DAILY INSPIRATION
Speaking of Swedish fashion brand ACNE Studios, do you think of cashmere tassel scarf? Emoji sweater? The cold white logo? Or a pink bag? Although ACNE has always been close to the young fashion life, but it is not a cutting-edge brand, in 1996 in Stockholm set up a studio.
First, ACNE through the delivery of 100 pairs of jeans to Stockholm "cool kids" became the mouth "IT Brand"; 20 years later, ACNE Studios re established a permanent focus jeans series "Bl Konst (Blue Art), fashion, art and design fields around a large circle. ACNE returned to the original place. From 100 pairs of jeans to today's "Blue Art", this is the legend of ACNE Studios, a young man, who has been a legend for 20 years.
In 1996, Stockholm, 4 young people, 10 thousand euros - this is the initial form of the Swedish brand ACNE Studios. By virtue of their distinctive attitude and genius concept, ACNE from the most simple daily jeans started, and gradually expand to the clothing, accessories, furniture, magazines and artists series, has become synonymous with "cool".
The name "ACNE" is taken from the abbreviation "Ambition to Create Novel Expression". As the name suggests, ACNE Studios is a multi department creative studio that combines digital art, graphic design, and film production before it becomes famous in its own fashion. So what amazing projects have been born in ACNE, Studios, over the years?
"100 Jeans" by ACNE Studios
ACNE studios, the current creative director, Jonny Johansson, is the key to ACNE's success, sir. He has no strong background in fashion, no strong financial support, and plenty of new ideas. In the second years since ACNE was founded, he has managed to carry out a classic case plan: send out 100 pairs of jeans free.
Jonny Johansson has designed a pair of jeans with five pockets and red thread to salute his American Idol James, Dean and Marilyn Monroe. After the production, Johansson handed out the 100 pairs of non washed jeans to cool kids, who included himself in the fashion business, graphic designers, filmmakers, hippies, and so on.
20 years ago in Stockholm, KOL showed great interest in the limited amount of jeans with subtle details, wearing them in private and in public. For a while, everyone was talking about these mysterious jeans. Soon, well-informed Journal Wallpaper* let this pair of jeans to appear on his page, then, the Swedish version of "Elle" and "Vogue" French version also came to the door. In this way, ACNE Studios became the IT brand of the European fashion population".
"ACNE Paper" magazine
Since the new millennium, ACNE Studios has quickly grown into an international buyer, and has quickly established its own agenda at the Paris fashion week. But the great thing about this "creative studio" is that they're more than just a fashion company. In 2005, ACNE Studios launched a pioneering magazine called ACNE Paper, which was released two times a year and was run by Thomas Persson as editor in chief and creative director.
"ACNE Paper" and our impression of the fashion magazine is very different, the existence of personal independence of conduct large format newsprint, make it a serious news classical sense, plain ACNE and Studios brand layout is also exactly the same style. "ACNE Paper" basically do not take commercial advertising, it is definitely not ACNE Studios "published", in addition to the title outside almost can not find any of the contents of "ACNE".
"" ACNE Paper "the purpose of existence is to the human society, and its inherent imagination, observation of history and news, as well as the cross layer culture education to mark the age; as for the fashion industry, it is not so important. "
- Thomas Persson
Thomas Persson for the duration of each theme made a "grand enough to attract all interested in the art of" high standard, so the "ACNE Paper" each characters feature are enough weight, cooperation or interview are photography, fashion, art the most resounding name. British photographer David Bailey, Alber Elbaz, fashion designer, actor Tilda Swinton artist Mikhail Baryshnikov, ballet writer Fran Lebowitz, Richard Serra, and even sculpture artist MIT linguist Noam Chomsky etc. have appeared in the "ACNE Paper" on the topic.
The "ACNE Paper" is in the magazine reached the level of art, but issued in 2013 fifteenth after indefinitely discontinued
Blue, Collection, by, Lanvin, x, ACNE
Today, joint collaboration between haute couture houses and street brands has become increasingly common, and ACNE led the trend as early as 2008. After working with ACNE Paper, Lanvin, the creative director of the French fashion house Alber Elbaz, decided to work with ACNE to launch a joint clothing line.
The name "Blue Collection" the cowboy series, including trousers, suits, jackets, bags, jewelry and other single product, is made of two Alber Elbaz and Jonny denim fabric, Johansson will also participate in this series of design, the common essence and the contracted ACNE Lanvin senior free fashion style together.
"This" blue series "is very popular, Lanvin and ACNE joint cooperation has been continued until 2011.
ACNE furniture series
ACNE Jonny Johansson from the aesthetic is set for "parallel design and details" began to evolve, and the core of ACNE style as our understanding of Scandinavia design that accommodate form and height are unified and practical in minimalist appearance. As a result, it became natural for ACNE to expand its design territory to furniture products during the 2010 Paris fashion week.
