"I just want to have some fun and make fashion less serious.". "
This article source: KIKS Ding Shi (public number ID:kiksfashion)
Recently, with respect to the current fashion house, oh, no, it should be said that since the Demna Gvasalia has been playing more and more, BALENCIAGA has two major events.
It is a natural, you that I know of a few days ago, BALENCIAGA under Demna Gvasalia's leadership in the Paris fashion week staged a still unusually big show, released its 2018 spring and summer series:
To find a "naive" model, show location of the election in a park in Paris, playing a variety of bright colors and will really have some soil "pop style" into the new season of fashion.
In short, that's the point. Although it's called "not going the ordinary way", it's nothing strange to think about, since it's from the hands of Demna, right? Moreover, these two days you should also be the show and this series of broken screen, it should not be here, I repeat it.
Today we focus on second things before a week -- probably hold the spring and summer of 2018 big show in BALENCIAGA, a BALENCIAGA, VETEMENTS, Demna and Gvasalia are extraordinary and subtle relationship between the brand was born, the brand name is - BOOLENCIAGA.
Well, don't be surprised at first. Although BOOLENCIAGA has been established for a few days, the brand really needs to be spoken more than a year ago.
Remember last year's VETEMEMES?
Probably last year, in 3 and April, there was a brand, or a single product, that jumped out of fashion as fast as it could
A raincoat. To be exact, it was a raincoat launched by Broolyn designer Davil Tran, with VETEMENTS, the only "VETEMEMES" brand.
In fact, this raincoat is really VETEMENTS with the raincoat in the only difference between the two words ", but the price, but more than the" authentic "cheap several times, only sell $59 (now launched version 2, the price rose to 85 U.S. dollars).
You know, at that time, VETEMENTS is popular, the back printed "VETEMENTS" raincoat, as a popular brand explosion, even if sold thousands of dollars, but still a coat hard to find.
The emergence of VETEMEMES "said" just for the irony of this terrible phenomenon, more and more single product not what design sense, but because of the "network effect" sold out.
"You VETEMENTS line, I VETEMEMES also OK, not to mention I also sell cheaper than you do?"! "
But in fact, VETEMEMES did this "Spoof or tribute" not only a raincoat in a short time quickly sold out, this brand was even such as Vouge, Fashionista, WGSN and other well-known fashion media have reported, seems to have become a real fashion brand "".
So, ah, in today's Supreme and replica Louis Vuitton bags uk cooperation, Gucci find the era of GucciGhost, really nothing is impossible.
Then, get great attention of VETEMEMES seems to be related to certain legal issues, all disappeared in half a year, everyone forgot it when it comes back, but is "become aggravated back".
Around November, around the same time, VETEMEMES announced that it would supplement the same "hard to find" raincoat. In addition to this raincoat, almost all of VETEMENTS's signature burst was also "VETEMEMES tribute or spoof" and sold at an extremely cheap price relative to VETEMENTS;
Metal style Hoodie and Tee:
"CUT HERE" T-shirt, "communism" hoodies or even another version of the raincoat... Anyway, those VETEMENTS sell well, VETEMEMES zhaodanquanshou.
With these moves, VETEMEMES stood on the cusp again. If it's just a raincoat, you can call it "KUSO" or "homage", but this series... Anyway, I don't know how to describe it.
Even more amazing is still behind the object as "don't know how to describe the Demna Gvasalia actually said:" VETEMENTS will not filed a lawsuit against VETEMEMES, I hope Davil Tran can do the same clothes as our own, love and enjoy what he did. "
While the VETEMEMES itself, not only sold in their own website is very good, but also into a Japanese famous Select Shop, and VETEMENTS were looting the day on sale......
I think it's the best of times and the worst of times.
Will the future of BOOLENCIAGA be all right?
So far, I believe we all understand, the BOOLENCIAGA was founded last week, but also by the Davil Tran founded, called VETEMEMES brothers brand.
As for why the creation of BOOLENCIAGA, Tran said: "when I know VETEMENTS will no longer continue to do those interesting Oversize clothing after I decided to start BOOLENCIAGA (it really is......) and on VETEMEMES, Tran said that as long as you can, he will always do so.
Today, BOOLENCIAGA has shared an official website with VETEMEMES and has sold its first single product - the hat with BOOLENCIAGA, with two colors, red and black;
Later, Tran said it would do the same thing with BALENCIAGA, but for the future of the BOOLENCIAGA, Tran was a little worried: "after all, BALENCIAGA is a big brand, and it has been trying to protect everything about the brand of intellectual property, it can be more terrible than VETEMENTS. "
"But I want them to understand my little project. I just want to have some fun and make the fashion less serious.". "
The truth is that Tran this worry a little right to know, although Demna himself said that all are not averse to Tran, but BALENCIAGA Demna is not a man, not to mention its behind a Kering.
What the future of BOOLENCIAGA is, is unknown. But now it seems, from VETEMEMES to BOOLENCIAGA, Davil Tran's "potential" has indeed made quite successful (otherwise I will not be so hard to do so).
In spite of this success, it seems to me that there is some shame. So it's the same sentence - the worst of times, the best of times.
The _ mm _ pictures from the network
This article has been approved by the original author KIKS Ding (public number ID:kiksfashion) reprinted
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