There are several pairs of shoes every year up an empty purse you master.
In Beijing Sanlitun or Shanghai new world, every year, the outbreak of a strange phenomenon: 9 people wearing the shoes as like as two peas 10 men, but to the next spring, and these shoes will suddenly disappear.
This kind of sneakers, which are not more than 1 years old, are called "annual shoes".
For second years, even you are embarrassed to put them on your feet again.
For example, the popular Adidas NMD in 2016, Edison Chan was dressed, Shawn Yue was wearing it, you were wearing it, and the sweeps were wearing them too.
It's no one to wear this year.
At the dawn of the new year, in order not to let the old man in a Shaolie Du 4 out of the 2017 year "double shoes", Flop for different reasons, the following:
Du Xiao is here to seek Kanye West to let go of the fashion circle.
Since Kanye has signed its own independent line YEEZY to sign Adidas, plus the strong combination of Kardashian family with the net red wife, this desert disaster has swept the globe.
The first YEEZY 750, to 350, to 950, to 350 V2, a year YEEZY to wash the brain unshakable global youth, from the sale price of 1899 to 6000 to fry outrageous they would not hesitate to pay a bill.
It is this double continues to dominate the Sneaker market YEEZY, so that the loss of adidas has begun to turn back to the forefront of the market, with Nike and.
Adidas said, "YEEZY BOOST 350 V2 has adopted the latest running shoes technology Boost outsole, the vamp knitted with the Primenknit slice, and the foot wrist is radiant and smooth, which perfectly fits the ankle. "
"The prominent arc of the 350 V2 heel position comes from the giant buttock contour of the Kardashian, and the upper foot has a soft and elastic sense of shit," said the senior YEEZY collector. "
But if the shoes were designed by Lining, no one wanted 120.
First, YEEZY BOOST 350 V2 is really unpleasant:
YEEZY BOOST 350 V2 less Du think only ankle fine black lines, tight leg wear is the best way to see the white and yellow is actually very difficult to master the desert folk.
Second, as a limited amount,
The output of YEEZY BOOST 350 V2 is too high.
Kanye said two sentences:
1. "I'm running for the president of the United States. "
2. "let everyone wear YEEZY. "
I have been very optimistic about the first sentence. Trump can do, Kanye also can; as second words, Kanye has done.
It is his sentence that makes YEEZY BOOST 350 V2 a turning point in the sales of YEEZY series.
Before this, the reason why YEEZY can create myths, price so high and people to buy, it is because: others can not get the best.
This group of so - called opinion leaders desperately tells you that this is good - looking, this is the trend, and then 1000 pairs of shoes have 100 thousand people.
At this time it is not important whether it is good or not, the group has hypnotized you into: the shoes are expensive, so it looks good.
This hunger marketing for adidas tested, expensive to start Aguirre price plus the difficulty, let YEEZY become the year of God brainwashing shoes.
However, "the fire is not a good life", the latest YEEZY BOOST 350 V2 gray starting forty thousand double, really let everyone put on YEEZY.
Adidas increased production and added counterfeit products to increase production. Finally, those YEEZY shoe fans finally opened their minds. They also let Shanghai shoes in Beijing Xintiandi and Beijing Sanlitun store up shoes.
Just as the stock has climbed to the highest point and the roller coaster has been steeped down, now you go to the streets of Xintiandi or Sanlitun streets. The chance of finding wild 350 V2 has become more difficult than catching Picacho.
Last，
YEEZY BOOST 350 V2 is doomed to be a "year's shoe" that can't survive next year.
Who still remember last year's Taobao YEEZY BOOST 750? 350 kill it by hand.
Similarly, instead of changing the soup, the 2018 shoe, "YEEZY BOOST 700", would also be the last straw to kill 350 V2.
This is a typical case of consumer aesthetics that is played by a shoe manufacturer: you think it looks good because Nike makes you think it looks good.
As the generation Air Max, the Air Max 97, which was born in 1997, did not explode like the Air Max 90 and Air Max 1 year after year, and no one ever bought it even when it was 4 years ago.
But in 2017, in order to celebrate birth 20th anniversary, Nike engraved a pair of silver Air Max 97.
With Daddy shoes fire trend, coupled with the limited means of marketing, a "silver bullet" from the beginning to the end of flying.
The Air Max 97 shoe's 3M reflector matches the latest Nike's latest full foot cushion, becoming the heart of this year's Sneakerhead.
It is said that 20 years ago, designer Christian Tresser was inspired by the Japanese Shinkansen bullet train, and designed a popular 90s Air Max 97 with near future style.
But according to the designer Christian Tresser, the real inspiration came from his metal - plated mountain bike.
Although I think Air Max 97 is beautiful, I still keep it in time.
It is included in the ranks of "annual shoes":
First, Nike's marketing strategy does not allow it to fire for second years.
Every year the Nike will be the main push or engraved a pair of original vintage shoes, like engraved Nike Air Max 2016 95, this year's Nike Max 97 Air thunder were all away.
Like the phrase in the beginning of this part: you think it looks good because Nike makes you think it looks good.
Daily posters bombing, plus celebrities, your beauty is soon brainwashed by the advertising strategy of the manufacturer.
2017 was 20th anniversary of Air Max 97, so Nike was recarved on a large scale. Next year it is likely to become Air Max Plus:
Second, it is not reserved.
