Brewed beer is a monument in the history of human beings

Author: can not sing "time story" of the big right

History of human growth

Is a long history of the white death

Among them

Brewed beer is definitely a monument in this history

Maybe you don't believe it

In the Budweiser, Qingdao, Carlsberg and other industrial beer more and more weak

Brewed beer is busy, more and more bitter

Drink it down

Even a small eight meters men Ben will say wrinkled brow

"Recumbent trough, this TM what thing?" "

however

There is such an interesting phenomenon:

"Fine brewing beer is getting more and more bitter, but it is becoming more and more popular, and people are very much buying it.""

A normal person

It's natural to avoid what you don't like

On the other hand

But many people go to enjoy this "not pleasing" taste

Why?

2010

Produced by the Russian River brewery "pliny"

This beer is 11% alcoholic and is comparable to red wine

However

The capacity of 40 barrels was sold out in a matter of 8 hours

This record

Make this beer a favorite site for brewed beer enthusiasts

Beer Advocate ranking first

that

This adds a lot of hops

Highly brewed beer with a high degree of alcohol and bitterness

Why in the world is it so popular?

actually

To put it plainly is "doing"

A professor at the University of Pennsylvania in Philadelphia explained: "evolutionary history has been encouraging people to come into contact with more new senses, even though we have mixed hearts with curiosity and fear. If we had the dubious bitter thing is right, it means that we have a new discovery, the excitement will replace the fear. "- from Baidu."

This is called "benign psychological torture"

Just like

Obviously know the nausea, but still run to play roller coaster

Obviously know spicy food second days will have diarrhea

But still go to eat Sichuan hot pot

"The more dangerous signals your body sends out."

The greater the pleasure you get when you are safe"

And that's why the more bitter brews are, the more popular they are

for a long time

Fine wine and beer industry has always been to Nalaibi on the object

"It's beer. What's the difference?" "

From the fermentation process of raw materials, processes, time and so on

The two have long since been distinguished

Raw material

Brewed beer uses only malt, hops, and water

Industrial beers, in pursuit of costs

More rice, corn, starch and other raw materials will be used instead of malt

So that the industrial malt concentration of finished products is lower than that of refined brewing beer

The taste is light

Process and time

Brewed beer is mostly made by Eyre process

Let the yeast work at the top of the fermentor

The temperature is generally controlled at 10-20 degrees Celsius

After fermentation, no filtration or sterilization

The traditional fermentation time can be up to two months

This will make the wort more concentrated and more full-bodied

Industrial beer is more than a la process

Let the yeast work at the bottom of the fermenter

The temperature is usually under 10 degrees Celsius

Fermentation is followed by filtration and sterilization to increase shelf life

The fermentation time is usually 7 days

Because time is money

whereas

Making of brewed beer

It is very similar to what we usually call "the spirit of the working people"

Irrespective of time

Irrespective of cost

Only for better quality products

Industrial beer

This kind of environment has been born

Not a little win

Of course, the price is also

And the history of fine brews

Also earlier than industrial beer for a long time

Germany, Belgium, and other countries such as Italy

Are a few more brewed beer more popular countries

What about Asia?

You may not believe it

The only in the eyes of many Japanese sake shochu

It is Asia's largest producer of refined beer

noontide

Manufacturers up to more than 300 homes

But it is said that even they themselves do not care too much about the concept of "brewing"

Only the wine which I brew is regarded as a local specialty"

Plus, it tastes strange and doesn't sell

So it's not very common in the market

It's fun, too

But now, the core of the brewing culture

The country with the highest overall level of brewing

Or the United States?

Comprehensive impact on the world brewing trend

Big industry benchmark trend

among

American IPA is also a good starter for many people

IPA (the abbreviation of India Pale Ale, the India pale Eyre beer), this beer is invented by the British beer consumption in India and early in the last century, after the 70s U.S. "Craft Movement", the unique taste of the American Americans to join in the traditional IPA, results in the market is very popular this also allows the IPA to fire up.

You can try to get started

Produced by Sierra Nevada in the United States

Torpedo Extra IPA

Spiny shark head Dogfish Head 90 min IPA

IPA Enjoy by Stone

These are all very good choice

in addition

Except for American IPA

Recommend some other brews of beer

If you do not like the taste is too heavy, fine brewing

You can try the Scotland brewery "Brewdog"

Produced by Punk IPA

It has a delicate taste and a touch of fruit

Irish Guinness Guinness

A stout stout stout

Coffee tastes when you drink it

About the brand

There is a very powerful thing

The Guinness book of world records was created by Guinness Brewers

Another American brand Left Hand launched

Milk Stout Nitro

The Chinese translation is called

"Left hand milk, nitrogen, Tao Tao Beer.""

The world's first bottled nitrogen beer

The foam is rich and delicate

It is said that tasted like "cappuccino" like "latte"...

It's exciting

It's like Abbey beer, Trappist beers

You can try it

(the Internet users are very close to the country.)

Brewing beer about countries

And lots and lots of good ones

I didn't drink much right or left, and I didn't recommend much

If the big brother really wants to contact this area

Just try more

Last

It is necessary to explain

"Hey how to introduce craft beer here? "

You bet

Brewed beer is not the same as what we usually call "fashion trends"

But big right thinks

Brewed beer itself is a trend

The trite Lifestyle cannot be summed up in one sentence

We like the trend"

Itself is the pursuit of different

Also in pursuit of a high quality of life

In my opinion, the orientation of fine brewing beer is the same

"Hey put Budweiser not to drink what

Brew beer"

With "Hey put ordinary clothes do not wear shoes

Run to pursue those relatively expensive clothes and Sneaker"

One of the reasons

Isn't it the same?

It's not just buying, buying, buying

It's not limited to clothing and shoes, too

As long as it is good

Something that improves our quality of life

"It" is the trend

And that's why the big right introduces the essence

Most final

There's something more to share

For brewed beer and industrial beer

In life, we don't care and distinguish between them

But what should we do about both?

My understanding is that..:

Refined brew is used for the product

And industrial beers such as Budweiser, Qingdao and so forth

It's for splitting

after all

In five a Zhai call you in a threatening manner

You don't want to lose at the end

Blow that flavor, one bottle is stronger than a bottle

Related labels:

U.S.A

Budweiser

Asia

Qingdao

India