On the 20 day of this month,
The founder of the buyer's shop, the leader,
Leading the 20 years of fashion
Colette is closed!
Since its opening in 1997,
Colette has gone through 20 years of brilliance.
It is called the first buyer's shop in the world.
It is called the world first,
Because Colette is unprecedented in the history
Food, design, fashion, and art are put together.
The "way of life collection" model has been created.
It is the founder of the buyer's shop all over the world.
During the 20 years of opening,
Colette's window is updated once a week.
It has been updated more than 2000 times.
This makes each big shopping malls, unmatched speed.
Besides providing display space for big cards,
Colette has also dropped out of joint products with numerous brands.
It can be said that no big cards will reject Colette.
Even the consistently high - cold cheap replica Hermes handbags UK also launched a joint scarf with it.
Apple is also working with Colette to release iWatch,
The world's first iWatch is sold in the Colette store.
Even with the buyers shop eight pole could not beat the car brand
Aston and Martin also launched a joint model with Colette,
The first time the customers know that they can buy a car in a buyer's shop.
These strange products attract a lot of celebrities.
Like your husband edison;
Another husband, GD~
The fruit sister who has just finished the CHANEL2018 show
All the love all the time trendsetter,
The income is naturally considerable.
In 2018, the income of Colette was 28 million euros,
It's about 218 million yuan (Guai Guai).
Even the "Lafayette" Karl Lagerfeld is a fan of it:
"This is the only store I can go to,"
Because of the things in their stores,
You can't find it anywhere else. "
So here comes the question...：
Such a big brand is competing with each other.
The brightest star, are sought after trendsetter,
Tourist fans scramble for a card shop,
Why do you choose to close the door in the most red fire?
This actually began a conversation 20 years ago.
"No place to eat shopping? Let's drive one by ourselves! "
In 1997,
A love for life and trendsetter,
Into an apartment in the Paris Rue Saint-Honor No. 213.
Mother Colette Rousseaux is divorced and single,
It runs a fashion shop.
The only girl, Sarah Andelman, is a student of the school of art.
Two people like fashion and food very much.
(left: Colette Rousseaux; right: Sarah Andelman)
At that time, the circulation of goods around the world was slow.
The mother and daughter who traveled around the world found that
Paris, known as the "capital of fashion", is very closed.
Keihl's shampoo in New York,
Tokyo's tidal shoes,
It can't be bought at all in Paris;
Want to eat something,
Most restaurants have a lunch break at 3 p.m.
"I don't have to buy it. I can't eat it. It's not a day!" "
So one day 20 years ago, the mother and daughter began the conversation.
"If you want to eat, there's no place to eat,"
If you want to buy beautiful and beautiful clothes, you can't buy it. "
"Yes, you can't spend all the money, which has such a truth!" "
"Ah, those merchants are stupid, and money won't make it! "
"Yes, it's not as good as we own a shop, and we both mother and daughter enjoy it! "
"Yes! Call those shopkeepers to deliver, and we don't have to fly over to buy it! "
"And open a restaurant, when want to eat at any time chef to do! "
"It's better to go downstairs and put things on the floor.
Eat and drink while watching the romance in the rain ". "
"Good and good! "
"Happy! "
(a gust of silence)
......
"Do you laugh?" "
"I'm true. "
"It seems to have a head?" "
"Do it! "
That's it.
Fashion, beauty beauty, art, delicacy
In the "Colette",
It's open downstairs in the mother and daughter's house!
Colette, named after the mother's name
In this way, the concept of "living style collection shop" is created.
Water Bar on the floor of the store.
Provide the coolest water and modern simple meals.
The ground floor is a limited fashion,
A display area of book records and cosmetics.
The two floors on the ground are in addition to displaying big fashion and jewelry,
There is also a small exhibition area.
Although the product of Colette is rich in product category and the grade of brand is uneven,
From small items of flat prices to hundreds of thousands of advanced garments,
But the price threshold will not be set, and the brand area will not be divided.
