Author: do not have a blind date Benson
A Japanese speaking trend, will be remembered in Harajuku, whilst in Harajuku, will emerge out of the "Teng Yuan Hao" name, "everyone in Harajuku fashion Title Teng Yuan Hao as godfather" - this is absolutely the entry-level fashion in general; however, when Teng Yuan Hao was a little kid age, has been a lay Japanese style and the continuation of people......
This is today we'll talk about the trend of Japanese progenitor stage Godfather - Shizu Suke.
Why would suddenly want to talk to you talk about Shizu Suke, it must be from me recently from the "Take Ivy" speaking of the bookcase inside out: Japanese for Ivy League style to a role in fueling the epidemic in Asia and the world, including "Take Ivy" this book not only cover, though photographer Teruyoshi Hayashida Hayashida Akiyo's name, but the text is actually completed by three writers, and Shizu Suke is the main author of the book.
The Ralph Lauren and J. Crew will be "Take Ivy" edition on the windows, Gap designer Rebekka Bay also acknowledged the influence of...... This can be seen "Take Ivy" that global influence
The American photographer Hayashida Akiyo was drawn, he the Ivy League college students will be shot down by the camera. It also made him a "street photographer" ancestor
Shizu Suke is a born rich, young sister drove cars up countless dandy, once during the war with the Japanese invasion of China came to Tianjin open clothing store, later because of us China, aware of an American Ivy League lieutenant, to know what is Ivy".
"1937 New York" Herald "for the first time in a long wall with ivy to describe in college football's top colleges, and the Ivy League (Ivy League) was formally established in 1954, including: Brown University, Columbia University, Cornell University, Dartmouth College, Harvard University, University of Pennsylvania, Princeton University, Yale University
Because of the wartime experience, Shizu Suke returned to Japan after the creation of the VAN brand, has become a very successful American fashion businessman in Kansai area, and become the first of the men's magazine "MEN'S CLUB" consultant in 1951. Since there was no clothing for young people, Shizu Suke see business opportunities, in addition to pushing Ivy Style magazine, also in their own Van brand Ivy Style style clothing for sale to young people in japan.
The above mentioned photographer Hayashida Akiyo in 1960s, has been for "MEN'S CLUB" Shizu Suke shooting the cover, in order to further materials, will spend the sponsorship, so he went to the United States took a series of photos of Style Ivy, later published photos arouse echoes in the "MEN'S CLUB" in 1965, assembled from "Take Ivy" from the text the content to the plate is causing great influence on Japanese magazine, as we often refer to the "POPEYE" is a good example.
The "Take Ivy" told a Japanese Ivy League university student most real
The "POPEYE" in 2016 February, the title is Style Sample'16, a written TAKE IVY 2016, with a return to the glorious age of breath
When there is no record of Ivy Style's "consciousness", Japan has been born out of "Take Ivy", when many American brands want to re production of the American College of traditional costumes, they found the most complete preservation of the photos in this batch of Japanese hands and fashion pioneer, ishizu kensuke is among the key the role of A.
Ivy Style in the United States after the war, on behalf of the fact that the symbol of a social class slightly conservative, conformist means, and in Japan, since 1950, Shizu Suke founded the VAN Ivy Style has been in Japan by Changhong, widely considered is very stylish, the universal popular style, at the time of the young people all wore VAN produced proud, Shizu Suke was Teng Yuan Hao, the godfather is there.
"When young people love hand Van brand bag, wearing Van clothes produced by standing in the Ginza Miyuki through the streets, so they are also called" Miyuki ", is a famous historical period of Japanese popular culture, is the common memories of the tide generation of Japanese postwar baby
The Ivy Style's uncle who through the party in Miyuki
The Ginza Mitsukoshi Department Store Company launched a Van version of the leather bag
The 1964 Tokyo Olympic Games, a large number of foreigners came to Tokyo, the designer of VAN won't let go to the street to get the observation of foreigners wearing design inspiration, but they found the western "T-shirt+ sports pants + canvas shoes" style with their own imagination, have very big discrepancy, especially when Japanese did not wear sports the habit of street shoes. Shizu Suke is curious, and then let his company launched this kind of foreigners love to use shoes, named "SNEEKER" (with Sneaker).
Also worth mentioning is that the Tokyo Olympic Games, the Japanese team uniforms are from Van to Ivy Style brand design, attracted great sensation
Shizu Suke found the shoes manufacturer MOONSTAR to the production of "SNEEKER" shoes, but MOONSTAR think these shoes must not sell, but finally VAN designed two looks like a Converse All-Star low tube and not much difference between high canvas shoes, all sold out during the Olympic Games, the "SNEEKER" became the first to wear street Japanese Sneaker, created a new era of Japanese costume culture.
"On the introduction of the MOONSTAR, may wish to revisit our previous articles (link)
"Then in the name of MR.SNEEKER MOONSTAR also produced a series of shoes against the American market
Although VAN is already bankrupt, but the impact of the creative direction, many modern Japanese brand Sweatshirt, Stadium Jacket, Duffle Coat, Raincoat Sports, shirts and other styles have been evergreen project Japanese brand, basically is "Take Ivy" which has appeared in the clothes, and we know UNIQLO founder Ryui Masa it is, his father ran the Van brand store, which also exerts influence to the direction of the day after yanai.
The UNIQLO Unique Clothing Warehouse predecessor, Shizu Suke once said that "this is what I have always wanted to do! "
"I don't create ephemeral popularity, I create a custom of taking root in japan. "Shizu Suke had said so, he believes that his creation from the popular VAN has evolved as a custom, stone Jinqian dielectric as one of the pioneers in Japan's post-war fashion culture, which greatly affects the basic way of wearing Japanese, even in Japan today, in addition to the vintage store uniforms, most of the clothes are Ivy Style.
The world is changing, and in the "men's words" in Shizu Suke's words, it seems very suitable for those teenagers and is constantly on the run to catch up with the trend: "the key lies in yourself if you think he is handsome, no matter what the world is always popular, carry out their own pace, this is the true origin of" handsome ". "
How to become like Shizu Suke pioneer and has never out of date, more than what I think has told the mystery, to walk in the trend on the road you share.
Related tags:
Japan
Take
U.S.A
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