Recently, micro-blog has been burning a piece of career women as the main character, teasing women how to promote rapidly in the workplace advertising films, although invited to include wonderful say the argument, including the large viral transmission. But this time, the girls did not buy it all in one story collective.
Never seen, can review this, no flow actually do not have special point opened, I'll give you decomposition advertising outline:
The ad storyline is very simple, a girl with bright and beautiful dress than others, so all the way through the workplace, life unimpeded, complete life upgrade.
At the beginning, the heroine Wang Weiwei shot to a large PK everywhere is one of two dangerous arenas, she wants to talk to their academic ability are obviously higher number of competitors but she won the position.
Then, in the field, Wang Weiwei gradually trusted more than her supervisor, because she was more likely to wear it
In addition to her love, but also because "wearing Prada green sequins dress", the gold owner in the crowd more than one eye and harvest......
This is a "master blows like" the times ", saying that Marysu's plot, really got a lot of people.
Most of the women in the audience could not help but want to start advertising antipathy advocates worship ideas, the lens style suddenly turn, tell you behind the glamorous actress, originally a know how to make good use of rent clothes platform ordinary girl.
Then all the way to hang her with a "winner" attitude that you, as long as your use of this website you rent clothes, life is beautiful, let a person envy.
Of course, this ad is a joke and exaggeration, but many girls say: "see the heart of a stuffy.". This kind of "stuffy" is not only Qi, but also sigh.
The main force to refute the attitude of life in this short film is actually the young women who work hard and have some demands and demands for material consumption in the workplace. It is their platform to have most potential user groups, but for such propaganda, they are not willing to pay.
In this happy and sad can "buy buy buy" to solve the era, everyone says that women fall into the vicious circle of "consumerism", but not knowing a lot when they desire from the psychological satisfaction: one is their own hard discount into list into another; to get the kind of carefree, and the so-called "hoarding", "fetish", is to touch the real, can produce tangible with sense.
In this process, consumption is fruit, and pay is the decisive factor.
Good to beat opponents in the competition position, either actual combat experience and qualifications richer than the other, or is its flexibility, has the potential to rise, HR are not the fashion show judges look better that a little impression will not reverse your own disadvantage conditions.
Also, get the boss and customer trust, because you must be studied hard and show stronger than others 120% patience and strength, no customers will because you will have to wear bell bottoms your favour, unless he is selling the bellbottoms.
Promoting professional women to dress appropriately and look exquisitely, is never a bad thing, that is just the embodiment of elegant philosophy life. But the right equation expressed in the film is simple and crude "wear well = promotion and salary raise onto the pinnacle of life" is not to let people pay, because it denies women's efforts, and again put them materialized, is a typical "straight cancer" logic.
But as if Jun must be admitted that, although the ad values make it difficult to accept, the forwarding comments are also in Tucao, but from the marketing point of view, it is the designer of "straight cancer" have a skill -- with the love of success for the introduction of a single product with fashionable add, subtract, multiply and divide the white-collar salary and title, with a "secret weapon" and "killer" such provocative words, really impressed with the product itself.
You might say, "the effect of advertising is not necessarily our recognition, and as long as someone is curious to download and use it, this advertisement is successful.".
Well, look at it with how funky mood, as if you download this app, study about its usefulness in the end how to find the price of advertising investment, but inside the foundation and did not play well. Those ads you coveted "big fashion" few, each brand of a single product is a single digit and all "out of stock".
The goods are available in the library brand, most of you I haven't heard the name of a small card, and Mango, H M, Zara, Topshop are here also been designated as the "light luxury category", people really don't know how to let everyone where to start. The success...
In the access to a shared bicycle, travel share listings, market and even a "shared girlfriend" at the moment, people used to weaken the ownership, stressed the right of use, sharing economy is actually there is no wardrobe represent the general trend, sharing what fresh.
There are foreign websites survey shows that 78% of the workplace women will buy at least 60 clothes a year, only 10% (5, 6 pieces) will be worn every week single product, a large amount of installation fee in exchange for the clothes idle and false wear. For those who have just stepped into the workplace from the campus, it is hard to have extra cash to upgrade their wardrobe.
So there has been a similar site abroad, the most famous, called Rent The Runway (rented show).
The founders Jennifer Hyman and Jennifer Fleiss were inspired by a dress with hundreds of knives. Many of them never wore it second times when they wore a wedding and a friend's circle. The meaning of this kind of clothing is that beauty is too short, and there is no surplus value, so Rent the Runway is born.
