PRADA: my dream is to move bricks

Yesterday tweets mentioned in the PRADA in Shanghai Rong Zhai, the snowflake background will receive a lot of Rongzhai photos, different light, different angles of the old house, smallpox, wallpaper, tiles, presumably a lot of people have been to.

But there are a lot of people to question, PRADA and the old house in the end what is the relationship? PRADA is not a luxury company. Why do you want to make a building repair?

Well, PRADA has been a building company that has been delayed by fashion.

PRADA's brand leader, Ms. Miuccia Prada, has always been full of artistic feelings. You

Under her build, Prada's show and fashion are like

The whole art works together to convey the design ideas that each season wants to express. You

PRADA's short films and blockbusters are full

The adult fairy tale architecture so

(PRADA's latest short film project mailman dream 2 in a naughty ghost)

What impressed me most is the PRADA 11 summer conference, with the three-dimensional geometry of the show so memorable

The PRADA of space on the pursuit of art, design is not limited to the show, but also the tentacles of the construction field, especially the city of different countries Epicenter, set the art exhibition and shopping together, every house by top architects.

For example, the architect Rem Koolhaas Prada NewYork Epicenter you personally

And Mr. Xu's Prada Aoyama Epicenter, who went to Tokyo every time, was from the bird's nest architect.

Herzog de Meuron

The hand of you

But PRADA's

The landmark building is more than Epicenter. Today, Mr. Xu wants to write my favorite and PRADA's most representative buildings.

You must have seen it

This sign, right? You

Whether it is in

The furniture store you

Or at the same time

Gossip Girl in France

What does this sign mean? It's from Prada Marfa to New York

1837 miles.

So far away, so where is Prada Marfa? It is located in the U.S. state of Texas on the Gobi town of Marfa, known as the world's most lonely store size

The shop was originally not the official design of PRADA, but the art of the artist Elmgreen and Dragset.

The original design objective is to criticize the luxury goods industry, but Ms. Prada Miuccia know, not only no accountability, but also support you

From the look, it's just a square white lime wall, black and white,

Minimalist design, even... You look a little naive

But the display in the store is not simple, all of which are selected by Miuccia himself.

Print a single product size

But when you stop to stop, you want to push the door open and find it.

The door cannot open, right, this is a no store size

But even though Prada Marfa is empty, in the evening the store will still be out

Light yellow. Well, we were very lonely

But Prada Marfa, even though there is no shop in the village before the store, there are many people who want to drive a few hours.

Yidufangrong.

Beyonce had to Prada and Marfa (the original photo of Beyonce also love the parents A great hawk spreads its wings, but I love you pose travel)

You can't do anything.

Prada Marfa figure print

Have already become

Fashion lovers and artists of the places of worship you

But don't look at the surface of Prada Marfa, in fact, there are

Heart sour experience, such as: being robbed.

Because the Prada Marfa set up in the free zones, on the third day it built on vandalism, someone will store the products you looted

PRADA had to change all the shoes to the right foot, and the bag became the same.

There is no bottom sample.

OS: Well, the heart is you can't steal it back with you

By 2013, good times don't last long, and the government of Dezhou to engage in things, it said

Violated the highway beautification law, one word: dismantling!

Thanks to the fashion circles and local residents to protest, it also established the protection page "Save Prada Marfa", and finally was able to retain you

Although I do not know what next Prada Marfa will have, but still,

Sincerely wish it can stay in the desert, to illuminate the road direction of passengers lost in you

Bar Luce is a cafe in Fondazione Prada, Milan. Anderson was designed by Wes, a name familiar? Yes, that's right.

Budapest hotel is the director of France

The design of the cafe and the column of smallpox by Milan central train station and II arcade elements, with elegant furniture is very Macarons color.

Italian style retro style print

It's hard to hear that even menu is a Wes Anderson design. No wonder

powder

You so tender

There's a lot of coffee in the cafe

Fun

The print device

Ad locum

For dessert, we like the hotel in Budapest

Can't wolf down, do it

Fine crystal size girl

Now everywhere is the network world red shop, BAR LUCE impressed me most is not the only place decoration.

But although located in Milan foundation, the cafe but did not have any LOGO PRADA, completely free to play, every detail are written with Wes Anderson's name, so romantic

I guess any designer meets Ms. Miuccia

The Buddha department, Party A, should be happy to fly.

Fondazione Prada, also often read as Prada Foundation, the southern edge of Italy is located in Milan City, is a former distillery.

