600 thousand RMB Nike Air Max 1/97

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This week give you the AUO this pair of shoes, but the price is not backing, is really shocking!

Will you do that for nearly 100 thousand dollars (about about 600000 RMB) for a pair of shoes? This is not a very famous "dream single product", but it is a "new product" that is just born in the near future.

However, last month in eBay, you really have such a pair of Air Max named Nike 1/97 Sample version of the final shoes for $96100 price tender. The price of these shoes on other trading platforms has generally fluctuated between 800 and 2000 dollars, which is actually poverty limiting my imagination.

In fact, in these two - level market why the performance of such a strong, mainly because of this year's Air Max Day new project "Vote Forward" ball ticket election activities.

Some people may not be familiar with this activity. This "Vote Forward" project, Nike has invited 12 creative people from all over the world to create a subversive Nike Air Max style.

And this Nike Air Max 1/97 is designed from the hand of the champion Sean Wotherspoon. Of course, the person who does not know the activity is very strange to the champion designer, and the rear teeth will introduce the Designer.

First, let's take a look at Nike Air Max 1/97 (expensive) where:

1. This antique sneaker is inspired by the Vintage cap in 80s, using the corduroy element to replace the original mesh and the synthetic structure.

2, velvet inside, with a "smiley face" pattern of insoles, denim and the use of Logo s woosh ring

3. The most interesting thing is to "grafted" Air Max 97 and Air Max 1, which are "grafted" together.

Followed by the word "VA to LA", VA is the abbreviation of Virginia (Virginia), which is the birthplace of the champion designer. LA is the abbreviation of Losangeles, a place where he runs a trend shop.

Although the design is fine, there are also the feelings of "paying tribute to the history and drawing on the classics". But alone, a pair of shoes with a price of $160 can have a nearly 10 - fold profit margin. Ah tooth really doesn't accept this fact!

But if you have to pick up the designer, it might feel more or less worth the price. The champion designer, named Sean Wotherspoon, is not very well known. Ah Ya knows and credits him to the Round Two, which he set up with his old friend.

Although Round Two is a second-hand store, but the shop is not subject to the trend of the trend, only selling the value of the trend of a single product, is not very willful?

Here you can find a lot of retro products, such as Kanye West have issued Pastelle jacket, the value may be as high as 2000 to 3000 dollars in Polo NASA 90s Hip-Hop T-shirts and jackets, such as Supreme like T makes his eyes light street single product.

Pastelle jacket (picture source: Complex)

Polo NASA jacket (picture source: dunksrnice)

Supreme T - shirt

OriginalFake (the above image source: Pinterest)

Because the sale of goods is really too tide, Round Two in a few years in the industry to make a name, and now it is to open the shop to New York.

In addition to attract a large number of fans came to the streets "pilgrimage", and even a lot of coffee are admiring.

(image source: dunksrnice)

In fact, why Sean Wotherspoon can fire suddenly and be favored by fans in the "Vote Forward" vote and get the champion. It can not be separated from his extensive marketing of social media, such as ins.

At YouTube, they regularly update the cultural video of their tidal current and constantly update the shop. And the dry goods can be said to be quite sufficient, video enough for 50 minutes, so people are not unreasonable, after all, is the heart.

This Nike Air Max 1/97 is no exception. Sean not only started warming up on Instagram earlier, but also specially converted a Volkswagen vehicle with the same shape of shoes. This method is undoubtedly the best choice for eyeballs.

Finally, let's take a look at the sneaker who got the pair of shoes and took a photo of the high - press.