Wenzhou YEEZY, the new business card of China sneaker?
The video on the Fake YEEZY Store in China on Youtube has one million and four hundred thousand clicks.
I haven't seen it. Let's have a look at it.
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In August this year, Wenzhou China, epoch-making opened the world's first YEEZY stores, Kanye in advance for the first step to open 200 stores.
The picture comes from NOWRE
Decorated "electric blue", "full of sense of technology" at the top of the shoe store, "America Style", after "micro whole" YEEZY, the price is not cheap, Adidas YEEZY Boost 350 imitation 550990 yuan, some embroidered style, sold 1990 yuan.
It is not only widely discussed in the domestic and foreign media and netizens on the shop full of curiosity, so there is little brother into the shop in front of foreign video.
Since the opening of the Wenzhou YEEZY, the voice of scolding it as a fake and losing his face to the world has not stopped. Think carefully, this farce looked down, it cursed place, it is far more than fake so simple?
The unsuspecting consumers as a fool to money
It's not wit, it's dangerous.
"Imported patent materials, Taiwan water-based adhesive technology, shoe upper sole design patent, thermoplastic polyurethane elastomer foam particle manufacturing technology patent, we are originally professional shoemaking origin."
According to Mr. Hu, who has been engaged in shoe making and selling for more than 10 years, "YEEZY" trademark was registered in November 21, 2013. It is even earlier than the coconut shoe launched by Adidas in 2014.
Wenzhou commercial newspaper "successful registration of temperature and business" YEEZY "trademark and open shop"
It has to be said that the rush to see business opportunities is really very smart. Once the trademark is effectively identified, even if the real YEEZY enters the Chinese market formally, it is possible for the defendant to infringing it. High trick!
Smart, and having this trademark, you can blatantly do the same as the original YEEZY. Changing the letter and number is the design of YEEZY in China.
Original: Adidas YEEZY Boost 350 V2
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Wenzhou YEEZY: YEEZY 550
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Witty and original YEEZY, star price speculation with goods to do such a fire, propaganda can excuse me in a flagrant way to.
The publicity copy on the marketing number is to first quote all the stars and wear the original YEEZY to show how hot it is. Another exciting "shoe shoe" that didn't get to YEEZY before is also discouraged. For! The first YEEZY entity store in Wenzhou has opened! " The seamless docking from true to false is achieved successfully. High trick!
Add comments that "as a faithful coconut powder, love embroidery, will go to the store to buy a pair of" big Wenzhou ", I really powerful, the shops have opened up the Navy speech, successfully suggests that the true nature of the product, and upgrade it to the city light, make the comment area is filled with the atmosphere of the big dipper. High trick!
Even more witty, Mr. Wen, Mr. Hu, can make it clear that it is for the welfare of the consumer.
Hu believes that in the influence of popular fashion brands and limited hunger marketing policy, huge market demand and limited supply of the birth of a large number of shoes and cattle dealers, they designed to grab the popular trend of a single product, then sold at high prices to the trend of brand fans, some "black" traders even real harm consumers however, in the store to buy, regardless of quality or customer service are more secure.
Wenzhou commercial newspaper "successful registration of temperature and business" YEEZY "trademark and open shop"
Real store purchase, quality and after-sales guarantee, that true and false guarantee? In China, these YEEZY can be protected by the Trademark Law "genuine", but to go abroad, who would recognize?
Mr. Hu, a warm businessman, has successfully grasped the psychology of consumers' fear of fake shoes, so that consumers can safely buy "fake shoes" to their YEEZY. High! It's really high!
The survey released by HIGHSNOBIETY in September shows that
The proportion of the true and false YEEZY "white spot horse" on Taobao is 1:6
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This similarity is more than 90% of the products, is in the use of information asymmetry, deceive those who usually do not focus too much on the shoes, and the needs of consumers to buy big shoes, put them as a fool to money.
This blatant shoe business is quite business minded, but has no business ethics! Once the starting point is wrong, the good production technology and the better commercial means can not be used as an excuse to wash white. It is the sinister victory of China's fake, and its existence will only boost the price of more plagiarism and counterfeiting.
Look, is this the Chinese version of the wind?
Look, this is a Chinese type of malformed innovation!
In addition to the "basic series" of changes in letters and numbers, Wenzhou YEEZY sells YEEZY with big caves and large joint names, such as -
YEEZY x Bape????
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"Dragon", "blossoming", "koi fish", "snake" is full of Chinese elements of embroidery, in the propaganda to define a series of China elements x YEEZY, to sell the "550 no"? Why do we have to do the Chinese wind?
You don't understand? Will do the Chinese wind design, is the big brand, is the trend!
Nike and Adidas and other sports big cards, each year will launch the Chinese element related shoes.
Adidas Originals 2017 Lunar New Year series
The inspiration of the chicken in the traditional mahjong
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Mr. Chen's Clot is often cooperating with Nike, Adidas, Converse and other brands with Chinese features.
2006
CLOT x Nike
Nike Air Max 1 Kiss Of Death
Inspired by traditional Chinese acupuncture and moxibustion
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2017
CLOT x Converse
One Star
On the concept of "Yin and Yang"
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Domestic creative studios and designers will also be combined with brands or customized footwear institutions, making a retrofit and redesign with Chinese characteristics on the basis of classic shoes.
New Balance x DEAL x 400ml
In Tianjin traditional folk art clay figurine Zhang Caisu inspired to create
Nirenzhang 997.5
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Designer Wang Zhijun
Nike Air Force 1 custom version of the monkey
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Wenzhou YEEZY, as a "big card", must have Chinese wind. How do you get it? Still that reason, see what brand element is good, take over to use it.
Does this snake come from GUCCI?
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... Can you get a little more?
It's not enough to chew a person to spit the gum. Do you have to chew a few people to spit it out?
Every time a Chinese wind sneaker, we are high, even if foreign designers do spicy eyes mechanically, but at least we have China elements transfer out to foreign sneaker enthusiasts through this pair of shoes know our culture.
Over the past few years, we have grown more and more in China. Designers who have unique experience with our culture are doing this. The Chinese style sneaker will go better and better in this direction.
The YEEZY game in Wenzhou is just a speculation of Chinese style as a marketing gimmick, and no respect for design can be seen.
Our sneaker industry, manufacturing technology completely no words, what is the lack of? It's the design.
And what's the hardest thing to do with a pair of shoes? It's also a design.
We can't simply bypass what we lack and make wedding clothes with others' ready-made designs. It's unfair to the stolen design brand, and is not fair for those domestic sports shoes that are seriously researched and developed and designed.
In September this year, once a year "shoes world cup" WSC (World Sneaker Championship) first came to China, tournament organizers Wayne Lee Edwards said in an interview with Size, he did not think the sneaker culture in China development speed is very fast, but the development of very good. Ding Li, a Chinese player, also scored third in the game.
Ding Li's entries
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Rather than looking at Wenzhou's YEEZY to become a Chinese sneaker card, this is the rise of the Chinese sneaker design that we would like to see.
"What do you think about the Wenzhou YEEZY?
Point out or leave a message, choose one to tell me.
Related labels:
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