Domestic and international differences in luxury re innovation low

[GQ men's mobile phone version]

1 Kangtai Shi Shi following the "73 questions" after the introduction of a new video series

Kangtai, a publishing group, recently issued a statement saying it will work with Primetime TV, launched a series of video programs for millennials, continue their transformation of digital media. The statement said: through its 22 media brands, in 2017 launched a series of 65 videos, of which there are 40 new series. Set also said that the group, compared to the past, Vogue popular 73 questions series, the new video column will be more television scale.

2 Hugo Boss first quarter profit rise

According to the first quarter of the German fashion brand Hugo Boss reported its sales volume and net profit of more than expected. Among them, its net profit increased 25% to EUR 48 million, sales increased by 1% to EUR 651 million, exceeding analysts' forecasts of 46 million and EUR 641 million. This is due to the impact of China's economic recovery and the devaluation of the pound, as well as stimulate tourism consumption and control of operating costs.

3 Balmain and Paris L'OREAL launched lipstick

France's top fashion brand Balmain will work with the United States and the United States makeup brand Paris L'OREAL, jointly launched a set of a total of 12 color number limited edition lipstick. This series of lipstick by creative director Olivier Rousteing Balmain design, color inspiration from the ethnic diversity and Balmain fashion series, which will have three Lipsticks in "jewelry" concept, consumers can become jewelry. This series will be officially listed in September this year.

4 Adidas hopes to reshape the myth of white shoes sales

Because the Adidas hot "white shoe" Stan Smith the success of brand increase annually to reach 40 million pairs of shoes for sale, is expected to reach 500 million in 2020, double the target expects its revenue from 19 billion 300 million euros in 2016 up to 25 billion euros in 2020. The brand said: because this pair of shoes shareholder success, they may be the new mode of use to its more shoes, but also will be more focused on young people who are fond of consumer groups and trendsetter.

5 inside and outside the luxury price difference sharply reduced in ten years

Recently, wealth Quality Institute released the "global luxury VIP price index" report, the report shows: compared with 2011, 2017 Chinese at home and abroad, the overall average price of luxury goods by 2011 68% reduced to 16%. 53% luxury brands at home and abroad, the average price of less than 15%, 29% of the brand spread abroad to shrink between 15-20%, only 18% of luxury brands at home and abroad more than 20% average price. In addition, skin care products and cosmetics products at home and abroad have obvious price reduction, respectively, decreased from 84% in 2011 to 19% in 2017 and 21%, and the perfume and bags spread is compared to 5 years ago were reduced by 19% and 21%. cheap replica chanel handbags is currently entering all luxury brands in China, the lowest price and foreign one, but also the most comprehensive global price integration process of luxury brands.

6 Diesel Black Gold fashion week in Milan will be fitted with men and women show

Diesel Black Gold in the day before officially announced since June this year will be made one from male and female fashion show, creative director Andreas Melbostad Diesel Black Gold in the hands of the contemporary men's and women's series, will be held in June this year the Milan men's fashion week grand opening.

Men and women fashion fashion show will present the integration style of brand specific iconic modern industrial design practical temperament in a unique way, and interpretation of fashion must-have items mixed interpretation, highlighting the brand the most real values and original elements. After the integration of men and women fashion will be officially released every year in Milan men's clothing week. In addition, Diesel Black Gold is continuing to expand its market in Europe, the United States and the Middle East, and plans to continue to consolidate in the next three years in Asia, especially China's market.

Written by: Anita

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Luxury goods

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