Why is Japanese whisky so popular with Chinese consumers?

Japanese whiskey has become a new favorite among Chinese consumers, and sales have increased by 12 times in the past ten years

In China, award-winning Japanese whiskey is especially popular. As the Japanese price of 50 thousand yen a bottle of Suntory (Suntory) Yamazaki (18 Years Old, Yamazaki) in the China online price of nearly 60 thousand yen (about 3650 yuan). In 2014, Yamazaki Single Malt Sherry Cask's 2013 was named the 2015 version of "Jim Murray" s Whisky Bible "the world's best whiskey, Japanese whiskey is the first to receive the award. Since then, Japanese whiskey has become a rising star of the global whiskey industry.

Oitate runs a bar in Beijing Japanese Takao said: "more and more China consumers want to understand Japanese whisky culture, often have guests drink Japanese whiskey, pay 20 thousand yen (about 1200 yuan) price. "

The whiskey wave also expanded from Beijing, Shanghai and other metropolises to other parts of china. "Nanjing is also popular with whisky," says Wang Hao, who runs a bar in Nanjing. So, we plan to launch a local whiskey association. "He imagined how local drinkers would promote whisky and how best to drink it.". The whisky industry in Japan dates back to 1920. Throughout the twentieth Century, Japanese whiskey was sold and consumed mainly in the country, but in recent years it has been increasingly popular in Europe and North america.

Japanese Temple host and landscape architect No Jung (Shunmyo Masuno) said in the Boao forum for Asia forum activities: "artisan spirit China is more and more rich consumers when it comes to love or want to collection of things, or they will start to choose with producers feeling and ideas, penetrate the artisan spirit of the goods. "

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