ACNE's furniture extends the minimalist philosophy of design, with a series of gouache chairs and sofas. And the sofa base shape, from the well-known Swedish designer Carl Malmsten Home Furnishing design for the Swedish Embassy in Berlin classic "New Berlin" sofa, but ACNE on the basis of the dramatic exaggeration and distortion, so that the traditional sofa showed a surreal feeling.
The ACNE Studios London store "in the history of the most narrow sofa" is from ACNE's own design
"Our goal is to redefine the simple form of the sofa in a more interesting perspective. "Jonny," Johansson said. The surface of the sofa is lined with velvet and brand signature hand wash fabric, priced at between 4000 and 15000 euros.
Candy Magazine X ACNE
In 2010, ACNE and LGBT magazine, Candy's editor and publisher, Luis Venegas, conducted a more daring and unusual collaboration. They developed and developed a series of shirts and capsules, inspired by the main readers of Candy: Transgender crowd.
Each shirt in a series of cooperation can also find elements such as men and women, court wind bell sleeve and clean cut mix together, and tooling shirt pocket unique appeared a large bow. Each can also choose a comfortable comfortable denim fabric, or a gorgeous Italy velvet. "Is this for boys or girls?" "In ACNE and Candy, it's a false proposition, as long as your clothes attract you.".
"Snowdon Blue" by ACNE Studios
The famous British photographer Lord Snowdon took Diana, Yves Saint Laurent, Sergi Gainsbour, David Bowie and countless celebrities in the 40 years of occupation career, but in his lens, these important people only wear the same clothes appearance: blue shirt. In 2012, ACNE Studios launched a book in collaboration with Lord Snowdon, called Snowdon Blue.
This is the Swedish brand ever issued the first book, which contains 61 Snowdon shot in the blue shirt of celebrity portraits, but also with everyone through photos around the London, Paris, New York and Stockholm shop.
Together with the launch of "Snowdon Blue" - a group of the same ACNE limited edition blue shirt series. "The blue shirt has an anonymous attribute and is also a uniform. "Snowdon says so.
ACNE x Peter Schlesinger
In 2015, ACNE creative director Jonny Johansson found another artist who had worked with ACNE Paper to launch a collaboration - legendary photographer and sculpture artist Peter Schlesinger. He was not only David Hockney's former lover and Mousika, but also recorded the bright and precious Bohemia age in 1970s with his own lens.
In recent years, Peter Schlesinger has devoted more of his time to painting and ceramic sculpture, and has teamed up with ACNE to release a detailed analysis of his sculptures. In addition, some of them were inspired by the sculptures, and they launched a series of silk pajamas.
The Peter Schlesinger X ACNE Studios silk pajamas series
ACNE Studios Bl Konst
As you can see, tannin blue is always a touch of color throughout ACNE Studios, and also the gene and heart of ACNE Studios. After the Jonny Johansson to your circle of friends put 100 jeans for 20 years, ACNE has established a new independent ACNE Studios Bl tannin series: Konst, meaning "blue art".
The most basic of three men and women jeans series Bl including permanent Konst: the name "Land", a loose section called "River", as well as a straight tube called "tight style North" jeans. At the same time, other products of tannin each season Bl Konst will also release jeans, denim shirt, denim skirt, priced at 190 euros to 330 euros.
The ACNE Studios Bl Konst jeans series
"It's time to take a fresh look at all the things we've done in the area of tannin. "The Jonny Johansson, Bl Konst is undoubtedly a very personal project, as he in 20 years ago to about 100 of the funds are put into jeans in the same.
The ACNE Studios Bl Konst MV clothing series
Bl Konst last month on sale online, you can find in the ACNE Studios global store. Bl Konst first, is currently the only independent store does not choose the brand headquarters in Sweden, but on Tokyo. Located in the Shibuya District prominent position of the Bl Konst, the door is a sign of "WE ARE HERE blue neon lights". Bright spaces lay a sky blue carpet, with brass furniture and gold trim, and a few bright red brackets, just like the red lines on blue jeans.
ACNE Studios, Bl Konst store address: 1-10-8 Jinnan Shibuya-ku, Tokyo
Taiwan
ACNE Studios does not need to become the most adventurous or the most ambitious fashion brand, so they design or pattern never exaggerated or gorgeous eye-catching, for these powerful items even rarely see them through. Because the ACNE best, is our daily clothing, furniture, books or magazines, and interesting, "deformation" in subtle implicit way, create a more exciting product for aesthetics.
What is even more valuable is that ACNE still maintains a high level of mystery in the process of expanding its territory. "Don't explain everything to everybody. "Perhaps the best strategy Jonny Johansson sets for ACNE.".
The author ElvaZ
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