- a temperate elegance beyond Huntsman, Barbour and replica Burberry online uk. By advocating this "restrained grace", MH also redefines the relationship between human beings and objects. Clothing is no longer a substitute for disposable products, but a life that can be accompanied by life.
Have to say, in the fast fashion and the current prevailing over consumption, we need MH such sign reminds us that although fashion can be like H M as fast, fast to a new product from design to production in just 9 days, but we can also choose to slow down, choose to stand the test of time and single brand products. Then a wear is a lifetime.
Related labels:
Alexander Wang
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