The disdain chain between the tide and the tide
How on earth did it come out?
In October this year, a figure sparked everyone on "wearing Balenciaga or wear CONVERSE" hot, more extended "beauty tide and diurnal tide which cattle" argument. (believe everyone has been painted by this picture, please make up for yourself)
People wearing the tide of beauty, with the momentum of the momentum of the superiority: "playing day by day like the old man, far better than the beautiful tide cattle! How do you claim that you have a low profile, the most popular is not my beauty? "
The more good people make this picture
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Play a style and disdain human capital? What's the matter?
The same thing is to play with the trend
But the beautiful tide feels that he is the most bull
Ask how great it is, can pull you off the reel on a good half day tide play said.
First, take the eye.
As early as the 80s of the last century, the old brother Stussy of the United States was red with a graffiti signature on a surfboard and on a T - shirt. Since then, more and more American street brand followed logo on T-shirts and hoodies, gradually become today's beautiful tide most representative elements.
The identification of highly logo and bright color, not only can the first time to attract the attention of people around, but also by virtue of it to look for enthusiasts, quickly gather into a circle.
Secondly, there is accumulation and connotation.
The age of the rise of the beautiful tide is also the time when hip-hop culture, extreme sports and so on. Young people pursue personality and rebel spirit, throw out uniforms, wear baggy clothes and sing Rap, and express their dissatisfaction with society in various forms. The tide of beauty is also widely spread with the rise of hip-hop culture.
And "China's hip-hop" broadcast, it is to let the beautiful tide have reached unprecedented heat in the country.
Recently exposed Stussy brand book
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Stussy advertising in 80s and 90s
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The most important thing is that one's head is not cheap.
The upper body Supreme, the foot step Yeezy, with the casual one will be tens of thousands of pieces. Beautiful tide all know, into the pit is no limit.
The cool, the eye, the rebellious personality, the money can be seen, the tide of beauty is not forced to have the cow force?
Plainly, the beautiful tide is not looked down on the diurnal tide, they just have absolute confidence that supercilious.
The tide of beauty and the tide of the sun
The relationship is close but different.
In contrast, the younger generation on the tide, no publicity so beautiful tide.
In the 90s of last century, the tide of beauty was introduced into Japan, and the tension - filled street style made the repressive Japanese find the exportation of nature.
In order to match the shape of Asia, the Japanese began to develop local brands according to their own characteristics.
On the basis of the beauty tide, it is reformed on the basis of classic style, focusing on the creation of technology and details, forming a unique style of daily tide.
The Japanese who advocate the introverted and introspective, even if they wear Oversized, are also on a daily basis, not as aggressive as the beauty tide.
A demonstration on the diurnal tide in general merchandise in "Popeye"
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There are no lack of high price products.
What kind of material, what kind of technology is money, basically is very real. Even if some people fry the price, it is far less crazy than the beautiful tide. This is still a little tender in the face of the hegemony of the United States.
You know, hunger marketing, high prices, the price of cattle fried these things, in the eyes of the beautiful tide is unusual but again. But even so, there are a lot of people to chase.
It's good that people can't see the tide.
Or is it selectively neglected?
- the redesign and starvation Marketing -
The impression of Stussy, Supreme, HUF, Undefeated, THE HUNDREDS and so on, which is "Chao" and "cool" is still on the way, but its routine is much used, and its market is beginning to show a weak state.
And luxury brand name brothers, out of the joint name and limited amount, but do not see how much design on the new idea, the quality is nothing to say.
The fire is like Supreme, and the coffin is made with cheap replica Louis Vuitton handbags UK. If it is a kind of behavior art, it is a rather discussion space. But the final point is business, and there is no meaning.
And another fast and fast fading brand, ASSC, can be regarded as an extreme epitome of the brand of the beautiful tide.
At the end of 2015, in the introduction of Dover Street Market London and the help of celebrities, the Anti Social Social Club (ASSC) began to explode, and the trend was two.
Play the "anti social" decadent people ASSC, but
It is closely related to the big opinion leaders in the tide world, and the cooperation between the predecessors of the tide brand (such as Nike, UNDEFEATED, etc.). Is this routine very familiar?
A single ASSC is quite difficult to grab. When new releases, stores always long queues of official minutes sold out, want to wear it can only accept the speculative price of cattle. Didn't even grab what great, because long enough to take delivery when the season Chaopin dragged into the air cargo.
It's hard to get the clothes, but
If you don't wear it several times, you are on the verge of scrapping. If you're lucky enough to get a good quality, it's basically Fake. And in the design, there are not many breakthroughs.
In addition to logo or logo.
As a result, it has lost a large part of the international market. At the same time, continuous roll out of the joint name, singing the sound of failure. But there are still people who are happy to buy the bill.
People who are eager to be cool can be easily attracted by the beauty of the extremely bright eyes. If they are satisfied with the pack mentality, they will comfort themselves with the words "not good quality but rich style".
But what about cool? The so-called spiritual core is no longer valued, but there is nothing but a bluff.
No style will be "cool" forever. If you do not adjust the strategy in time, one day will be abandoned by the market as our performance.
- day tide: Seiko secret agents connected with culture
There are Mastermind JAPAN, EVISU, NEIGHBORHOOD, Fenom, WTAPS and so on. In recent years, most of the phenomenon of brand, also was Visvim.
Since its founding in 2000, it has always adhered to the use of the traditional top-quality handicraft and high quality materials. The shoes are used in Goodyear Welted, clothes on the common Boro, pay a lot of time and money only to find the rare and expensive fabric...... So many of them have achieved the name of "luxury goods in the tide brand".
In the brand most proud of the shoes, the principal in the village in a century "reincarnated", referring to the classic style design of other brands, injection alone is Visvim style quality and almost abnormal, easy win.
Not to compromise with the market, not to abandon the pursuit of quality, so that every single product can reach the level of collection, even the price of luxury goods is acceptable.
Visvim 15th Anniversary Exhibition
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Visvim doesn't like shouting. Instead, it explores the fashion value of traditional skills with a unique vision. It develops a Japanese style Boro Vintage and Native Nomad style based on its own unique style, and brings a new trend to export Japanese culture to the world.
Recent update of Visvim official network
Publicizing the culture of Tairyo-bata (Japanese traditional fishing flag)
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Yes, what the Visvim insist on is the cultural connection behind the dress. The cicadas believe that if such a strategy continues, it is expected to create a classic style that can be loaded into the history of fashion.
Because of the limited absorption of the style, want to wear a good tide, can not be expected overnight. The Japanese tide fans will pay more attention to the creation of their personal styles. As time passes, they will appreciate the fashion products and seldom catch up with the brand.
As the origin of the street fashion style, the beauty tide has an irreplaceable enlightenment and guiding significance. However, the rising and rising tide, with its high quality clothing and more solid daily style to show the strength of the vulgar.
Do not judge the value of a style simply by external evaluation. Consumers will not always be marketed by marketing means, which is good and bad, and the upper body has its own decomposition.
Today you simply play the tide underground "day tide no verdict, after more than a decade, the situation is prosperous and who will?
Related labels:
Balenciaga
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