The biggest feature of Air Max 97 is the industrial sense of metal color, with the antique shoe type, and the impact of the texture is just right. In order to cater to consumers this year, Nike has made too many styles to cater to consumers:
Girls like pink and pink, and high school students like tide cards and tide cards, and then find a few luxury designers for a higher color. They can also catch up with fashion circles.
From top to bottom, Off WHITE x Nike Air Max 97, Nike Air Max 97 MID by R.T, 97, 97
Once these measures are abused, the counter effect will be brought. It seems that even if your dream sweetheart suddenly became every day and you went to Argentina to see the waterfall, you would be tired of it.
The most classic appearance of Nike Air Max 97 has been weakened, the excessive hype that is not enough, the brand new colors or joint names that will give you a fresh look. Believe me, you don't want to wear it after you buy it.
This is the ugliest basketball shoe on the foot of the year.
When Nike released a sample map of Nike Flight Bonafide this summer, all the self - tasteful Sneakerhead was exclaimed.
"This is not a pair of shoes, it is a work of Art: the bottom of the shoe is three different sizes of ellipses, like the compound eye of alien creatures. The design of high flying hose and the smooth lines like a spacecraft from 80s have a sense of future coming from the past. "
Nike Flight Bonafide of noble origin, its predecessor is the 20 years of the world's Zoom Flight 95 foreshock.
In 1995, Zoom Flight 95 was the shoe king of the time.
This is the first pair of basketball shoes that carry the Nike's softest air cushion, Zoom Air. At that time, its ultra - thin, ultra - light air cushion technology achieved the status of the Nike industry. The design was inspired by the eyes of the flies, giving people a sense of transcending time and space, and thus the nickname of "big eyes".
In addition, it is one of the greatest NBA control, Jason Kidd boots.
After 20 years, technology is more mature Nike, ready to reshape this pair of classic basketball shoes, shoes will use more high-end Flyknit fly line process design into recent fire socks form.
But duo predicts that these shoes will also be Flop in 2018.
First of all, the people who bought him all depend on the yearning for this pair of shoes.
Nike Flight Bonafide shoe body stability is too poor, not suitable for actual basketball shoes, there is no significance.
Secondly, this pair of shoes on the foot is really ugly, love his people also can not hold.
A single look at Nike Flight Bonafide is really beautiful. But it turns out that no man's foot neck will be fine to the effect of being out of the advertising map.
The real shoes on your feet, there is kind of like a 165cm tall and weighs 200 pounds of fat in tights in the gym running and a sense of violation.
The upper foot is not suitable for everyday wear, there is no actual combat performance. Besides, the trend of socks and shoes can't last long, which makes Nike Flight Bonafide destined to become a member of "Nian shoes".
This is the most beautiful design this year, but it's also the main cause for it to survive next year.
As long as you have some contact with the Internet, right love brush Taobao, even if not read out Balenciaga name, will be on this pair of shoes a huge ship some impressions.
It led to a revolution in 2017, more and more shoes back to vortex in your father wearing the shoes.
This revolution will bring a kind of aesthetic trend of ugliness.
This is due to the new designer of Balenciaga, from Demna Gvasalia, Georgia.
His coming to Balenciaga this hundred years old never stopped:
The huge "Jingdong express" down jacket.
"Spring Festival" super large sacks.
It also includes this pair of daddy shoes.
Do not look at this double Balenciaga Tripe S and the old bottom and thick, this is the designer Demna Gvasalia elaborate design.
do
One of the representatives of the destruction of aesthetics,
Demna Gvasalia uses all the Antwerp - style deconstructionism on this pair of shoes:
The sole is assembled and assembled from the old shoe. From running shoes, basketball shoes and track shoes to extract the shoe model, all step on the foot to form the hyperbole of 6 layers of sole;
The old style shoe upper combination is reused, all hand collage is made. Leather, mesh, chloroprene rubber to create a complex layer of different materials, oxidation, to do the old process effect, the sense of age come.
Although the process is complex, it is still unable to avoid the voice from the outside world to say that he is ugly.
Demna Gvasalia does not deny the criticism of his design, and he believes that "Ugliness" has always been the driving force of fashion.
So no matter how many people say the shoes look big and ugly, they don't stop his sales.
The shoes made a large number of fake shoe factories from Putian home, and the price of Taobao was 198-11198.
But duo thinks Balenciaga Tripe S will come in a hurry and go in a hurry.
It is wrong to be too wrong.
Since the second half of 2017, this pair of father shoes has been the object of the various brands, leading such as Gucci, Dior, replica Louis Vuitton bags uk and other big brands to follow.
It's like a middle school class who is always the first master to learn to learn from the first rostrum, and often disappear after graduation.
Balenciaga Tripe S is very likely to be a martyr for daddy's shoe fashion.
This also should be "the fire is not a good life" this phenomenon, lead to the same type of shoes because of too much fire and rampant piracy, the pursuit of the one and only Sneaker enthusiasts due to lack of niche doesn't wear; pirated too poor quality wear will not wear.
This pair of Balenciaga Tripe S is "years of shoes", the phenomenon of fashion but less fodder, Du believes that the great Demna Gvasalia brain hole will design the next two years "shoes".
The above 4 pair of shoes are really very hot in the coming 2017. But he really predicted and told you that the "year shoes" were "year shoes", and the cycle was only one year.
Like love, only in the right time is the right person.
Shoes are the same. It's not shameful, but learning to let go at the right time is a truly accent Sneakerhead.
Related labels:
Adidas
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