But according to their own taste and aesthetic and creative collocation.
Sarah Andelman says,
"We have always wanted Colette to be open to everyone,"
Whether they just want to drink coffee,
Buy gadgets next to the cash register.
Or enjoy art in the gallery.
(great, applause)
Today, the buyer's shop is not something new.
You have been used to a buyer's shop
Enjoy clothing, cosmetics, books and art illustrations.
But 20 years ago,
Such a store is really a product of "opening up".
Think about it, get used to the Huarun, and suddenly come to Ole.
I was used to the Wangfujing department store and suddenly came to Archaean.
What is it?
This is the consumer upgrade, friends!
Colette is red on this one.
However, when the red red world easily, it is difficult to.
Imitators are constantly emerging,
In order to keep Colette fresh,
The daughter Sarah Andelman decided to constantly update the product.
"Want to copy me?" My window update speed, see how you copy! "
At that time, the windows of the big brands changed for about a quarter,
Every big shopping mall is changed one month.
And Colette's window is basically a Monday change.
This is not difficult for the designed Sarah Andelman.
replica Louis Vuitton bags uk, Chanel, Gucci, Apple,
Colette has over 2000 windows in 20 years.
It seems to be a brand stamp collection book.
As long as Colette wants to cooperate,
No brand will refuse.
"Look at what's new this week at Colette,"
This is the weekly lesson of Paris fashion men.
You just went to Colette last week.
Think of the latest trend?
The mouth is delicious, it has been updated again!
If you want to be in fashion, you have to pay for it!
However, the profit is to throw off the heels!
In order to plagiarize Colette,
The competitor was sent to the Colette store.
As soon as you see something new, you'll get the same money immediately.
Sarah Andelman may be crazy.
This "you this pig I obviously did not look good,
I also learn to wear makeup,
It's not good to copy and copy, you don't bother with the "mood".
Do you know?!
Sarah Andelman took out the assassin's mace.
Colette started with all major brands of a joint signature,
In the future, only Colette has to be sold!
In order to increase the degree of identification,
All the single products associated with Colette,
Use the name signs Colette in blue!
Colette x Medicom
Colette x Converse
Colette x Canada Goose
Colette x adidas
Colette x Vespa
Polaroid Colette x
Hum, the little piglets you want are queuing up in the store!
Want to sell the same money? The ability to do it,
I bought it in my store and sold it in your store.
Sarah Andelman:
"Slightly slightly! "
In this way, several times to defeat the imitator's Colette
To sail with the wind.
The major brands are competing with each other.
The brightest star, are sought after trendsetter,
The visitors are scrambling for a card...
For 20 years, Colette has been regarded as an avant-garde concept store.
It has become a gathering place for tourists in Paris.
But this year,
Colette suddenly burst out, shut the door!
Why in the end why is such a famous buyer's shop closed?
Is real retailing really not going to go down?
In July 12th,
Colette posted the message on instagram.
The fashion industry was shocked for a moment.
The industry has made a variety of speculations:
The fashion retail environment is becoming more and more difficult.
The overall retail downturn in the European market;
The terrorist attack in Paris has reduced the number of tourists.
Each type of new buyer's shop appears...
Colette is explained in an open statement,
Founder Colette Roussaux is ready to retire.
"No lady Colette's Colette
There is no need for existence. "
The little editor's choice believes in this explanation.
Beginning with silence,
The fame of jiliuyongtui,
Maybe that's the best arrangement for Colette.
Colette because of the "good mood,"
No place to buy buy buy wine and dine "start,
Nature can also cause a sentence
"I'm tired. Now, there's a place to eat and drink."
I will be off work soon. "And the end.
Maybe, we can start to look forward to it
The mother and daughter had the next conversation.
I don't know, it will be
"Well, I don't even have a place for the elderly!" "And then,
Or "no, no,"
We have to do both of us to eat and drink. "And what?
It's not yet known.
Anyway, let's start with a smile.
Ms. Colette Roussaux retired,
And say goodbye to the times of Colette.
END
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