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Let's get started! Story 892
It's not a luxury, it's a necessity
Mengdandan
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In April 2012, InNail opened its first store, street shops, 80 square meters, six sofa seat, no advertising.
It never occurred to me that one month later, a visitor who pushed in the door would be the national goddess Gao Yuanyuan.
On the second day, my nail shop made headlines with Gao Yuanyuan.
2013 10, InNail into the old Buddha from the street, to become the world's first in the Lafayette department store Manicure salon, and cheap replica YSL handbags uk, Balenciaga made a neighbor.
Soon after, the national goddess married. She and Mark's wedding, half of the entertainment circle to congratulate.
She still gets together with her girlfriends in Beijing every year, and the background of the micro-blog PO is almost all in the InNail store.
On the second day, without looking through the newspaper, InNail made headlines again.
My name is Meng Dan Dan, the co-founder of InNail. Before 2011, I was a consultant for a professional international consulting company.
Working overtime, staying up late to do PPT, running around the country are commonplace, because work must represent the image of the enterprise, the basic daily dress, notebook, backpack, these three elements.
So there is very little space to play in the body, the only way to let my colleagues and women have an addiction, only nail.
We often go to the local nail shop to make nails when we travel all over the country. In a regular nail shop in Kunming, for the first time in the domestic contact with phototherapy nail.
At that time, I kept the nail frequency once a month, but one day, I found my nails getting thinner and thinner. At the last step of the lamp, I even felt a pain in my nails.
I asked the nail artist, what's the reason? She hesitated to answer.
Light
Later, I became a mother, pungent nail polish and nail wash water smell, but also let me dare not easily step into nail shop.
Refused to give up, I looked all over the shop on the market, but did not find a suitable for "pregnant mother" nail shop. Coupled with mandatory marketing, opaque prices, technicians mobility is not professional and other issues;
I suddenly came up with an idea: since the nail Market, a healthy, high-end nail brand is still blank. Well, I'm going to do it myself.
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So, my friends and I went through a few months of preliminary investigation, in April 2012, the first "InNail" in Beijing, Shuangjing bodied City opened.
No flashy luxury decoration, clean white walls, bright lights, the corner of the green, is our greatest decoration.
To the guests a comfortable experience, the entire hall of 80 square meters, only placed 6 sofa seat.
A lot of people don't understand,
Why do you design a bathroom and a sterilizing room in the store?,
So big space for more chairs,
Isn't it more profitable?
But my friends and I thought it was a clean and tidy environment,
Comfortable experience is the premise of beauty.
In addition, "to nail, armor first."",
It's the idea of InNail all the time.
So we've done a lot of work on nail suppliers.
Finally, we chose the globally recognized manicure
The first brand of hand foot care -- LCN
The highest level of safety products;
Even tools used in nail surgery,
The German standard of surgery.
The product has also passed the Swiss dermal non-toxic test,
Remember, InNail just opened,
Pregnant, I can't wait to go to the shop nail,
Because I choose my own product, I rest assured.
Good products, but also need a good technician techniques to show.
Even the basic skills of basic care:
Repair and prune dead skin and extend,
A total of 23 steps need to be taken during the 10 product use.
The strength is light, the repair is not clean enough,
Will affect the later shaping, color;
It's tough,
It is easy to wear the skin, leading to bleeding.
Exquisite techniques
Because professional,
InNail specifically invited teachers who had decades of experience,
Each technician was trained for 8 to 12 months.
I'll be in the store every week, except for every day's practice,
A technician "hack" shoumo.
Being trained
What makes me happy is that I received a message from a guest,
She says really good nails, except for the comfort of the process,
And wait for the N cans,
After a few bowls of bowling, washed N times bowl,
Pull down some difficult parcels......
The nail section also has no gaps and stays shiny,
It's time to decide! InNail really did a good job!
In addition to manicure, there are beautiful eyelashes in the store,
The customer said is one of the best grafting eyelashes empire.
