HM has developed a new brand, a bit like Celine

Fresh Jun yesterday in Copenhagen shopping, found that H M in a high-profile package of a building, quietly preparing for a new brand of opening:

Look, logo is a bit like replica Celine bags uk, searched on the Internet, and the clothes style really means something from Celine.

Here's the cheap replica Celine handbags UK ad, which shows both the details of clothes and accessories and the artistry.

Here's the first ad released by ARKET, and it really shows off the grid and the details

Play a similar approach with replica Celine bags uk and Jil sander,

On the basis of the basic paragraph to add a variety of fashionable details, the texture can withstand amplification, scrutiny.

A variety of details can be used for reference.

The left: cheap replica Celine handbags UK; right: ARKET

Although the store has not opened, but H M has invited the British version of VOGUE in advance to preview, the fashion editors came back evaluation is: faster than before, fashionable good wear.

ARKET these letters represent a blank sheet of paper in Swedish. It is said to have a meaning from the beginning. From this name you can see what H M expects from it.

Because in the fast fashion brand tycoon,

Now the most embarrassing position is

H M.

The fashionable speed of it, there is no ZARA fast; on real wear, no UNIQLO strong; even now is not a gimmick Everlane.

The Everlane features in the price under the same quality of writing styles to sell how much money in your house, generally cheaper than other homes in half

Look, the sales figures are the same. It is said that the turnover has fallen since last year when we opened new stores.

In fact, not only H, M, most of the fast fashion are selling well, TOPSHOP, J.crew, and even Urban Outfitters are very flop.

Look at the bad situation, H M about two years ago began to send people to do research. Finally, the conclusion is that modern people are lazy and give them the brand that they don't want to do and buy whatever they want.

So they decided to come back with all the fast fashion and push back a high-end brand, ARKET,

The main feature is a good quality version of the good.

Of course, the price is higher than the H M, but it's not too expensive. Usually at $42 (RMB 285) to $124 (RMB 843) range, the winter's most expensive coat can also soared to $300 (RMB 2039) or so.

Many people who are more familiar with fashion see a black question mark in their minds,

H M doesn't have nearly two high-end brands, but what's new?

Indeed, H M now has two high-end sub cards that are more popular than the main line:

One is COS, a style, mostly loose cotton and linen clothes (to tell the truth, this literary style has been adopted by many domestic brands to play bad).

The spring and summer of 2017 lookbook COS

One is the Other Stories, the flagship of more advanced fashion sense.

Other stories lookbook 2017.

But these two are after all is said and done fast fashion, the fight is still a new speed (copying speed).

And looks like replica Celine online uk's Arket, one goes up to the big name to rely on, anxious and all fast fashion draws the line:

"All our editions and styles are carefully chosen, tested and repeated, so they are not updated frequently, and every season is updated with prints and details.". "

The main feature is to buy a can wear a long time, do not often change.

This practice is actually the fashion big name play, replica Celine online uk cashmere sweater, Burberry windbreaker is also like this, quarterly updates only details.

However, Arket sells only classic models and has a one-time collection of classic items

You can see the UU but also from simple than its preview.

According to H M themselves, they studied the most popular basic items of the last 20 years, and finally refined these styles.

Product catalog is very refreshing, with the French brand A.P.C of the usual gameplay, at a glance.

In order to indicate that each item is not simple, they are not the ones that have been worn or thrown

All the clothes are coded like a library. They can be found directly by numbers.

This clothes next to a long string of numbers is not the price tag encoding. The same encoding can be made in several different colors and materials.

The same style will use several different fabrics, exquisite to rough, you choose.

In addition, they also sell other brands of single products. And in the column of reasons, it's written very sincerely:

"Because, there, is, no, need, to, reinvent, products, that, have,, already, been, perfect.""

"Because some of the single products have been done well enough, there is no need to develop them again"

Look at their choice of single product list, mainly in shoes, such as Veja, Adidas, converse class, probably because of shoes technology and the last type is relatively high, more professional.

In this pair of hiking boots from diemme, is their best to look at the color

This is not enough, there are gimmicks, it is said that the store also opened a cafe, selling supplies of life, providing one-stop service.

I wonder if it was inspired by IKEA and MUJI.

In fact, the decision of H M was not is because before Arket, rush into danger, there are many classic models, the main fashion Zoupian Jian Feng finally sold the brand niche example:

J Brand

Clean minimalist jeans

J Brand is a special brand of jeans, which is comfortable and minimalist.

It broke many rules of jeans before, such as jeans and even the back pocket logo.

Because of simple lines not long winded, J Brand jeans looks very thin, Skinny Jeans is the most popular type.

After the stars put on, they can basically become bamboo legs, plus no logo, very clean, very good in the street shot, so a red cannon.

Because sell too good, has now been UNIQLO parent fast retailing (Fast retailing) group acquisition.

PS: working men need to dress formally partial can look at this brand, because the pants style of minimalism, it is also suitable for some of the more formal clothes (real goods is rich handsome not buy explosion)

OYSHO

Funky basic underwear

OYSHO is ZARA's parent company's Inditex brand of underwear, pajamas and beach clothes. The feature is clean and refreshing, with a classic basic model.

But it's not the basic model like CK underwear, which adds a variety of trends to the details.

There are not many fashionable underwear and pajamas, much less

There is little that the price is not high style, so positioning from the outset very flattering.

Especially swimsuit, although this niche, but the demand is in fact a big category, who does not want to go to the beach with the male ticket to wear a little better when the holiday, it is best to spend less money.

So the final OYSHO in INDITEX a lot of brands in the tight encirclement, there are now 1 million powder on Ins (as a selling underwear brand is very rare), because popular in our country has also opened a lot of stores.

Outdoor Voices

Casual sports clothes

Outdoor Voices was one of the most popular sportswear brands last year.

The beginning is an ordinary brand of sportswear. It is designed with the idea of fashion design. Some clothes can be worn not only for sports, but also for shopping.

Two years ago, I worked with Man Repeller on a series of fashionable Yoga bags that were moved to the gym. At the time, most of the regular yoga clothes and sportswear were simple, and the fashion was instantly sold out.