This year's best brand is closed today

Today, in December 20th, for many people, this is just an ordinary Wednesday.

But in the northern part of France, a buyer shop called Colette has been officially completed today. For many fashion and street people, this is a deeply deplored news.

Every year, we will integrate the performance of the brand and select the best brand of the year.

In 2013, the skull mastermind JAPAN won the crown;

In 2014, double lightning Fragment Design was elected best;

In 2015, the three bar Adidas came to the top.

In 2016, with a high strength and a joint creative move, Japan selected boutique BEAMS has become a big heart "right choice".

So in 2017, from January to December, which brand was impressed?

In Vapormax, The Ten, Air Force 1 Series 35th anniversary many topics of public opinion has been in the territory of Nike, or by virtue of the "IKEA shopping bag", Speed Trainer, Triple S etc. beyond the replica Gucci bags uk to become the world's most hot fashion brand Balenciaga?

In my opinion, not all.

I think the best brand of the year in 2017, not Nike, not Balenciaga, but the famous Paris buyer store - Colette.

Not only because of its performance this year, but also because, after this year, Nike is in Balenciaga, but there will probably never be another buyer's shop called Colette.

So, before saying why it is the best brand of the year, I think it is necessary to briefly review the glorious years of Colette in the past 20 years.

Colette is known as the world's most successful buyers shop, not just because of the store products, for Paris, for the other selected store, for the artist, for the brand and designers have a great role in promoting.

"Like cheap replica chanel handbags UK Pop-Up cloette in the opening period, pushed up to the price of the" Chanel x Pharrell x adidas Originals Hu NMD Trail "in addition to online lottery, only to buy the next line channel is only colette.

Founded by Colette Rousseaux and her daughter Sarah Colette two in 1997, 20 years ago, two people will shop site in that time is unknown RUE SAINT HONOR e Colette, but because the home buyers shop more and more famous, and also makes the street become to Paris will go to the attractions. Also many other buyers shop.

The Colette Rousseaux and her daughter Sarah

Remember the old Buddha Karl Lagerfeld has repeatedly expressed their love for the Colette, "to Paris, even if not going anywhere, also want to go to Colette, at the same time, Colette is the only thing he will go to the shop, because there is no other place in all things.

Many titles of Paris's "capital of culture", "fashion capital" and "capital of art" are not only coming from many sources. In my view, Colette's brilliant performance in recent 20 years is also playing a very important role in consolidating.

How does the Colette Logo come from?

I think this should not many people know, 20 years ago, when Colette and MS. Sarah decided to open Colette when they seek to come to Wolf Logo artist Guillaume store design, two blue point easy to remember, as is the symbol of the two founders, and after the twenty years of the two years. Blue point has become one of the most classic Logo.

Guillaume ^ Wolf

Although there is a buyers shop, but Colette for the art of things is also considerable attention, not only from time to time to find artists launched by a single product, it will own storefront window as a display wall to display the works of artists, every Monday change has become one of the characteristics of colette.

Like Kevin Lyons, Andr e Saraiva and Jean Jullien and so on are known by Colette and artist.

Kevin ^ Lyons

Among them, graduated from central Saint Martin college and the Royal College of Art in the UK Jean Jullien, the illustration works quite simple but quite cute is full of humor, it also makes the cooperation with Colette Colette from the shop to by the single product are full of vitality, and Jullien's success also makes Colette become a breeding place of artists.

The Jean Jullien, he partnered with Colette products.

The Jean Jullien Colette design pattern.

The front has been mentioned, Colette is the only old Buddha will go to the shop, because there is no other place in all things, this shows that Colette's unique selection of vision, on the other hand, Colette will think to make the public aware of the many "niche" brand and designers.

Like, founded in 2005, Le Labo fragrance brand, remember in 2014, Colette had to cooperate with it in a bottle of perfume, and the 20th anniversary big parade this year jointly, there is also a Le Labo.

In addition, there are GRANIPH, Anna.K, Julien David and so on. In the past 20 years, nearly 9000 brands have appeared in Colette, which is really a surprise.

As a fashion circle is "famous" buyers shop, Colette will often work with a lot of niche brands, but also brought by the single product is also very interesting, like Vipp and DARCEL in 2013 and the three party cooperation trash, in partnership with BodyCross in 2015 2015, the fist in cooperation with FRESCOBOL table tennis the racket like.