Technicians according to each guest's own preferences and the shape of the eye,
Choose the most suitable grafting eyelashes;
The whole process is very tender, with an eye mask,
Exquisite techniques and non eye glue,
Often guests find themselves asleep in the process of beauty,
But as soon as you open your eyes, you see the nature and beauty of yourself;
In addition to good products, good workmanship, InNail has an unwritten rule:
It is not allowed to sell and sell cards to guests at home. Even promise unconditional refund card.
It also had a fun, I once to our supplier sent a card, I do not know what is her time to go, so again, she said that the whole process is very satisfactory, but no one asked her to do membership cards.
"So you want to take the initiative to do the card?" The other party nodded definitely.
You see, good service speaks for itself.
Broke the traditional nail shop "shady" InNail,
Coupled with superb skills, advanced service concept,
So it was only one month after the opening,
Gao Yuanyuan became a InNail fan.
Xun Zhou and Zhao Wei made a special call,
Let's go to the studio for their nails;
Yang Mi's cover of "ELLE"
She showed her hands, just InNail had just taken care of them.
The "bankruptcy sisters" in the white Formica Caroline down,
When taking photos of "VOGUE",
When InNail's nail artist painted her color,
Praise the beauty of nail polish loudly.
In addition to becoming a fashion partner of fashion magazines,
Magazine media reports;
SWAROVSKI is actively looking for cooperation,
InNail has also become its northern region
Exclusive certification of nail licensing partners;
If you were a tennis fan,
You can also find one of the partners in the China Open tennis tournament,
It's InNail.
In the four years of cooperation,
We were surprised to find that nails are not just tennis,
The common interests of all tennis women players,
None of them.
Like China's Li Na, Swiss Princess Hingis, etc., they will be in the game, will do a manicure in advance.
Even when the athletes are winning the championship, the press conference will suddenly show their hands to the world, crazy Amway InNail: "I think it brings me good luck."."
Maybe professional inertia, consultants have always been a research heart, but also let me very sensitive to numbers:
The nail industry of the 100 billion market is entering a period of rapid growth,
Sustained growth at a rate of 20% per year.
More than 61% of middle and high-end female users believe that manicure is a necessity,
More than 50% users have the habit of fixing nails,
Nail once every 2~3 weeks.
......
If we want to fill the gaps in health and high-end nail brands at the beginning, now we have a "hundred city thousand shop" plan.
In October 2013, InNail second stores, in Lafayette store opened, becoming the world's first in the Manicure Galeries Lafayette store.
In May 2015, we got Huang Xiaoming's angel investment. More and more guests give us a message, "when does it start in our hometown?""
So in December 2016, Shanghai, Hangzhou, Guangzhou, Shenzhen, Chengdu...... They all have InNail figures.
In September 18th this year, the opening of the Chongqing State Center IFS shop, is our tenth stores in the country, stores located in Chongqing Jiangbei Financial Street CBD, is one of the main business circle in Chongqing.
Right and left over Armani, Givenchy, Lv across the road, with the GUCCI eyes. But InNail is not a luxury, but a necessity in life.
Our goal is to open 5-10 stores in Chongqing, providing at least 50 thousand elite women in the middle class and above, which makes our "hundred city thousand shop" plan a step closer.
So I launched this crowd, I hope InNail become the most trusted brand of American women, I hope every pregnant woman can be healthy and delicate.
I also want more people to focus not only on the surface, but also on the inner health, because beauty comes from the heart, from the inside.
InNail brand was founded in 6 years, the deepest impression is not Gao Yuanyuan, whether private or workplace, are assigned to InNail Manicure service; don't often have guests and shop technicians become really good friends privately;
But often guests have their own shop nails, rest assured that the daughter with her side, and then painted a "parent child"";
Or that time, because her sister's skin was sensitive, she was a little uncomfortable after her perfect eyelashes, and her sister was skeptical about us. But I don't want to waste money, I tried one time and fell in love with InNail completely:
"I'm pregnant, but I'm going to do my nails. Because I believe in you."
We belong to 1% of the industry,
Our practice,
Redefining Nail Art
Related tags:
Gao Yuanyuan
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