The beginning of the Rent the Runway only high-end dress rental, rent ranging from $30~400, like brand name, spend a little money, you can rent just in the T on the appearance of the "fresh" Machesa or Vera Wang.
But Rent The Runway development road is not so Everything is going smoothly., there have been moments for several months of losses -- in 2015 it launched a monthly home service locker, which contains a lot of worthy of the name of big, but the effect is not as expected.
So even though they now have 450 suppliers, 50 thousand clothing stocks, more than 5 million members, but the most popular is always the company's core service since inception: dress rental.
There are also abroad such as Le Tote, one night stand and other tickets each characteristic rent clothing website, but similar "monthly change clothes" business has developed very slowly.
In addition to clothing leasing, there is a very hot bag rental website in foreign countries called Bag borrow or steal, the movie desire city heroine has been surrounded by the assistant Amway.
You can rent the style you want on week or month, back in October replica chanel online uk Gabrielle, November back Louis VuItton master series, spend light luxury price enjoy top big name courtesy.
Japan App Laxus handbag rental more intimate, 6800 yen per month (about 400 yuan) of the cost, not only affordable, also encouraged the girls "with your sleeping bag to earn a little money": you can put yourself back with styles posted on the website, "Bao Dong sublet money".
Today, the leading domestic rent clothes App took the advanced case in the East, "the initial stage of development, it is still considered by many in the industry are very promising, it has just won the Alibaba, C round of financing 50 million yuan.
But in the current domestic market, the fashionable life is not so good rent.
Because his family's advertisement mainly deals with monthly clothes changing service. But the daily dress itself is about the display of personality, avoid Zhuangshan, this and "sharing" the starting point of fundamental contradiction.
In 2013 it was first done at home returnees can follow the example of Rent the network, Runway business model, flagship luxury rental package, there was a lot of media coverage.
But the fashion business eventually thunder and little rain, the United States network did not set off what storms in the country, has now had to withdraw from the market.
And abroad is very popular rental package, after entering the country is still acclimatized.
This kind of business risk is not small. Compared with foreign countries, the domestic goods market is rampant, consumers don't distinguish between true and false, even the professionals are fool frequently happened. True brand substitution events often occur.
With our consumption of thinking than the "rental" tend to "buy", is to buy a house, even a lifetime to desperately a suite, at least that is their own". Instead of enjoying the fashionable month, many girls who love branded bags are more willing to save money for consumption, as the aforementioned "satisfaction" has, cheap replica chanel handbags UK, and carrying other people's Chanel, the meaning is not the same.
Of course, everyone has the heart of beauty, in as far as possible in line with their economic ability premise, enjoy the beauty, no matter what kind of way are not wrong, but the fashion is successful as a bargaining chip, and the vanity of competition is another matter.
To share the economic concept of consumption more environmentally friendly, more cost saving and broken homes is also in line with the current fashion lifestyle, this should be respected only, but unfortunately the ad advocate a kind of unpleasant career concepts. And in this era of quick success and instant benefit, it's hard to say whether someone will follow and refer to.
In fact, at this moment you are living a life, no one knows better than yourself. It's worth it to spend 499 rent clothes to get a trace of decent pride and good fortune For some people, it's worth it because they care about a vanity that doesn't ask for it. But the gorgeous packaging duplicitous under the full or depletion of your true heritage, other people can actually see is not broken.
Young girls, there is no such thing as a beautiful life that can be earned by "renting a famous brand", even though it looks like "like", it's like a stick of paper.
What a girl just graduated from the professional life is full, you are in a meeting after the scheme of communication research, the boss and customer a compliment; you are in a day of working overtime, sat slumped in the empty subway train on expectations for the future; you earn is saved bank deposits on their own, bought a long time favorite luxury. Joy...
Entering the workplace is to struggle, fight even suffering, when appropriate and dress appropriately, it is indispensable in the workplace etiquette.
In the workplace, we will see more young faces hard-edged, but soon disappeared; most of the time we will see the senior men and women dressed coquettish, but people will not. Gorgeous clothing is the armor of successful people, used to wrap the heart that has been repeatedly rubbed by the real world.
Your clothes, highlight is style and personality, is in fact more hidden in your life experience, and then to clear raging like a storm.
Clothes and bags can be rented, but life is not.
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