Have a small niche of a single product, it is better to have a niche aesthetic

Have you found that niche brands have become less niche?.

Vintage girls love from Australia's Caves Collect, Losangeles LO e IL is regarded as the best substitute of ZARA, not to mention by Miss Zhong and Fan Ning sister a public It girl as a good heart Staud.

Caves Collect

How can you secretly monopolize it before a single product or a brand becomes rampant?

In fact, the preference for the mind behind the niche brand is that I hope that I can be a little different from others in the out of the ordinary situation. Does not have to pursue "Zhuangshan", but to set up their own dress taste.

With a small number of single products, it is better to have a "niche" aesthetic".

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Need Supply Co

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Speaking of "niche aesthetics", many foreign bloggers have recognized the buyer's shop named Need Supply Co.

It was founded in 1996 and originally sold secondhand Levi s jeans in Richmond, Virginia, USA. Now, this shop has been one of the beauty shop around for the best version of the GQ stamp in the United States and overseas stores to shop in Japan, Jina 272 brands (many of which you may have never heard of). Sales of general niche brands, if it is included in the store, sales can be doubled directly.

Need Supply Co is exactly what it describes itself:

Collection of contemporary designers and independent brands.

Two partners of the store, one of the collection and presentation of a "move", another is "hope here can be a good thing for people to explore".

In order to expose people to more niche designs that have not been heard before, team buyers are shuttling around New York, Losangeles, Paris, Milan, Copenhagen, South Korea, and japan...... Looking for new designer brands everywhere.

The final presentation is the assessment of layers of vision,

Light and quiet fashion.

Although most of them are Less is More style single product, but there is always an element in the single product, people can not help but send a small exclamation "wow", is not boring.

For example, one in the armpit opening suit, not serious:

Hollowed out with a huge earring on one shoulder:

And a special bag with a handle:

Fashion director Krystle Kemp's style is close to this, but it will be more everyday. Every day, she spends what she spends on what she wears today

No more than 15 minutes.

Look at her two body work outfit with VOGUE:

The first set is J.W.Anderson Lemaire jeans and Martiniano collocation sweater grandma shoes, second sets of Muller's shoes Simon Miller long coat and jeans collocation Toit Volant dress and Giudicelli Mari.

It's just a little bit of a show, and it's just right.

You up

The aesthetic taste of Need Supply Co is not only embodied in selling clothes. It continues to update blogs, and often introduces stories and lifestyles behind unpopular brands.

For example, when the autumn of this year released Common Projects and founder of the dialogue, so that we have found the net red single product shoe brands, in fact only defines itself as a small company making shoes and accessories".

Also interviewed the Japanese furniture brand TRUCK, and said:

"The times we live in allow us to be whatever we want to be, the information flows around, everybody seems to be generalists. A writer can also be an illustrator, blogger, creative consultant, jewelry designer, advertising executive...... And TRUCK's designer, Huang Lai Yan, just do one thing, just furniture. "

Many of these contents are included in a name

Human Being Journal in the bimonthly. In addition to the brand, Need Supply Co will also visit the deli, potters, beekeepers, restaurant couples and so on...... Very grounded at the same time, also maintained a niche style.

The cover of each journal also makes people want to harvest:

You up

Need Supply Co temperament easily provoke people's desire to buy. However, fashion director Krystle Kemp will openly share that they have received the best advice is the short and ferocious desire to spend money worth investment, can wear for a long time.

This year, Need Supply Co has shared an autumn theme EVER GREEN, the last single product jina.

LOOK 1

Wide windbreaker, simple design, focus on profile. This one comes from Achro:

Long skirts, thin material for the transition season, heavy feeling collocation will neutralize. This is from Acne Studios, the design of asymmetric neckline edge and skirt are very interesting:

The two single items together, and then with Mari Giudicelli Muller shoes and J.W. Anderson bag, that is the effect

LOOK 2

Knitted dress, soft docile feeling very gentle, suitable for the ride. This one comes from Organic by John Patrick:

Black boots, almost all dresses. If you think ordinary black boots are a little boring, Need Supply Co picked up these Ninja shoes, coming from Maison Margiela:

Continue with the windbreaker with these two single product, that is the effect

LOOK 3

Plaid coat, Gewen style more low-key classic, more good-looking, can put new clothes to become vintage. This one comes from Ganni:

Solid colored sweater, it seems lazy style will be less bondage. This one comes from Lauren Manoogian:

White trousers are very suitable for winter. Accustomed to the cold season of deep color, with a little white can break the sense of boredom. The best is not white, but salt white, such as the following Jesse Kamm:

As usual, they're all matched, and that's the effect

In addition to the above, we also found some basic and good-looking collocation from the Need Supply Co Instagram, hoping to become your next choice of clothing inspiration

Related tags:

Japan

Los Angeles

fashion

Muller