Then by PRADA architect Rem Koolhaas (long term cooperation is also mentioned at the beginning of the designer, big pants) spent 10 years converted.

Now it is the landmark of Milan, Italy art lovers will visit you.

Mr. Xu went to this fall once this fall, the most memorable of which is the four layer of Haunted House under the gold foil of 24K.

Haunted House。

Is said to be the architect uses a European ancient technology, the gold polishing and embedded to the surface of the object and applied to the building, while gold showing a soft luster, like the ancient statue so let alone

Apart from the gleaming haunted house,

The mirror wall theatre is also very eye-catching, in fact, the theatre is surrounded with the stainless steel folding wall mirror, can make the outdoor performance space extends to the atrium above you

And the mirror design of this clean and concise line runs through the foundation of the foundation.

Let the space become transparent and smooth, between buildings and construction as the series you

A media preview of the Italy artist FrancescoVezzoli's TV 70 exhibition has been held in this place.

At that time, the opening concert, also specially invited to the Italy star Cicciolina (Jeff Koons's ex-wife) to help, made a lot of topic. You

The foundation retains a part of the refurbishment and reconstruction of the building.

The original plant appearance, herringbone brick and tile roof and gray cement wall, the whole space full of strong sense of industrial size

Rem Koolhaas also combines new, old, black and white, open and close elements, and can be seen in walking.

The new and old buildings kept alternately, a walk in France through the sense of the movie

Compared with the appearance of various buildings, the internal design of the PRADA foundation is not slightest.

Linear geometric design elements throughout France

Even

Restroom are full of sense of the future (did not think I would take 100 pictures in a Restroom in France)

And the top priority of the PRADA foundation is not the building itself, more or more.

Art and design exhibition print device

The foundation's collection of paintings, photographs, drawings, devices and sculptures will all be

The art of historical moment organization and exhibition, first-class quality print

When I went, I saw the model entity of the German photographer Thomas Demand, made of paper.

Shiku

By the way, PO a few pieces of Thomas Demand.

So the rest of life.

Rong Zhaiyuan was the "flour king" Muneyoshi residence, Rong Muneyoshi what concept?

The first richest person is the same position as the father of the present. You

It is the address of the Shanghai Jingan District Shaanxi Road No. 186, Hang Lung Plaza and the surrounding edifice around, so

The superior geographical environment confirms its high price.

But more than money is unable to estimate its historical value, the old building can be said that Shanghai has witnessed a century of change you

Coincidentally, Rong Muneyoshi bought the house in 1918, PRADA was established in 1913. A few years before and after, Ms. Miuccia felt as if there were in the two families.

An inextricable connection.

Then, from 11 onwards, PRADA runs out of 6 years, the full story of the old houses completed the epic repair, after cleaning, protection and engraved extremely tedious work, Rongzhai finally regained its magnificent original size

Not only that, but PRADA also

The design of a new Logo for Rongzhai, although from the Latin word brand in the demolition of restructuring, but still reflects the delicate artistic conception of Chinese font size

The most amazing thing is to go into the house of glory.

The Chinese and Western retro aesthetic oncoming, various ornate details just one shot is so large

It is said that Mr. Rong is particularly fond of

Painted glass, so there are all kinds of splicing and beautiful patterns in the Rong residence.

For example, the banquet hall on the roof of the giant ceiling, is composed of 69 pieces of glass panel, a total of 45 square meters, craftsmen to lay a piece of you up

Different rooms will have

The theme of stained glass corresponding to the pattern, as in the sun room with the mountain scenery, in the light of leisure style will be extraordinarily so

As one of the ancient buildings in Shanghai, how could it be less unique in that time

The wood relief, such as smoking room and billiards room walls, wood panelling has come and the phoenix pattern carved flowers

You must remember

The picture you cuckoo taken here.

Even the wooden relief on every staircase is full of time.

So nostalgic style

In fact, when PRADA was repairing the honors house, not only the Chinese craftsmen also invited the top European architects, so they were also restored.

The second collision of Chinese and Western cultural ideas.

For example, the color of the wall on the basis of retaining the original style, color become more modern fashion we give more westernized after

And it can be seen in the lotus bedroom

Mosaic enamel brick, which is a western style brick, need to master artisans after a large number of color proofing, so to restore the color and luster effect 100 years ago with the poetic

Don't wonder why I told so many details, because I was lucky to be invited a few days ago.

PRADA

Dinner, a glimpse of the Rongzhai face, there is a intimate guide one by one room one by one, the details will guide you take you to the appropriate location