See these combinations

After that, it's hard not to take a lot of attention. It's just these interesting actions that make Colette much more respected and more popular. The relationship between Colette and brand, designers, it seems to me like horses and horse general.

So, say this year, C

The performance of olette is also remarkable.

From January to December, the production of Colette in the past 12 months was also remarkable, and there were many good joint names.

The Colette x Karhu Fusion 2

The Colette x Nike Air Woven

Colette x UNDEFEATED x adidas Consortium "

At the end of a long Colette cooperation, joint object is from Florence Street brand SELF MADE, the two sides of the joint multiplied by the black and white color, and printed with the words Colette Logo in front of and behind on shelves were sold out, after also replenishment.

In addition to this, I also want to take a few interesting, representative names and Pop-Up to tell the big brothers.

As this year's brand, Balenciaga's every move is not

It is often noticed by fashion and fashion circles. In June of this year, it opened a limited store in Colette, and brought a series of products and joint names.

The interesting thing is: besides the conventional clothes and the shoes,

In the Pop-Up store, Balenciaga and Colette also brought many interesting pieces, such as dolls goggles, mugs, bicycles, pencils and founded in 1880, Handmade plush doll brand Steiff three party joint.

It's been mentioned earlier in the article that the interesting place for Colette is that you can find many things that other places can't find.

In this cooperation, this can also be reflected.

The cooperation between the two sides took place in July of this year. The reason for this cooperation is that there are two reasons.

First, this cooperation subverts many people's previous knowledge of H M products.

The most impressive part of cooperation is a A style cloak coat, which belongs to the exclusive cooperative new design. It is made of wool and nylon blended material and added to the most symbolic blue of Colette. It looks simple but it is very colorful.

The second，

This time

It is the first time that H M cooperates with the retailer.

H M Studio series products belong to H M's Paris fashion week in its own design style, is already has great difference with ordinary M H, and the cooperation from all sides seem very representative, but also reflects the influence of the Colette side.

With the end of replica chanel bags uk's Pop-Up officially, Colette also ushered in the last fashion brand Saint Laurent, and launched a month long Pop-Up Store.

To this end, the two sides have also specially built a series of joint names.

Including Smith, Rose, Axl with Patti Depeche Mode, Bryan Ferry and Tee rock legend pattern sweater, three party joint Vespa Polaroid Bang locomotive, SX70 camera, Olufsen, Concept and Arkaic audio headset skateboard etc..... with black color is also very wide, covering.

However, cooperation is not the most important.

Remember that in 2013, the Hedi Saint Laurent or Slimane served as creative director of Saint Laurent period, because once Colette Saint Laurent sweater spoof announced the termination of cooperation with Colette, also cancelled Colette $285000 spring orders.

After a lapse of four years, the two sides reconciled, Saint Laurent is not only as a Colette before closing last hosted the Pop-Up brand, Saint Laurent, is likely to take over the Colette is located in Saint Honore street shop.

The Colette x Saint Laurent Pop-Up

From the previous "shoot two powder" to "bury the hatchet", and now plans to take over the Colette store, Saint Laurent's move, it seems that I in the right, Colette is already on the "best in the world buyers shop the best tribute.

From the beginning of the Balenciaga to Les Vacances De, Lucien sacai, Thom Browne, replica chanel bags uk to the end of the Saint Laurent, it actually are not difficult to find, Pop-Up is different from the common, in this year of planning, the product scale, scope is very broad, and this is also quite consistent with Colette gives the impression for a long time.

The Colette x Saint Araki Laurent joint planning to create a special exhibition of Saint Laurent Shiki-in

In good faith and salute, Colette has proved its value as a buyer's store through many joint names and Pop-Up Store co founded with the six brands in the past year.

The Colette x cheap replica chanel handbags UK Pop-up Store

After that, Sarah Andelman, one of the founders of Colette, also revealed that she would set up a consulting studio Just An Idea to cooperate with brands and artists, which is also very consistent with what Colette has been doing.

Perhaps Colette is closed because of Sarah's mother but in any case, advanced in age, their passion for fashion has been changed.